1.2 KiB
1.2 KiB
name, description
| name | description |
|---|---|
| packaging-framework | Use to structure pricing/packaging proposals with clear fences and value pillars. |
Packaging Framework Skill
When to Use
- Designing or refreshing product editions, add-ons, or usage tiers.
- Preparing pricing council proposals and sales enablement materials.
- Evaluating competitor packages and differentiation opportunities.
Framework
- Segmentation – define target segments, personas, and value drivers.
- Value Pillars – map core benefits/features to each package tier.
- Pricing Metric + Fences – select metric (seats, usage, revenue) and thresholds per tier.
- Add-ons & Exceptions – document rules for add-ons, bundle eligibility, and discount limits.
- Narrative & Proof – craft messaging, RTBs, and ROI examples for each tier.
Templates
- Packaging matrix (tier, features, limits, price metric, add-ons).
- Competitive comparison sheet.
- Sales enablement one-pager per tier.
Tips
- Keep naming conventions simple and consistent with GTM messaging.
- Include implementation/CS requirements for higher tiers to avoid surprises.
- Pair with
value-messagingto ensure positioning stays consistent across teams.