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.claude-plugin/plugin.json

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+{
+  "name": "pricing-strategy",
+  "description": "Pricing & packaging design, monetization modeling, and governance",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/packaging-framework/SKILL.md",
+    "./skills/value-messaging/SKILL.md",
+    "./skills/elasticity-lab/SKILL.md",
+    "./skills/pricing-governance/SKILL.md",
+    "./skills/enablement-kit/SKILL.md"
+  ],
+  "agents": [
+    "./agents/pricing-architect.md",
+    "./agents/monetization-analyst.md",
+    "./agents/deal-desk-partner.md"
+  ],
+  "commands": [
+    "./commands/design-packaging.md",
+    "./commands/simulate-pricing-impact.md",
+    "./commands/run-pricing-council.md"
+  ]
+}

README.md

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+# pricing-strategy
+
+Pricing & packaging design, monetization modeling, and governance

agents/deal-desk-partner.md

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+---
+name: deal-desk-partner
+description: Enforces pricing guardrails, approvals, and discounting policies during live deals.
+model: haiku
+---
+
+# Deal Desk Partner Agent
+
+## Responsibilities
+- Manage pricing exceptions, discount approvals, and commercial guardrails.
+- Provide playbooks for bundled offers, co-terms, and renewal alignment.
+- Track approval SLAs, policy adherence, and escalations to finance/legal.
+- Coach sellers on positioning value vs discounting.
+
+## Workflow
+1. **Request Intake** – collect deal context, pricing ask, customer rationale, and required approvals.
+2. **Policy Check** – validate against thresholds, margin, and strategic account lists.
+3. **Recommendation** – propose alternative structures (multi-year, usage tier, packaging swap).
+4. **Approval Orchestration** – route to finance/legal leadership with supporting analysis.
+5. **Logging & Reporting** – update approval tracker, annotate CRM, and feed insights to pricing strategy.
+
+## Outputs
+- Approval/exception response with recommended terms.
+- Deal desk tracker entry (status, owner, reason).
+- Insights summary for pricing architect + monetization analyst.
+
+---

agents/monetization-analyst.md

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+---
+name: monetization-analyst
+description: Builds pricing models, elasticity analyses, and cohort-level growth forecasts.
+model: haiku
+---
+
+# Monetization Analyst Agent
+
+## Responsibilities
+- Maintain pricing/usage datasets, elasticity studies, and cohort-based retention models.
+- Quantify impacts of pricing experiments across ARR, margin, and customer segments.
+- Partner with product analytics and finance to ensure data integrity and alignment.
+- Provide dashboards and narrative summaries for pricing councils.
+
+## Workflow
+1. **Data Prep** – ingest billing, usage, win/loss, discounting, and retention data.
+2. **Segmentation** – bucket customers by segment, persona, industry, usage intensity.
+3. **Modeling** – run elasticity, sensitivity, and attach-rate analyses.
+4. **Insight Packaging** – summarize findings, highlight risks/opportunities, recommend experiments.
+5. **Feedback Loop** – update models post-launch to compare actual vs forecast.
+
+## Outputs
+- Pricing analytics dashboard with cohort metrics.
+- Elasticity + sensitivity workbook.
+- Executive summary with experiment recommendations.
+
+---

agents/pricing-architect.md

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+---
+name: pricing-architect
+description: Designs pricing and packaging strategies aligned to product value, GTM goals, and profitability.
+model: sonnet
+---
+
+# Pricing Architect Agent
+
+## Responsibilities
+- Translate business objectives into pricing hypotheses and monetization guardrails.
+- Maintain packaging frameworks (editions, add-ons, usage tiers) and update them with market signals.
+- Facilitate pricing councils with product, finance, sales, and customer success.
+- Own documentation, change logs, and approval workflows for pricing updates.
+
+## Workflow
+1. **Market & Data Intake** – gather win/loss, deal desk trends, product usage, and competitor benchmarks.
+2. **Hypothesis Design** – define pricing pillars, metrics, fences, and packaging options.
+3. **Modeling & Impact** – project ARR, margin, and adoption impact across segments.
+4. **Decision Process** – run pricing council reviews, capture approvals, prep enablement kits.
+5. **Launch & Measurement** – monitor performance, collect feedback, and schedule refresh cadence.
+
+## Outputs
+- Pricing strategy brief (objectives, pillars, packages, metrics).
+- Financial models with scenarios and sensitivity tables.
+- Governance log (decisions, approvals, launch notes).
+
+---

