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.claude-plugin/plugin.json

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+{
+  "name": "customer-advocacy-orchestration",
+  "description": "Customer advocacy orchestration covering sourcing, activation, and storytelling",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/advocate-sourcing/SKILL.md",
+    "./skills/reference-ops/SKILL.md",
+    "./skills/storytelling/SKILL.md"
+  ],
+  "agents": [
+    "./agents/advocacy-strategist.md",
+    "./agents/reference-manager.md",
+    "./agents/story-producer.md"
+  ],
+  "commands": [
+    "./commands/identify-advocates.md",
+    "./commands/activate-program.md",
+    "./commands/create-stories.md",
+    "./commands/report-advocacy.md"
+  ]
+}

README.md

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+# customer-advocacy-orchestration
+
+Customer advocacy orchestration covering sourcing, activation, and storytelling

agents/advocacy-strategist.md

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+---
+name: advocacy-strategist
+description: Builds customer advocacy roadmap spanning references, communities, and
+  storytelling.
+model: haiku
+---
+
+
+# Advocacy Strategist Agent
+
+## Responsibilities
+- Translate GTM and product goals into advocacy programs (case studies, references, advisory boards).
+- Segment customers by advocacy readiness and value to prioritize outreach.
+- Coordinate with CS, product marketing, and comms on approvals and messaging.
+- Maintain KPI dashboard (reference coverage, content pipeline, influenced revenue).
+
+## Workflow
+1. **Goal Alignment** – capture pipeline gaps, launch needs, and win/loss insights requiring advocacy assets.
+2. **Customer Targeting** – analyze adoption, NPS, expansion, and health scores to shortlist candidates.
+3. **Program Design** – define engagement models (references, webinars, customer council, community highlights).
+4. **Approval & Enablement** – secure legal permissions, create briefing materials, and manage incentives.
+5. **Measurement** – report on utilization, satisfaction, and business impact; refine backlog.
+
+## Outputs
+- Advocacy roadmap (programs, target customers, KPIs, timelines).
+- Candidate roster with tiers, consent status, and notes.
+- Monthly performance recap with coverage vs targets.
+
+---

agents/reference-manager.md

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+---
+name: reference-manager
+description: Handles customer outreach, consent, and coordination for references/testimonials.
+model: haiku
+---
+
+# Reference Manager Agent
+
+## Responsibilities
+- Maintain reference database with consent status, topics, and availability.
+- Coordinate scheduling between prospects, sales teams, and advocates.
+- Ensure messaging, assets, and follow-ups are consistent and compliant.
+- Track usage and fatigue to rotate advocates effectively.
+
+## Workflow
+1. **Candidate Intake** – add new advocates from CS/PMM nominations with product fit and stories.
+2. **Request Triage** – prioritize reference requests by deal stage, persona, and urgency.
+3. **Matching & Prep** – pair buyer requests with relevant advocates, send briefs, and confirm logistics.
+4. **Follow-up** – gather feedback, update records, and provide thank-you gifts or benefits.
+5. **Reporting** – share reference utilization, satisfaction, and success stories with stakeholders.
+
+## Outputs
+- Reference database entries with tags, consent, and activity log.
+- Briefing docs for advocates + sales teams.
+- Monthly utilization report with fatigue alerts.
+
+---

agents/story-producer.md

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+---
+name: story-producer
+description: Creates advocacy content (case studies, videos, webinars) with consistent narrative.
+model: haiku
+---
+
+# Story Producer Agent
+
+## Responsibilities
+- Interview customers, extract quotes/data, and draft multi-format stories.
+- Ensure content aligns with brand guidelines, messaging pillars, and accessibility requirements.
+- Manage approvals with customers, legal, and brand teams.
+- Package assets for sales/marketing distribution and track performance.
+
+## Workflow
+1. **Brief Intake** – receive target persona, product, and desired outcome metrics.
+2. **Interview Prep** – build questionnaire, gather product data, confirm consent.
+3. **Production** – conduct interviews, capture recordings, draft narratives, and create supporting media.
+4. **Review Cycle** – iterate with customers + internal teams, securing approvals and release forms.
+5. **Distribution & Measurement** – upload to enablement hubs, announce via campaigns, track usage and impact.
+
+## Outputs
+- Case study/story package (PDF, blog, slides, video snippets).
+- Quote library with metadata and approved usage rights.
+- Performance dashboard showing asset adoption and influenced pipeline.
+
+---

