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gh-gtmagents-gtm-agents-plu…/commands/activate-program.md
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name, description, usage
name description usage
activate-program Converts advocacy candidates into live programs with approvals, incentives, and scheduling. /customer-advocacy-orchestration:activate-program --program "Q1 Reference Sprint" --type references --timeline 45d

Command: activate-program

Inputs

  • program name or identifier for the advocacy initiative.
  • type program category (references, case-study, council, community spotlight).
  • timeline duration or due date for activation.
  • owners optional comma-separated team owners.
  • incentives optional description of rewards/benefits to manage.

Workflow

  1. Brief Assembly pull candidate roster, goals, and compliance requirements.
  2. Outreach Planner assign owners, craft outreach scripts, and log CRM tasks for each advocate.
  3. Consent & Legal trigger approvals, NDAs, release forms, and references to brand/legal guidelines.
  4. Enablement Package generate briefing docs, talking points, and content requirements.
  5. Tracking & Handoff update advocacy dashboards, tag opportunities, and notify downstream teams (sales, PMM).

Outputs

  • Program activation checklist with task owners and due dates.
  • Outreach tracker (advocate, status, next action, incentive).
  • Compliance packet with signed releases and approvals.

Agent/Skill Invocations

  • reference-manager manages scheduling and fulfillment.
  • advocacy-strategist ensures overall roadmap alignment.
  • reference-ops skill enforces data/logging standards.
  • advocate-sourcing skill updates candidate status post outreach.