1.2 KiB
1.2 KiB
name, description
| name | description |
|---|---|
| creative-brief-framework | Use to structure concise creative briefs with goals, audience, and guardrails. |
Creative Brief Framework Skill
When to Use
- Kicking off new campaigns, product launches, or brand refresh projects.
- Aligning marketing, product, and creative teams on objectives and deliverables.
- Onboarding agencies or freelancers with standardized briefs.
Framework
- Objective & Success Metrics – clarify business goal, KPIs, and constraints.
- Audience & Insights – detail personas, pain points, and proof points.
- Message & Tone – outline pillars, RTBs, must-say/avoid guidance.
- Deliverables & Channels – list required assets, specs, and priority order.
- Logistics – include timeline, approvals, budget, references, and point people.
Templates
- One-page creative brief document.
- Stakeholder Q&A worksheet.
- Kickoff deck outline with timeline + responsibilities.
Tips
- Keep it scannable; link deeper research in appendices.
- Capture “what success looks like” with quantitative + qualitative signals.
- Pair with
production-playbookto convert briefs into task plans.