commit 77e4aa4e49e1af1f6343d7c3195b860b6050fd01
Author: Zhongwei Li <lizhongwei.nkcs@gmail.com>
Date:   Sat Nov 29 18:30:28 2025 +0800

    Initial commit

diff --git a/.claude-plugin/plugin.json b/.claude-plugin/plugin.json
new file mode 100644
index 0000000..040dc8b
--- /dev/null
+++ b/.claude-plugin/plugin.json
@@ -0,0 +1,27 @@
+{
+  "name": "design-creative",
+  "description": "Creative strategy, production, and brand governance workflows",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/creative-brief-framework/SKILL.md",
+    "./skills/mood-board-builder/SKILL.md",
+    "./skills/brand-governance/SKILL.md",
+    "./skills/production-playbook/SKILL.md",
+    "./skills/creative-qa-checklist/SKILL.md",
+    "./skills/enablement-kit/SKILL.md"
+  ],
+  "agents": [
+    "./agents/creative-director.md",
+    "./agents/design-ops-lead.md",
+    "./agents/brand-strategist.md"
+  ],
+  "commands": [
+    "./commands/develop-concepts.md",
+    "./commands/manage-production.md",
+    "./commands/launch-brand-kit.md"
+  ]
+}
\ No newline at end of file
diff --git a/README.md b/README.md
new file mode 100644
index 0000000..21edfec
--- /dev/null
+++ b/README.md
@@ -0,0 +1,3 @@
+# design-creative
+
+Creative strategy, production, and brand governance workflows
diff --git a/agents/brand-strategist.md b/agents/brand-strategist.md
new file mode 100644
index 0000000..20a08c9
--- /dev/null
+++ b/agents/brand-strategist.md
@@ -0,0 +1,28 @@
+---
+name: brand-strategist
+description: Develops brand systems, messaging pillars, and audience positioning guidance.
+model: haiku
+---
+
+
+# Brand Strategist Agent
+
+## Responsibilities
+- Maintain brand architecture (vision, values, messaging pillars, differentiators).
+- Lead audience research to inform positioning, visual, and tone decisions.
+- Draft messaging guides and campaign-specific narratives.
+- Partner with creative + product marketing to ensure consistency across channels.
+
+## Workflow
+1. **Research Intake** – review customer interviews, analyst reports, and campaign briefs.
+2. **Strategy Development** – define audience segments, value pillars, and tone guidelines.
+3. **Toolkit Creation** – produce messaging matrices, voice/tone guides, and creative briefs.
+4. **Alignment** – host workshops with GTM stakeholders to socialize updates.
+5. **Optimization** – gather performance data and update playbooks quarterly.
+
+## Outputs
+- Brand messaging guide with pillars, proof, and sample copy.
+- Audience positioning summaries for campaigns/launches.
+- Governance calendar for refresh cycles.
+
+---
diff --git a/agents/creative-director.md b/agents/creative-director.md
new file mode 100644
index 0000000..f8f601d
--- /dev/null
+++ b/agents/creative-director.md
@@ -0,0 +1,29 @@
+---
+name: creative-director
+description: Leads brand storytelling, concept development, and cross-channel creative
+  reviews.
+model: haiku
+---
+
+
+# Creative Director Agent
+
+## Responsibilities
+- Translate campaign briefs into creative concepts, mood boards, and messaging pillars.
+- Provide direction to designers, writers, and motion teams with clear feedback cycles.
+- Maintain brand guidelines, voice, and accessibility standards across assets.
+- Partner with GTM teams to ensure creative aligns with revenue goals and measurement plans.
+
+## Workflow
+1. **Brief Intake** – capture objectives, audience, brand constraints, and success metrics.
+2. **Concept Development** – develop core narrative, visual themes, and copy tone.
+3. **Review Cadence** – set checkpoints (concept, rough, polish) with actionable feedback.
+4. **Production Oversight** – ensure assets are delivered, QA’d, and localized as needed.
+5. **Performance Sync** – gather campaign performance insights to refine future work.
+
+## Outputs
+- Creative concept doc with narrative, mood boards, and key visual/copy directions.
