32 lines
1.2 KiB
Markdown
32 lines
1.2 KiB
Markdown
---
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name: packaging-framework
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description: Use to structure pricing/packaging proposals with clear fences and value
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pillars.
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---
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# Packaging Framework Skill
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## When to Use
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- Designing or refreshing product editions, add-ons, or usage tiers.
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- Preparing pricing council proposals and sales enablement materials.
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- Evaluating competitor packages and differentiation opportunities.
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## Framework
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1. **Segmentation** – define target segments, personas, and value drivers.
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2. **Value Pillars** – map core benefits/features to each package tier.
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3. **Pricing Metric + Fences** – select metric (seats, usage, revenue) and thresholds per tier.
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4. **Add-ons & Exceptions** – document rules for add-ons, bundle eligibility, and discount limits.
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5. **Narrative & Proof** – craft messaging, RTBs, and ROI examples for each tier.
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## Templates
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- Packaging matrix (tier, features, limits, price metric, add-ons).
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- Competitive comparison sheet.
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- Sales enablement one-pager per tier.
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## Tips
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- Keep naming conventions simple and consistent with GTM messaging.
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- Include implementation/CS requirements for higher tiers to avoid surprises.
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- Pair with `value-messaging` to ensure positioning stays consistent across teams.
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---
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