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skills/brand-governance/SKILL.md

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+---
+name: brand-governance
+description: Use to manage brand guidelines, approvals, and ongoing refresh cadence.
+---
+
+# Brand Governance Toolkit Skill
+
+## When to Use
+- Rolling out updated brand systems or localization variants.
+- Reviewing creative for compliance with legal, accessibility, or partner requirements.
+- Auditing asset libraries for version control.
+
+## Framework
+1. **Guideline Source of Truth** – centralize docs, design tokens, and change history.
+2. **Approval Workflow** – define reviewers, SLAs, and escalation paths for exceptions.
+3. **Audit Cadence** – schedule quarterly reviews of live assets, templates, and vendor usage.
+4. **Education Layer** – curate training, office hours, and certification quizzes.
+5. **Feedback Loop** – capture field requests, track decisions, and prioritize updates.
+
+## Templates
+- Brand governance checklist (channel, reviewer, status).
+- Exception request form with rationale + decision log.
+- Rollout communication plan (audiences, channels, timeline).
+
+## Tips
+- Use tagging/versioning in DAM tools to prevent outdated asset usage.
+- Pair metrics (brand accuracy, request SLAs) with incentives for compliance.
+- Partner with legal/security for regulated industries.
+
+---

skills/creative-brief-framework/SKILL.md

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+---
+name: creative-brief-framework
+description: Use to structure concise creative briefs with goals, audience, and guardrails.
+---
+
+# Creative Brief Framework Skill
+
+## When to Use
+- Kicking off new campaigns, product launches, or brand refresh projects.
+- Aligning marketing, product, and creative teams on objectives and deliverables.
+- Onboarding agencies or freelancers with standardized briefs.
+
+## Framework
+1. **Objective & Success Metrics** – clarify business goal, KPIs, and constraints.
+2. **Audience & Insights** – detail personas, pain points, and proof points.
+3. **Message & Tone** – outline pillars, RTBs, must-say/avoid guidance.
+4. **Deliverables & Channels** – list required assets, specs, and priority order.
+5. **Logistics** – include timeline, approvals, budget, references, and point people.
+
+## Templates
+- One-page creative brief document.
+- Stakeholder Q&A worksheet.
+- Kickoff deck outline with timeline + responsibilities.
+
+## Tips
+- Keep it scannable; link deeper research in appendices.
+- Capture “what success looks like” with quantitative + qualitative signals.
+- Pair with `production-playbook` to convert briefs into task plans.
+
+---

skills/creative-qa-checklist/SKILL.md

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+---
+name: creative-qa-checklist
+description: Use to verify creative assets meet brand, accessibility, and localization
+  standards before launch.
+---
+
+# Creative QA Checklist Skill
+
+## When to Use
+- Final review before publishing web, email, social, or print assets.
+- Ensuring agencies/freelancers meet brand and accessibility standards.
+- Running localization QA across regions/languages.
+
+## Framework
+1. **Brand Compliance** – confirm logo usage, typography, color ratios, and messaging guardrails.
+2. **Content Accuracy** – validate copy, pricing, legal disclaimers, CTA, and links.
+3. **Accessibility** – check contrast, alt text, captions, keyboard focus, motion sensitivity.
+4. **Localization** – verify translations, currencies, time/date formats, right-to-left layouts.
+5. **Technical Specs** – ensure file sizes, formats, responsive behavior, and animation limits.
+
+## Templates
+- Channel-specific QA checklist (web, email, social, motion, print).
+- Bug/feedback tracker with severity + owner.
+- Sign-off form for approvers.
+
+## Tips
+- Automate baseline checks (contrast, spelling) but keep human review for nuance.
+- Capture screenshots/videos for audit logs.
+- Pair with `production-playbook` to gate deployments on QA sign-off.
+
+---

skills/enablement-kit/SKILL.md

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+---
+name: enablement-kit
+description: Use to plan trainings, office hours, and adoption programs for new creative
+  or brand initiatives.
+---
+
+# Creative Enablement Kit Skill
+
+## When to Use
+- Launching new brand guidelines, templates, or tooling.
+- Rolling out campaign playbooks to regional or partner teams.
+- Ensuring cross-functional stakeholders know how to request/use creative assets.
+
+## Framework
+1. **Audience Mapping** – identify teams, regions, and partner groups requiring training.
+2. **Curriculum Design** – outline sessions (live, async, office hours), demos, and certification steps.
+3. **Resource Bundle** – compile decks, walkthrough videos, FAQs, and feedback forms.
+4. **Comms Cadence** – schedule announcements, reminders, and post-launch surveys.
+5. **Measurement** – track attendance, completion, satisfaction, and request volume.
+
+## Templates
+- Enablement agenda + checklist.
+- Office hours signup + FAQ doc.
+- Adoption dashboard with KPIs.
+
+## Tips
+- Mix synchronous + asynchronous formats for global teams.
+- Capture questions in a shared doc for rapid iteration.
+- Pair with `brand-governance` to log compliance metrics.
+
+---

skills/mood-board-builder/SKILL.md

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+---
+name: mood-board-builder
+description: Use to compile visual inspiration, color palettes, and typography references
+  for creative concepts.
+---
+
+# Mood Board Builder Skill
+
+## When to Use
+- Early concepting for campaigns, product launches, or rebrands.
+- Presenting creative direction options to stakeholders.
+- Aligning distributed teams/agencies on look and feel.
+
+## Framework
+1. **Inspiration Sourcing** – collect references from brand archives, industry examples, and trend boards.
+2. **Palette Definition** – propose color, typography, texture, and motion cues.
+3. **Layout Assembly** – organize visuals into narrative sections (story, audience, execution).
+4. **Annotation Layer** – add notes on why each reference matters, usage guidelines, and accessibility considerations.
+5. **Feedback Hooks** – include prompts for stakeholders to vote/comment.
+
+## Templates
+- Figma/Canva board layout.
+- PDF deck template with sections (vision, palette, typography, photography).
+- Feedback form with scoring rubrics.
+
+## Tips
+- Limit each board to 3–4 cohesive directions to avoid choice overload.
+- Include real campaign copy snippets to ground visuals.
+- Pair with `creative-director` outputs for swift approval.
+
+---

skills/production-playbook/SKILL.md

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+---
+name: production-playbook
+description: Use to convert creative briefs into actionable task plans with owners
+  and SLAs.
+---
+
+# Creative Production Playbook Skill
+
+## When to Use
+- Planning asset production across multiple channels or regions.
+- Coordinating internal + external resources (agencies, freelancers, localization vendors).
+- Tracking throughput, timelines, and blockers for GTM leadership.
+
+## Framework
+1. **Asset Breakdown** – detail deliverables, formats, specs, and reuse opportunities.
+2. **Workstream Mapping** – define design, copy, motion, dev, QA, localization workstreams.
+3. **Timeline + SLA** – set draft/review/polish milestones with buffer times.
+4. **Resource Plan** – assign talent, tools, budgets, and approval layers.
+5. **Reporting Hooks** – embed status dashboards, capacity metrics, and risk alerts.
+
+## Templates
+- Workback schedule (table + Gantt view).
+- Project board column definitions + label taxonomy.
+- Weekly status brief template.
+
+## Tips
+- Group similar assets to accelerate production via modular components.
+- Include review gates with clear exit criteria to avoid churn.
+- Pair with `creative-qa-checklist` before green-lighting delivery.
+
+---