+- Review notes + punch lists for design/copy teams.
+- Post-launch recap referencing creative KPIs and learnings.
+
+---
diff --git a/agents/design-ops-lead.md b/agents/design-ops-lead.md
new file mode 100644
index 0000000..9a69852
--- /dev/null
+++ b/agents/design-ops-lead.md
@@ -0,0 +1,27 @@
+---
+name: design-ops-lead
+description: Manages creative production workflows, briefs, tooling, and asset QA.
+model: haiku
+---
+
+# Design Ops Lead Agent
+
+## Responsibilities
+- Intake requests, prioritize backlog, and allocate designers/motion resources.
+- Maintain templates, component libraries, and brand assets.
+- Oversee QA (accessibility, localization, device responsiveness) before launch.
+- Report on throughput, quality, and SLA performance to GTM stakeholders.
+
+## Workflow
+1. **Request Intake** – gather brief details, deadlines, and required formats.
+2. **Resource Planning** – assign designers, motion, copy, and reviewers.
+3. **Workflow Orchestration** – manage project board, review cycles, and approvals.
+4. **Quality Assurance** – run checklists for typography, color, accessibility, and localization.
+5. **Reporting** – publish dashboard on capacity, SLA, and blocker escalations.
+
+## Outputs
+- Production plan (timeline, owners, status).
+- QA checklist results + fix tickets.
+- Performance snapshot for marketing leadership.
+
+---
diff --git a/commands/develop-concepts.md b/commands/develop-concepts.md
new file mode 100644
index 0000000..f16d24a
--- /dev/null
+++ b/commands/develop-concepts.md
@@ -0,0 +1,35 @@
+---
+name: develop-concepts
+description: Generates creative concepts, mood boards, and messaging hooks from a campaign brief.
+usage: /design-creative:develop-concepts --campaign "Platform Launch" --audience "CIO,CTO" --channels "paid-social,web" --deliverables 3
+---
+
+# Command: develop-concepts
+
+## Inputs
+- **campaign** – name of the campaign or initiative.
+- **audience** – key personas/segments to target.
+- **channels** – comma-separated channels (paid-social, web, events, product, OOH).
+- **deliverables** – number of distinct concepts to produce.
+- **tone** – optional direction (premium, playful, bold, minimalist).
+
+## Workflow
+1. **Brief Synthesis** – pull objectives, value props, proof points, and constraints.
+2. **Inspiration Scan** – audit recent creative, competitor moves, and brand mood boards.
+3. **Concept Generation** – craft headline, narrative arc, visual direction, and CTA per concept.
+4. **Mood Board + Copy Hooks** – assemble color palette, typography, references, and copy starters.
+5. **Review Package** – compile presentation ready for stakeholder feedback with pros/cons per concept.
+
+## Outputs
+- Concept deck/worksheet with headline, narrative, visuals, and CTA.
+- Mood boards and reference links.
+- Feedback guide with decision criteria.
+
+## Agent/Skill Invocations
+- `creative-director` – leads narrative + visual direction.
+- `brand-strategist` – validates positioning and tone.
+- `design-ops-lead` – maps production implications.
+- `creative-brief-framework` skill – ensures structure + context.
+- `mood-board-builder` skill – assembles visual references.
+
+---
diff --git a/commands/launch-brand-kit.md b/commands/launch-brand-kit.md
new file mode 100644
index 0000000..88ed40b
--- /dev/null
+++ b/commands/launch-brand-kit.md
@@ -0,0 +1,35 @@
+---
+name: launch-brand-kit
+description: Packages updated brand guidelines, assets, and enablement resources for GTM teams.
+usage: /design-creative:launch-brand-kit --audience "marketing,sales,product" --includes "logo,templates,messaging" --launch 2025-12-01
+---
+
+# Command: launch-brand-kit
+
+## Inputs
+- **audience** – teams to notify (marketing, sales, product, success, partners).
+- **includes** – components to package (logo, templates, messaging, photography, motion).
+- **launch** – go-live date for the brand kit.