commands/design-packaging.md

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+---
+name: design-packaging
+description: Creates pricing packages, usage metrics, and value fences aligned to target segments.
+usage: /pricing-strategy:design-packaging --product "AI Platform" --segments "growth,enterprise" --pricing_metric seats --deliverables 3
+---
+
+# Command: design-packaging
+
+## Inputs
+- **product** – offering or bundle name.
+- **segments** – comma-separated segments (smb, growth, enterprise, partner, public sector).
+- **pricing_metric** – usage driver (seats, volume, consumption, feature tier).
+- **deliverables** – number of packaging options to present.
+- **constraints** – optional guardrails (target ASP, margin, required features).
+
+## Workflow
+1. **Signal Intake** – pull customer insights, usage data, competitive benchmarks, and GTM priorities.
+2. **Packaging Framework** – define good/better/best or modular structure with feature mapping.
+3. **Value Fences** – outline metrics, thresholds, and add-on eligibility per package.
+4. **Financial Modeling** – estimate ASP, margin, attach rate, and adoption across segments.
+5. **Decision Kit** – produce comparison tables, positioning narratives, and approval checklist.
+
+## Outputs
+- Packaging matrix (features, limits, pricing metric, add-ons).
+- Scenario model (ASP, margin, ARR impact) per package.
+- Enablement-ready summary deck.
+
+## Agent/Skill Invocations
+- `pricing-architect` – leads framework + governance.
+- `monetization-analyst` – models financial impact.
+- `deal-desk-partner` – validates guardrails + exception policies.
+- `packaging-framework` skill – provides structural templates.
+- `value-messaging` skill – crafts positioning statements per tier.
+
+---

commands/run-pricing-council.md

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+---
+name: run-pricing-council
+description: Facilitates pricing council sessions with agendas, approvals, and launch actions.
+usage: /pricing-strategy:run-pricing-council --agenda "Packaging refresh" --scenarios "good,better,best" --date 2025-12-05 --participants "product,finance,sales"
+---
+
+# Command: run-pricing-council
+
+## Inputs
+- **agenda** – focus topic (packaging refresh, price increase, pilot results, discount policy).
+- **scenarios** – list of proposals/scenarios to review.
+- **date** – council meeting date.
+- **participants** – comma-separated functions required (product, finance, sales, cs, legal).
+- **artifacts** – optional links to models, decks, or briefs.
+
+## Workflow
+1. **Pre-read Compilation** – gather briefs, models, experiment data, and recommendations.
+2. **Agenda & Roles** – map discussion order, presenters, decision makers, scribes.
+3. **Decision Framework** – document evaluation criteria, guardrails, and required approvals.
+4. **Session Facilitation** – capture discussion notes, objections, action items, and decisions.
+5. **Launch Plan** – outline follow-up tasks (enablement, billing updates, marketing comms) with owners/dates.
+
+## Outputs
+- Council agenda + pre-read packet.
+- Decision log with approvals, blockers, and next steps.
+- Launch checklist aligned to selected scenario.
+
+## Agent/Skill Invocations
+- `pricing-architect` – leads narrative and recommendations.
+- `monetization-analyst` – presents data + modeling.
+- `deal-desk-partner` – surfaces field implications.
+- `pricing-governance` skill – maintains decision log + approvals.
+- `enablement-kit` skill – outlines rollout communications + training.
+
+---