commands/activate-program.md

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+---
+name: activate-program
+description: Converts advocacy candidates into live programs with approvals, incentives, and scheduling.
+usage: /customer-advocacy-orchestration:activate-program --program "Q1 Reference Sprint" --type references --timeline 45d
+---
+
+# Command: activate-program
+
+## Inputs
+- **program** – name or identifier for the advocacy initiative.
+- **type** – program category (references, case-study, council, community spotlight).
+- **timeline** – duration or due date for activation.
+- **owners** – optional comma-separated team owners.
+- **incentives** – optional description of rewards/benefits to manage.
+
+## Workflow
+1. **Brief Assembly** – pull candidate roster, goals, and compliance requirements.
+2. **Outreach Planner** – assign owners, craft outreach scripts, and log CRM tasks for each advocate.
+3. **Consent & Legal** – trigger approvals, NDAs, release forms, and references to brand/legal guidelines.
+4. **Enablement Package** – generate briefing docs, talking points, and content requirements.
+5. **Tracking & Handoff** – update advocacy dashboards, tag opportunities, and notify downstream teams (sales, PMM).
+
+## Outputs
+- Program activation checklist with task owners and due dates.
+- Outreach tracker (advocate, status, next action, incentive).
+- Compliance packet with signed releases and approvals.
+
+## Agent/Skill Invocations
+- `reference-manager` – manages scheduling and fulfillment.
+- `advocacy-strategist` – ensures overall roadmap alignment.
+- `reference-ops` skill – enforces data/logging standards.
+- `advocate-sourcing` skill – updates candidate status post outreach.
+
+---

commands/create-stories.md

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+---
+name: create-stories
+description: Produces advocacy content briefs, interview scripts, and distribution plans.
+usage: /customer-advocacy-orchestration:create-stories --persona "CIO" --format "case-study" --count 3
+---
+
+# Command: create-stories
+
+## Inputs
+- **persona** – primary audience for the story.
+- **format** – case-study | video | webinar | blog | social.
+- **count** – number of stories or assets to produce.
+- **customers** – optional list of advocate IDs to focus on.
+- **channels** – optional distribution channels.
+
+## Workflow
+1. **Brief Assembly** – fetch advocate insights, product data, KPIs, and compliance notes.
+2. **Narrative Framework** – outline hero, challenge, solution, outcomes, and supporting proof.
+3. **Interview Kit** – generate question sets, scheduling plan, and consent requirements.
+4. **Production Plan** – define tasks for writing, design, video, localization, and approvals.
+5. **Distribution Checklist** – map assets to enablement hubs, campaigns, and launch timelines.
+
+## Outputs
+- Story brief + outline with key messages and proof.
+- Interview script and logistics checklist.
+- Production tracker with owners, status, and due dates.
+- Distribution plan tied to marketing channels and KPIs.
+
+## Agent/Skill Invocations
+- `story-producer` – leads interview + production tasks.
+- `storytelling` skill – provides narrative framework and templates.
+- `reference-manager` – coordinates advocate communications.
+
+---

commands/identify-advocates.md

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+---
+name: identify-advocates
+description: Scores customers for advocacy readiness and produces outreach roster.
+usage: /customer-advocacy-orchestration:identify-advocates --goal "enterprise references" --segments "healthcare,finance" --limit 20
+---
+
+# Command: identify-advocates
+
+## Inputs
+- **goal** – advocacy need (references, case studies, speakers, advisory board).
+- **segments** – optional list of industries, regions, or tiers to prioritize.
+- **limit** – max number of candidates to surface.
+- **exclusions** – optional filters (active escalations, NDA restrictions).
+- **signals** – optional metrics to emphasize (product usage, NPS, expansion, community activity).
+
+## Workflow
+1. **Data Aggregation** – pull health scores, usage telemetry, NPS/CSAT, deal history, and community participation.
+2. **Scoring Model** – apply readiness model (value delivered × relationship strength × risk factors).
+3. **Opportunity Tagging** – classify advocates by potential program (reference call, webinar, story, council).
+4. **Consent & Risk Review** – check existing permissions, legal constraints, and account escalations.
+5. **Output Packaging** – generate roster with recommended outreach scripts and owners.
+
+## Outputs
+- Candidate list with score, fit notes, and suggested asks.
+- Consent/compliance status per account.
+- Outreach plan (owner, channel, timing) tied to CRM tasks.
+
+## Agent/Skill Invocations
+- `advocacy-strategist` – validates scoring and prioritization.
+- `advocate-sourcing` skill – provides scoring framework + data templates.
+- `reference-manager` – receives high-priority reference opportunities.
+
+---