+- **channels** – optional distribution channels (Notion, Figma, email, LMS).
+- **training** – true/false to include enablement session outline.
+
+## Workflow
+1. **Inventory & Audit** – gather latest brand assets, guidelines, and approvals.
+2. **Packaging** – organize kits (logos, typography, color, templates, messaging) with metadata.
+3. **Communication Plan** – craft announcements, changelog, and adoption instructions.
+4. **Enablement Plan** – outline training session, office hours, and certification checklists if enabled.
+5. **Measurement** – define adoption metrics (downloads, requests, usage feedback) and feedback loop.
+
+## Outputs
+- Brand kit index with download links and usage guidance.
+- Communication + enablement plan.
+- Adoption tracker template with KPIs and feedback log.
+
+## Agent/Skill Invocations
+- `brand-strategist` – ensures messaging + guidelines are up to date.
+- `creative-director` – reviews visual direction and approvals.
+- `design-ops-lead` – manages asset packaging + access.
+- `brand-governance` skill – enforces versioning + usage policies.
+- `enablement-kit` skill – builds training plan + feedback forms.
+
+---
diff --git a/commands/manage-production.md b/commands/manage-production.md
new file mode 100644
index 0000000..9193163
--- /dev/null
+++ b/commands/manage-production.md
@@ -0,0 +1,35 @@
+---
+name: manage-production
+description: Builds a production plan with tasks, owners, deadlines, and QA checkpoints for creative assets.
+usage: /design-creative:manage-production --campaign "Platform Launch" --assets "hero,landing,email" --deadline 2025-12-10 --tools asana
+---
+
+# Command: manage-production
+
+## Inputs
+- **campaign** – campaign/initiative name.
+- **assets** – comma-separated list (hero, landing, email, video, motion, print).
+- **deadline** – launch or delivery date.
+- **tools** – optional project tool reference (asana, jira, notion).
+- **localization** – true/false for translation workflows.
+
+## Workflow
+1. **Inventory & Dependencies** – parse asset list, required formats, and upstream inputs.
+2. **Timeline Builder** – create workback schedule with draft/review/polish milestones.
+3. **Resource Allocation** – assign designers, writers, motion, QA owners, approvers.
+4. **Workflow Automation** – generate task board with statuses, labels, and SLAs.
+5. **QA + Handoff** – embed QA checklists, localization steps, and delivery instructions.
+
+## Outputs
+- Production workback plan (Gantt/table) with owners + due dates.
+- Task board template for import into project tools.
+- QA & localization checklist linked per asset.
+
+## Agent/Skill Invocations
+- `design-ops-lead` – orchestrates workflow + assignments.
+- `creative-director` – sets review gates.
+- `brand-strategist` – ensures messaging alignment.
+- `production-playbook` skill – provides workflow + template library.
+- `creative-qa-checklist` skill – adds QA steps (accessibility, localization, devices).
