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gh-gtmagents-gtm-agents-plu…/commands/activate-program.md
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---
name: activate-program
description: Converts advocacy candidates into live programs with approvals, incentives, and scheduling.
usage: /customer-advocacy-orchestration:activate-program --program "Q1 Reference Sprint" --type references --timeline 45d
---
# Command: activate-program
## Inputs
- **program** name or identifier for the advocacy initiative.
- **type** program category (references, case-study, council, community spotlight).
- **timeline** duration or due date for activation.
- **owners** optional comma-separated team owners.
- **incentives** optional description of rewards/benefits to manage.
## Workflow
1. **Brief Assembly** pull candidate roster, goals, and compliance requirements.
2. **Outreach Planner** assign owners, craft outreach scripts, and log CRM tasks for each advocate.
3. **Consent & Legal** trigger approvals, NDAs, release forms, and references to brand/legal guidelines.
4. **Enablement Package** generate briefing docs, talking points, and content requirements.
5. **Tracking & Handoff** update advocacy dashboards, tag opportunities, and notify downstream teams (sales, PMM).
## Outputs
- Program activation checklist with task owners and due dates.
- Outreach tracker (advocate, status, next action, incentive).
- Compliance packet with signed releases and approvals.
## Agent/Skill Invocations
- `reference-manager` manages scheduling and fulfillment.
- `advocacy-strategist` ensures overall roadmap alignment.
- `reference-ops` skill enforces data/logging standards.
- `advocate-sourcing` skill updates candidate status post outreach.
---