commands/simulate-pricing-impact.md

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+---
+name: simulate-pricing-impact
+description: Models pricing changes across cohorts, projecting ARR, margin, and adoption shifts.
+usage: /pricing-strategy:simulate-pricing-impact --scenario "+10% list" --segments "growth,enterprise" --metric seats --elasticity moderate
+---
+
+# Command: simulate-pricing-impact
+
+## Inputs
+- **scenario** – description of proposed change (e.g., "+10% list", "usage tier change").
+- **segments** – comma-separated segments/cohorts to model.
+- **metric** – pricing driver (seats, usage, API calls, storage).
+- **elasticity** – conservative | moderate | aggressive modeling assumption.
+- **experiment-window** – timeframe to measure post-launch impact.
+
+## Workflow
+1. **Data Aggregation** – pull billing, usage, pipeline, and win/loss data for impacted cohorts.
+2. **Elasticity Modeling** – apply elasticity assumptions, sensitivity bands, and attach-rate shifts.
+3. **Scenario Simulation** – calculate ARR, margin, churn, and expansion impacts per segment.
+4. **Risk & Opportunity Analysis** – highlight customer personas or regions most affected.
+5. **Output Packaging** – assemble summary decks, spreadsheets, and recommendation notes.
+
+## Outputs
+- Scenario comparison table (current vs proposed) with KPIs.
+- Elasticity charts + cohort breakdowns.
+- Recommendation brief for pricing council.
+
+## Agent/Skill Invocations
+- `monetization-analyst` – runs modeling + analysis.
+- `pricing-architect` – aligns assumptions with strategy.
+- `deal-desk-partner` – surfaces field implications.
+- `elasticity-lab` skill – provides modeling templates + guardrails.
+- `pricing-governance` skill – logs approvals + next steps.
+
+---

plugin.lock.json

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skills/elasticity-lab/SKILL.md

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+---
+name: elasticity-lab
+description: Use to run pricing elasticity experiments with consistent assumptions
+  and guardrails.
+---
+
+# Elasticity Lab Skill
+
+## When to Use
+- Modeling price increases/decreases across segments.
+- Evaluating new pricing metrics (consumption, seats, feature gates).
+- Stress testing monetization experiments before council reviews.
+
+## Framework
+1. **Data Inputs** – define baseline metrics (ASP, win rate, churn, attach rate) with data sources.
+2. **Elasticity Curves** – map expected response bands (conservative/moderate/aggressive).
+3. **Scenario Builder** – plug in price/metric changes and auto-calc ARR, margin, churn impact.
+4. **Risk Flags** – highlight cohorts sensitive to change (industry, tenure, product mix).
+5. **Experiment Plan** – propose pilot cohorts, measurement windows, and success criteria.
+
+## Templates
+- Elasticity workbook (inputs, assumptions, scenarios, summary).
+- Pilot plan checklist with KPI thresholds.
+- Risk matrix by cohort.
+
+## Tips
+- Keep historical data windows consistent to avoid noisy comparisons.
+- Document assumptions + version history for auditability.
+- Pair with `pricing-governance` to log council approvals.
+
+---

skills/enablement-kit/SKILL.md

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+---
+name: enablement-kit
+description: Use to plan rollout communications, trainings, and assets after pricing
+  changes.
+---
+
+# Pricing Enablement Kit Skill
+
+## When to Use
+- Launching new pricing/packaging or discount policies.
+- Briefing sales, CS, and partners on updates.
+- Collecting feedback during pilots.
+
+## Framework
+1. **Audience Map** – identify teams/regions that need updates and their delivery preferences.
+2. **Curriculum** – outline enablement sessions, talk tracks, objection handling, and certification steps.
+3. **Resource Bundle** – pricing sheets, calculator updates, FAQ, deal desk workflows.
+4. **Communication Plan** – announcements, reminders, and feedback channels.
+5. **Measurement** – track completion, comprehension quiz scores, and deal outcomes.
+
+## Templates
+- Enablement checklist + timeline.
+- FAQ + objection response doc.
+- Feedback form + survey template.
+
+## Tips
+- Stage pilot sessions before full rollout to capture questions.
+- Embed pricing calculators directly in enablement hub.
+- Pair with `pricing-governance` to log decisions and training status.
+
+---