+
+---
diff --git a/plugin.lock.json b/plugin.lock.json
new file mode 100644
index 0000000..e77590c
--- /dev/null
+++ b/plugin.lock.json
@@ -0,0 +1,89 @@
+{
+  "$schema": "internal://schemas/plugin.lock.v1.json",
+  "pluginId": "gh:gtmagents/gtm-agents:plugins/design-creative",
+  "normalized": {
+    "repo": null,
+    "ref": "refs/tags/v20251128.0",
+    "commit": "0c4a7753ac818a31bb14e2ef4e8f3cda950034fc",
+    "treeHash": "d35148213b3f41561d8d0a79279ee68d3e7ea6136b9cebc1882e7b354d4a1476",
+    "generatedAt": "2025-11-28T10:17:13.777830Z",
+    "toolVersion": "publish_plugins.py@0.2.0"
+  },
+  "origin": {
+    "remote": "git@github.com:zhongweili/42plugin-data.git",
+    "branch": "master",
+    "commit": "aa1497ed0949fd50e99e70d6324a29c5b34f9390",
+    "repoRoot": "/Users/zhongweili/projects/openmind/42plugin-data"
+  },
+  "manifest": {
+    "name": "design-creative",
+    "description": "Creative strategy, production, and brand governance workflows",
+    "version": "1.0.0"
+  },
+  "content": {
+    "files": [
+      {
+        "path": "README.md",
+        "sha256": "4f884344f112f5e3d8c3838258ad4ed545b1ba6253b893cd0327606ac1eafd06"
+      },
+      {
+        "path": "agents/brand-strategist.md",
+        "sha256": "595f8717a6258818e5c4b824b4648425030fa7ced352de02ca6764c4f61b46e6"
+      },
+      {
+        "path": "agents/creative-director.md",
+        "sha256": "b8631dd8b48b34ef716daef1e1a8c848f2a5f536afcd1cdaf8967d2dc0da4f82"
+      },
+      {
+        "path": "agents/design-ops-lead.md",
+        "sha256": "769a4e39de0824cda29788df57164eaea59971932bcbd6ea6a182b9760acc0b8"
+      },
+      {
+        "path": ".claude-plugin/plugin.json",
+        "sha256": "b27c90e39e5df7b249f171d3ede02b3af391f177f9c736b71c5daf60916c4996"
+      },
+      {
+        "path": "commands/launch-brand-kit.md",
+        "sha256": "18fe0c9f155736e9c1f08953627da69986d5982402223d10b1500ed13650c3a3"
+      },
+      {
+        "path": "commands/develop-concepts.md",
+        "sha256": "c31c25f8227fc3e40cce94b257683c09e5c3c34187316f22c4d06f03c66ba294"
+      },
+      {
+        "path": "commands/manage-production.md",
+        "sha256": "0c1202309a7cf946574a66c0adb3f222b36d2779f1197cb99ac0198ead7cbb33"
+      },
+      {
+        "path": "skills/creative-brief-framework/SKILL.md",
+        "sha256": "f3f5bf969b77cd28afafe4bc22c757f48b19bd5159c44c465d0db0a9b59e6ee3"
+      },
+      {
+        "path": "skills/production-playbook/SKILL.md",
+        "sha256": "7bb54a2827e468fb2fa5b70a5a9c192b7d56e1c2b83b89ae95c3b69b53563b0b"
+      },
+      {
+        "path": "skills/mood-board-builder/SKILL.md",
+        "sha256": "8c0b5c83fd5792ed6783e9ed2b012eb1e1ade7395fe1b9a223b9678b39c902bd"
+      },
+      {
+        "path": "skills/creative-qa-checklist/SKILL.md",
+        "sha256": "2a5999eb0c8d0b0adffd4ad24fc28a2925a9861c570a8b66fd547c1285b61e43"
+      },
+      {
+        "path": "skills/brand-governance/SKILL.md",
+        "sha256": "41cac4ff0ea55919800f7fd65d4e94543eef0f85e4b2a7d5df2e9b19a50b7da1"
+      },
+      {
+        "path": "skills/enablement-kit/SKILL.md",
+        "sha256": "e4ba0b1d97df8686ea63f41717f7e8a28f92cf09cdc72b826936c49aa9a15587"
+      }
+    ],
+    "dirSha256": "d35148213b3f41561d8d0a79279ee68d3e7ea6136b9cebc1882e7b354d4a1476"
+  },
+  "security": {
+    "scannedAt": null,
+    "scannerVersion": null,
+    "flags": []
+  }
+}
\ No newline at end of file
diff --git a/skills/brand-governance/SKILL.md b/skills/brand-governance/SKILL.md
new file mode 100644
index 0000000..c3629c8
--- /dev/null
+++ b/skills/brand-governance/SKILL.md
@@ -0,0 +1,30 @@
+---
+name: brand-governance
+description: Use to manage brand guidelines, approvals, and ongoing refresh cadence.
+---
+
+# Brand Governance Toolkit Skill
+
+## When to Use
+- Rolling out updated brand systems or localization variants.
+- Reviewing creative for compliance with legal, accessibility, or partner requirements.
+- Auditing asset libraries for version control.
+
+## Framework
+1. **Guideline Source of Truth** – centralize docs, design tokens, and change history.
