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commands/analyze-performance.md

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+---
+name: analyze-performance
+description: Consolidates webinar performance data, diagnoses drop-offs, and recommends optimizations.
+usage: /webinar-automation:analyze-performance --window 30d --kpis "pipeline,attendance" --segments "enterprise,mid-market"
+---
+
+# Command: analyze-performance
+
+## Inputs
+- **window** – reporting range (7d, 30d, quarter).
+- **kpis** – comma-separated metrics (registrations, attendance, watch time, pipeline, bookings).
+- **segments** – optional persona/industry tiers.
+- **experiments** – optional list of running tests to include.
+- **source_data** – optional warehouse/BI query references.
+
+## Workflow
+1. **Data Consolidation** – merge platform stats, MAP data, CRM outcomes, survey results.
+2. **Quality Checks** – ensure dedupe, UTM alignment, consistent stage definitions.
+3. **Insight Generation** – highlight top-performing sessions, drop-off points, engagement drivers.
+4. **Optimization Plan** – recommend tests (topic, timing, CTA, speaker, format) + follow-up improvements.
+5. **Action Tracking** – assign owners + deadlines for recommended changes.
+
+## Outputs
+- Performance summary table with KPI deltas vs targets.
+- Insight brief + prioritized actions.
+- Experiment backlog updates + measurement plan.
+
+## Agent/Skill Invocations
+- `webinar-engagement-analyst` – leads analysis.
+- `engagement-analytics` skill – provides measurement templates + diagnostics.
+- `webinar-program-architect` – ensures insights feed back into strategy.
+
+---

commands/configure-session.md

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+---
+name: configure-session
+description: Produces step-by-step webinar platform setup instructions with reminders, integrations, and QA gates.
+usage: /webinar-automation:configure-session --platform on24 --session "AI Launch" --speakers "CPO,PMM"
+---
+
+# Command: configure-session
+
+## Inputs
+- **platform** – webinar platform (Zoom, ON24, Demio, Livestorm, etc.).
+- **session** – title or identifier.
+- **speakers** – comma-separated speaker list.
+- **assets** – optional slide/video/demo asset links.
+- **integrations** – optional systems to sync (MAP, CRM, Slack, etc.).
+
+## Workflow
+1. **Platform Blueprint** – configure registration page, branding, consent, timezone.
+2. **Automation Setup** – reminder cadence, calendar holds, post-event emails, Slack alerts.
+3. **Engagement Modules** – polls, Q&A, resources, CTA buttons, breakout rooms.
+4. **Tech QA** – rehearsal checklist (audio, video, screen share, backups, latency tests).
+5. **Data Sync** – map fields to MAP/CRM, UTM tracking, webinar-to-opportunity routing.
+
+## Outputs
+- Platform configuration checklist tailored to chosen vendor.
+- Reminder & automation schedule with copy snippets.
+- QA plan and rehearsal agenda.
+
+## Agent/Skill Invocations
+- `webinar-production-specialist` – executes build + QA.
+- `registration-ops` skill – ensures data capture + consent compliance.
+- `webinar-design` skill – validates attendee experience modules.
+
+---

commands/plan-series.md

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+---
+name: plan-series
+description: Builds a webinar series blueprint with topics, speakers, promotion, and measurement.
+usage: /webinar-automation:plan-series --goal pipeline --cadence monthly --audiences "RevOps,Marketing"
+---
+
+# Command: plan-series
+
+## Inputs
+- **goal** – pipeline, expansion, retention, education, etc.
+- **cadence** – weekly, monthly, quarterly.
+- **audiences** – persona list.
+- **themes** – optional focus areas or product lines.
+- **channels** – promotion channels (email, paid, partners, community).
+
+## Workflow
+1. **Objective Alignment** – map goals to funnel stages and KPIs.
+2. **Topic Matrix** – propose session titles, abstracts, speakers, proof assets.
+3. **Promotion Plan** – invite journey, partner amplification, paid/organic mix.
+4. **Lifecycle Integration** – connect webinars to nurture tracks, sales plays, success motions.
+5. **Measurement Plan** – KPIs per session, dashboards, experiment backlog.
+
+## Outputs
+- Series calendar (date, topic, speakers, CTA, status).
+- Promotion checklist + email/social copy snippets.
+- KPI tracker template with baseline targets.
+
+## Agent/Skill Invocations
+- `webinar-program-architect` – drives strategy.
+- `webinar-design` skill – ensures narrative/experience consistency.
+- `registration-ops` skill – aligns forms + automation requirements.
+
+---