31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
|
||
name: creative-brief-framework
|
||
description: Use to structure concise creative briefs with goals, audience, and guardrails.
|
||
---
|
||
|
||
# Creative Brief Framework Skill
|
||
|
||
## When to Use
|
||
- Kicking off new campaigns, product launches, or brand refresh projects.
|
||
- Aligning marketing, product, and creative teams on objectives and deliverables.
|
||
- Onboarding agencies or freelancers with standardized briefs.
|
||
|
||
## Framework
|
||
1. **Objective & Success Metrics** – clarify business goal, KPIs, and constraints.
|
||
2. **Audience & Insights** – detail personas, pain points, and proof points.
|
||
3. **Message & Tone** – outline pillars, RTBs, must-say/avoid guidance.
|
||
4. **Deliverables & Channels** – list required assets, specs, and priority order.
|
||
5. **Logistics** – include timeline, approvals, budget, references, and point people.
|
||
|
||
## Templates
|
||
- One-page creative brief document.
|
||
- Stakeholder Q&A worksheet.
|
||
- Kickoff deck outline with timeline + responsibilities.
|
||
|
||
## Tips
|
||
- Keep it scannable; link deeper research in appendices.
|
||
- Capture “what success looks like” with quantitative + qualitative signals.
|
||
- Pair with `production-playbook` to convert briefs into task plans.
|
||
|
||
---
|