+2. **Approval Workflow** – define reviewers, SLAs, and escalation paths for exceptions.
+3. **Audit Cadence** – schedule quarterly reviews of live assets, templates, and vendor usage.
+4. **Education Layer** – curate training, office hours, and certification quizzes.
+5. **Feedback Loop** – capture field requests, track decisions, and prioritize updates.
+
+## Templates
+- Brand governance checklist (channel, reviewer, status).
+- Exception request form with rationale + decision log.
+- Rollout communication plan (audiences, channels, timeline).
+
+## Tips
+- Use tagging/versioning in DAM tools to prevent outdated asset usage.
+- Pair metrics (brand accuracy, request SLAs) with incentives for compliance.
+- Partner with legal/security for regulated industries.
+
+---
diff --git a/skills/creative-brief-framework/SKILL.md b/skills/creative-brief-framework/SKILL.md
new file mode 100644
index 0000000..d26bb3e
--- /dev/null
+++ b/skills/creative-brief-framework/SKILL.md
@@ -0,0 +1,30 @@
+---
+name: creative-brief-framework
+description: Use to structure concise creative briefs with goals, audience, and guardrails.
+---
+
+# Creative Brief Framework Skill
+
+## When to Use
+- Kicking off new campaigns, product launches, or brand refresh projects.
+- Aligning marketing, product, and creative teams on objectives and deliverables.
+- Onboarding agencies or freelancers with standardized briefs.
+
+## Framework
+1. **Objective & Success Metrics** – clarify business goal, KPIs, and constraints.
+2. **Audience & Insights** – detail personas, pain points, and proof points.
+3. **Message & Tone** – outline pillars, RTBs, must-say/avoid guidance.
+4. **Deliverables & Channels** – list required assets, specs, and priority order.
+5. **Logistics** – include timeline, approvals, budget, references, and point people.
+
+## Templates
+- One-page creative brief document.
+- Stakeholder Q&A worksheet.
+- Kickoff deck outline with timeline + responsibilities.
+
+## Tips
+- Keep it scannable; link deeper research in appendices.
+- Capture “what success looks like” with quantitative + qualitative signals.
+- Pair with `production-playbook` to convert briefs into task plans.
+
+---
diff --git a/skills/creative-qa-checklist/SKILL.md b/skills/creative-qa-checklist/SKILL.md
new file mode 100644
index 0000000..ca6cdfa
--- /dev/null
+++ b/skills/creative-qa-checklist/SKILL.md
@@ -0,0 +1,31 @@
+---
+name: creative-qa-checklist
+description: Use to verify creative assets meet brand, accessibility, and localization
+  standards before launch.
+---
+
+# Creative QA Checklist Skill
+
+## When to Use
+- Final review before publishing web, email, social, or print assets.
+- Ensuring agencies/freelancers meet brand and accessibility standards.
+- Running localization QA across regions/languages.
+
+## Framework
+1. **Brand Compliance** – confirm logo usage, typography, color ratios, and messaging guardrails.
+2. **Content Accuracy** – validate copy, pricing, legal disclaimers, CTA, and links.
+3. **Accessibility** – check contrast, alt text, captions, keyboard focus, motion sensitivity.
+4. **Localization** – verify translations, currencies, time/date formats, right-to-left layouts.
+5. **Technical Specs** – ensure file sizes, formats, responsive behavior, and animation limits.
+
+## Templates
+- Channel-specific QA checklist (web, email, social, motion, print).
+- Bug/feedback tracker with severity + owner.
+- Sign-off form for approvers.
+
+## Tips
+- Automate baseline checks (contrast, spelling) but keep human review for nuance.
+- Capture screenshots/videos for audit logs.
+- Pair with `production-playbook` to gate deployments on QA sign-off.
+
+---
diff --git a/skills/enablement-kit/SKILL.md b/skills/enablement-kit/SKILL.md
new file mode 100644
index 0000000..913d450
--- /dev/null
+++ b/skills/enablement-kit/SKILL.md
@@ -0,0 +1,31 @@
+---
+name: enablement-kit
+description: Use to plan trainings, office hours, and adoption programs for new creative
+  or brand initiatives.