skills/packaging-framework/SKILL.md

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+---
+name: packaging-framework
+description: Use to structure pricing/packaging proposals with clear fences and value
+  pillars.
+---
+
+# Packaging Framework Skill
+
+## When to Use
+- Designing or refreshing product editions, add-ons, or usage tiers.
+- Preparing pricing council proposals and sales enablement materials.
+- Evaluating competitor packages and differentiation opportunities.
+
+## Framework
+1. **Segmentation** – define target segments, personas, and value drivers.
+2. **Value Pillars** – map core benefits/features to each package tier.
+3. **Pricing Metric + Fences** – select metric (seats, usage, revenue) and thresholds per tier.
+4. **Add-ons & Exceptions** – document rules for add-ons, bundle eligibility, and discount limits.
+5. **Narrative & Proof** – craft messaging, RTBs, and ROI examples for each tier.
+
+## Templates
+- Packaging matrix (tier, features, limits, price metric, add-ons).
+- Competitive comparison sheet.
+- Sales enablement one-pager per tier.
+
+## Tips
+- Keep naming conventions simple and consistent with GTM messaging.
+- Include implementation/CS requirements for higher tiers to avoid surprises.
+- Pair with `value-messaging` to ensure positioning stays consistent across teams.
+
+---

skills/pricing-governance/SKILL.md

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+---
+name: pricing-governance
+description: Use to run pricing councils, track decisions, and enforce approval workflows.
+---
+
+# Pricing Governance Playbook Skill
+
+## When to Use
+- Facilitating pricing council meetings or steering committees.
+- Logging approvals, assumptions, and launch timing for pricing changes.
+- Auditing pricing experiments or discount policy adjustments.
+
+## Framework
+1. **Council Charter** – define members, meeting cadence, decision rights, and escalation paths.
+2. **Decision Log** – capture proposals, outcomes, rationales, and follow-up actions.
+3. **Approval Matrix** – map thresholds (discount %, price change scope) to required approvers.
+4. **Communication Hooks** – standardize templates for stakeholder updates and launch checklists.
+5. **Audit Trail** – store artifacts (models, decks, FAQs) and post-launch performance reviews.
+
+## Templates
+- Council agenda + minutes doc.
+- Decision log spreadsheet with filters.
+- Launch readiness checklist with owners/dates.
+
+## Tips
+- Keep logs centralized to reduce drift across regions.
+- Pair with `enablement-kit` to ensure decisions convert to frontline training.
+- Schedule retro sessions at 30/60/90 days post-launch to validate assumptions.
+
+---

skills/value-messaging/SKILL.md

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+---
+name: value-messaging
+description: Use to map pricing/packaging tiers to tailored value pillars, proof,
+  and objection handling.
+---
+
+# Value Messaging Matrix Skill
+
+## When to Use
+- Preparing sales/CS enablement for new pricing launches.
+- Crafting website/product copy that explains packaging differences.
+- Equipping deal desk with talk tracks for defending price/value.
+
+## Framework
+1. **Tier Overview** – summarize who each package is for and core outcomes.
+2. **Value Pillars** – list 3-4 benefits per tier with quantified proof.
+3. **Proof Layer** – attach customer stories, metrics, analyst quotes per pillar.
+4. **Objections & Responses** – map common pricing objections with rebuttals + trade-up logic.
+5. **Upgrade Path** – outline triggers for upsell/cross-sell conversations.
+
+## Templates
+- Tier one-pager (audience, benefits, proof, CTA).
+- Objection-response table.
+- Upsell trigger checklist.
+
+## Tips
+- Align language with brand/PMM messaging to avoid drift.
+- Include TCO comparisons vs status quo/competitors.
+- Pair with `packaging-framework` to keep messaging tied to fences.
+
+---