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production-playbook Use to convert creative briefs into actionable task plans with owners and SLAs.

Creative Production Playbook Skill

When to Use

  • Planning asset production across multiple channels or regions.
  • Coordinating internal + external resources (agencies, freelancers, localization vendors).
  • Tracking throughput, timelines, and blockers for GTM leadership.

Framework

  1. Asset Breakdown detail deliverables, formats, specs, and reuse opportunities.
  2. Workstream Mapping define design, copy, motion, dev, QA, localization workstreams.
  3. Timeline + SLA set draft/review/polish milestones with buffer times.
  4. Resource Plan assign talent, tools, budgets, and approval layers.
  5. Reporting Hooks embed status dashboards, capacity metrics, and risk alerts.

Templates

  • Workback schedule (table + Gantt view).
  • Project board column definitions + label taxonomy.
  • Weekly status brief template.

Tips

  • Group similar assets to accelerate production via modular components.
  • Include review gates with clear exit criteria to avoid churn.
  • Pair with creative-qa-checklist before green-lighting delivery.