1.2 KiB
1.2 KiB
name, description
| name | description |
|---|---|
| storytelling | Use to craft compelling narratives and assets from customer advocacy programs. |
Advocacy Storytelling Skill
When to Use
- Producing case studies, videos, webinars, or social proof assets.
- Training PMM, CS, or agencies on customer narrative structure.
- Auditing existing stories for consistency and freshness.
Framework
- Hero Definition – capture persona, industry, and stakes to establish relevance.
- Challenge & Stakes – quantify pain points and consequences of inaction.
- Solution Narrative – highlight product capabilities, implementation journey, and partner collaboration.
- Outcomes & Proof – provide metrics, quotes, and qualitative wins.
- Call-to-Action – tailor next steps for target audience (demo, trial, community join).
Templates
- Story outline (hero, challenge, solution, outcomes, CTA).
- Quote library sheet with metadata and approvals.
- Multi-format checklist (PDF, blog, video, social snippets) with owners.
Tips
- Capture B-roll or extra quotes for future reuse.
- Align tone with persona; execs prefer strategic outcomes while practitioners need tactical details.
- Pair with
create-storiescommand to keep assets and distribution in sync.