+---
+
+# Creative Enablement Kit Skill
+
+## When to Use
+- Launching new brand guidelines, templates, or tooling.
+- Rolling out campaign playbooks to regional or partner teams.
+- Ensuring cross-functional stakeholders know how to request/use creative assets.
+
+## Framework
+1. **Audience Mapping** – identify teams, regions, and partner groups requiring training.
+2. **Curriculum Design** – outline sessions (live, async, office hours), demos, and certification steps.
+3. **Resource Bundle** – compile decks, walkthrough videos, FAQs, and feedback forms.
+4. **Comms Cadence** – schedule announcements, reminders, and post-launch surveys.
+5. **Measurement** – track attendance, completion, satisfaction, and request volume.
+
+## Templates
+- Enablement agenda + checklist.
+- Office hours signup + FAQ doc.
+- Adoption dashboard with KPIs.
+
+## Tips
+- Mix synchronous + asynchronous formats for global teams.
+- Capture questions in a shared doc for rapid iteration.
+- Pair with `brand-governance` to log compliance metrics.
+
+---
diff --git a/skills/mood-board-builder/SKILL.md b/skills/mood-board-builder/SKILL.md
new file mode 100644
index 0000000..6e27f17
--- /dev/null
+++ b/skills/mood-board-builder/SKILL.md
@@ -0,0 +1,31 @@
+---
+name: mood-board-builder
+description: Use to compile visual inspiration, color palettes, and typography references
+  for creative concepts.
+---
+
+# Mood Board Builder Skill
+
+## When to Use
+- Early concepting for campaigns, product launches, or rebrands.
+- Presenting creative direction options to stakeholders.
+- Aligning distributed teams/agencies on look and feel.
+
+## Framework
+1. **Inspiration Sourcing** – collect references from brand archives, industry examples, and trend boards.
+2. **Palette Definition** – propose color, typography, texture, and motion cues.
+3. **Layout Assembly** – organize visuals into narrative sections (story, audience, execution).
+4. **Annotation Layer** – add notes on why each reference matters, usage guidelines, and accessibility considerations.
+5. **Feedback Hooks** – include prompts for stakeholders to vote/comment.
+
+## Templates
+- Figma/Canva board layout.
+- PDF deck template with sections (vision, palette, typography, photography).
+- Feedback form with scoring rubrics.
+
+## Tips
+- Limit each board to 3–4 cohesive directions to avoid choice overload.
+- Include real campaign copy snippets to ground visuals.
+- Pair with `creative-director` outputs for swift approval.
+
+---
diff --git a/skills/production-playbook/SKILL.md b/skills/production-playbook/SKILL.md
new file mode 100644
index 0000000..13a3e91
--- /dev/null
+++ b/skills/production-playbook/SKILL.md
@@ -0,0 +1,31 @@
+---
+name: production-playbook
+description: Use to convert creative briefs into actionable task plans with owners
+  and SLAs.
+---
+
+# Creative Production Playbook Skill
+
+## When to Use
+- Planning asset production across multiple channels or regions.
+- Coordinating internal + external resources (agencies, freelancers, localization vendors).
+- Tracking throughput, timelines, and blockers for GTM leadership.
+
+## Framework
+1. **Asset Breakdown** – detail deliverables, formats, specs, and reuse opportunities.
+2. **Workstream Mapping** – define design, copy, motion, dev, QA, localization workstreams.
+3. **Timeline + SLA** – set draft/review/polish milestones with buffer times.
+4. **Resource Plan** – assign talent, tools, budgets, and approval layers.
+5. **Reporting Hooks** – embed status dashboards, capacity metrics, and risk alerts.
+
+## Templates
+- Workback schedule (table + Gantt view).
+- Project board column definitions + label taxonomy.
+- Weekly status brief template.
+
+## Tips
+- Group similar assets to accelerate production via modular components.
+- Include review gates with clear exit criteria to avoid churn.
+- Pair with `creative-qa-checklist` before green-lighting delivery.
+
+---