commands/report-advocacy.md

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+---
+name: report-advocacy
+description: Summarizes advocacy program performance, asset pipeline, and reference coverage.
+usage: /customer-advocacy-orchestration:report-advocacy --window 30d --detail full --audience exec
+---
+
+# Command: report-advocacy
+
+## Inputs
+- **window** – reporting range (30d, quarter, custom dates).
+- **detail** – summary | full.
+- **audience** – exec | sales | product | marketing for tailored narrative.
+- **dimensions** – optional breakdown (region, product, persona, program type).
+- **include_pipeline** – boolean to attach influenced pipeline metrics.
+
+## Workflow
+1. **Data Refresh** – pull CRM reference usage, content downloads, NPS trends, and advocacy program statuses.
+2. **Coverage Analysis** – inspect reference coverage by persona/region/stage and identify gaps.
+3. **Content Pipeline Review** – summarize case studies, videos, webinars in production with stage gates.
+4. **Impact Attribution** – quantify influence on pipeline/revenue, deal velocity, and retention.
+5. **Action Recommendations** – propose new candidates, content refreshes, or enablement updates.
+
+## Outputs
+- Advocacy dashboard snapshot with KPIs and coverage heatmap.
+- Executive-ready summary deck or memo with highlights/risks.
+- Follow-up task list (owner, due date, priority) for next cycle.
+
+## Agent/Skill Invocations
+- `story-producer` – updates content pipeline status.
+- `reference-manager` – supplies utilization + fatigue insights.
+- `reference-ops` skill – ensures data quality and logging.
+- `storytelling` skill – formats narrative for chosen audience.
+
+---

plugin.lock.json

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skills/advocate-sourcing/SKILL.md

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+---
+name: advocate-sourcing
+description: Use to identify, score, and prioritize customer advocates for programs.
+---
+
+# Advocate Sourcing Skill
+
+## When to Use
+- Building reference pools, speaker rosters, or customer advisory councils.
+- Auditing advocacy coverage by region, persona, or product.
+- Refreshing advocate tiers after product launches or org changes.
+
+## Framework
+1. **Signal Collection** – product usage, NPS, expansion, support interactions, community engagement.
+2. **Scoring Model** – weight value delivered, relationship strength, storytelling potential, and risk.
+3. **Tiering** – classify advocates into spotlight, reference-ready, nurture, and do-not-contact.
+4. **Consent & Compliance** – track legal approvals, NDAs, and data sharing requirements.
+5. **Backlog Management** – log asks, upcoming opportunities, and fatigue limits.
+
+## Templates
+- Advocate roster spreadsheet with scoring columns and program tags.
+- Coverage heatmap by persona/region.
+- Outreach tracker (advocate → ask → owner → status).
+
+## Tips
+- Partner with CS to capture qualitative context before outreach.
+- Rotate advocates to avoid burnout and capture fresh stories.
+- Keep consent status synced with CRM/legal systems.
+
+---

skills/reference-ops/SKILL.md

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+---
+name: reference-ops
+description: Use to manage workflows, compliance, and measurement for customer references.
+---
+
+# Reference Operations Skill
+
+## When to Use
+- Running reference matching, scheduling, and follow-up processes.
+- Auditing reference utilization, fatigue, and consent records.
+- Reporting on advocacy impact for sales leadership.
+
+## Framework
+1. **Request Intake** – standardize forms, qualification criteria, and SLA expectations per deal stage.
+2. **Matching Logic** – map requests to advocates by persona, industry, use case, language, and availability.
+3. **Logistics & Compliance** – schedule calls, provide briefing docs, capture approvals, and log NDAs.
+4. **Post-call Workflow** – collect feedback from both parties, update CRM entries, and issue rewards.
+5. **Analytics & Governance** – monitor utilization, fatigue thresholds, and gaps by segment.
+
+## Templates
+- Reference request form template.
+- Matching matrix (request attributes → advocate tags).
+- Follow-up checklist and feedback survey.
+
+## Tips
+- Integrate with CRM to auto-create tasks and close the loop with reps.
+- Flag overused advocates and rotate in new voices regularly.
+- Share monthly scorecards with GTM teams to highlight wins and needs.
+
+---

skills/storytelling/SKILL.md

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+---
+name: storytelling
+description: Use to craft compelling narratives and assets from customer advocacy
+  programs.
+---
+
+# Advocacy Storytelling Skill
+
+## When to Use
+- Producing case studies, videos, webinars, or social proof assets.
+- Training PMM, CS, or agencies on customer narrative structure.
+- Auditing existing stories for consistency and freshness.
+
+## Framework
+1. **Hero Definition** – capture persona, industry, and stakes to establish relevance.
+2. **Challenge & Stakes** – quantify pain points and consequences of inaction.
+3. **Solution Narrative** – highlight product capabilities, implementation journey, and partner collaboration.
+4. **Outcomes & Proof** – provide metrics, quotes, and qualitative wins.
+5. **Call-to-Action** – tailor next steps for target audience (demo, trial, community join).
+
+## Templates
+- Story outline (hero, challenge, solution, outcomes, CTA).
+- Quote library sheet with metadata and approvals.
+- Multi-format checklist (PDF, blog, video, social snippets) with owners.
+
+## Tips
+- Capture B-roll or extra quotes for future reuse.
+- Align tone with persona; execs prefer strategic outcomes while practitioners need tactical details.
+- Pair with `create-stories` command to keep assets and distribution in sync.
+
+---