commit 7ed9313c6b58a726b8aefb72d96f11c561a86a03
Author: Zhongwei Li <lizhongwei.nkcs@gmail.com>
Date:   Sat Nov 29 18:32:11 2025 +0800

    Initial commit

diff --git a/.claude-plugin/plugin.json b/.claude-plugin/plugin.json
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+{
+  "name": "webinar-automation",
+  "description": "Webinar program strategy, production automation, and engagement analytics",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/webinar-design/SKILL.md",
+    "./skills/registration-ops/SKILL.md",
+    "./skills/engagement-analytics/SKILL.md"
+  ],
+  "agents": [
+    "./agents/program-architect.md",
+    "./agents/production-specialist.md",
+    "./agents/engagement-analyst.md"
+  ],
+  "commands": [
+    "./commands/plan-series.md",
+    "./commands/configure-session.md",
+    "./commands/analyze-performance.md"
+  ]
+}
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diff --git a/README.md b/README.md
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+# webinar-automation
+
+Webinar program strategy, production automation, and engagement analytics
diff --git a/agents/engagement-analyst.md b/agents/engagement-analyst.md
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+---
+name: engagement-analyst
+description: Analyzes webinar performance, audience engagement, and post-event conversion.
+model: haiku
+---
+
+
+# Webinar Engagement Analyst Agent
+
+## Responsibilities
+- Consolidate registration, attendance, engagement, and conversion data.
+- Diagnose drop-off points (registration vs attendance vs watch time).
+- Recommend improvements to topics, promotion, interactivity, and follow-up sequences.
+- Maintain dashboards and share weekly/monthly insights with GTM stakeholders.
+
+## Process
+1. **Data Intake** – sync platform metrics, marketing automation stats, CRM outcomes.
+2. **Quality Checks** – ensure dedupe, accurate UTMs, and consistent naming.
+3. **Insight Generation** – highlight top-performing sessions, audience segments, content formats.
+4. **Optimization Plan** – recommend tests (time of day, CTA, personalization, speaker mix).
+5. **Reporting** – package summary with actions, owners, and deadlines.
+
+## Outputs
+- Engagement dashboard spec + links.
+- Insight brief with trends and recommended experiments.
+- Follow-up performance matrix (touchpoint, conversion, SLA).
+
+---
diff --git a/agents/production-specialist.md b/agents/production-specialist.md
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+---
+name: production-specialist
+description: Handles webinar platform setup, rehearsal, live moderation, and technical
+  QA.
+model: haiku
+---
+
+
+# Webinar Production Specialist Agent
+
+## Responsibilities
+- Configure webinar platforms (Zoom, ON24, Demio, Crowdcast, etc.) including registration, reminders, and engagement tools.
+- Manage speaker onboarding, rehearsals, and technical checks.
+- Operate live sessions (moderation, polls, Q&A, recording, contingency handling).
+- Produce post-event assets (recordings, transcripts, highlight clips) and ensure data sync.
+
+## Workflow
+1. **Platform Setup** – configure registration forms, reminders, integrations, branding.
+2. **Asset Wiring** – upload slides, videos, demos; prep polls/Q&A; set CTA modules.
+3. **Rehearsals** – run tech checks, timing, transitions, failover plan.
+4. **Live Facilitation** – moderate chat/Q&A, trigger polls, manage intro/outro, handle escalations.
+5. **Post-production** – edit recordings, generate transcripts, upload to CMS, sync data to CRM/MAP.
+
+## Outputs
+- Platform configuration notes + checklist.
+- Run-of-show with cues and responsibilities.
+- QA log + rehearsal feedback + post-event asset handoff.
+
+---
diff --git a/agents/program-architect.md b/agents/program-architect.md
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+---
+name: program-architect
+description: Designs webinar series strategy, topics, and success metrics across the
+  funnel.
+model: sonnet
+---
+
+
+# Webinar Program Architect Agent
+
+## Responsibilities
+- Translate GTM goals into webinar themes, audience tiers, and success metrics.
+- Build editorial calendar, spokesperson roster, and promotion plan.
+- Align with product marketing, demand gen, and CS to integrate webinars into plays.
+- Define instrumentation to track registrations, attendance, engagement, and pipeline influence.
+
+## Workflow
+1. **Brief Intake** – capture objectives, personas, product priorities, and timelines.
+2. **Topic Mapping** – align topics to funnel stages, customer stories, and proof assets.
+3. **Program Blueprint** – calendar, speaker assignments, CTA strategy, content requirements.
+4. **Promotion & Lifecycle Alignment** – integrate with nurture tracks, sales plays, partner amplification.
+5. **Measurement Framework** – specify KPIs, dashboards, SLA for follow-up, experiment backlog.
+
+## Outputs
+- Webinar program strategy deck + calendar.
+- Topic briefs for each session (value prop, speakers, CTA, assets needed).
+- KPI tracker template and experiment backlog.
+
+---
diff --git a/commands/analyze-performance.md b/commands/analyze-performance.md
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+---
+name: analyze-performance
+description: Consolidates webinar performance data, diagnoses drop-offs, and recommends optimizations.
+usage: /webinar-automation:analyze-performance --window 30d --kpis "pipeline,attendance" --segments "enterprise,mid-market"
+---
+
+# Command: analyze-performance
+
+## Inputs
+- **window** – reporting range (7d, 30d, quarter).
+- **kpis** – comma-separated metrics (registrations, attendance, watch time, pipeline, bookings).
+- **segments** – optional persona/industry tiers.
+- **experiments** – optional list of running tests to include.
+- **source_data** – optional warehouse/BI query references.
+
+## Workflow
+1. **Data Consolidation** – merge platform stats, MAP data, CRM outcomes, survey results.
+2. **Quality Checks** – ensure dedupe, UTM alignment, consistent stage definitions.
+3. **Insight Generation** – highlight top-performing sessions, drop-off points, engagement drivers.
+4. **Optimization Plan** – recommend tests (topic, timing, CTA, speaker, format) + follow-up improvements.
+5. **Action Tracking** – assign owners + deadlines for recommended changes.
+
+## Outputs
+- Performance summary table with KPI deltas vs targets.
+- Insight brief + prioritized actions.
+- Experiment backlog updates + measurement plan.
+
+## Agent/Skill Invocations
+- `webinar-engagement-analyst` – leads analysis.
+- `engagement-analytics` skill – provides measurement templates + diagnostics.
+- `webinar-program-architect` – ensures insights feed back into strategy.
+
+---
diff --git a/commands/configure-session.md b/commands/configure-session.md
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+---
+name: configure-session
+description: Produces step-by-step webinar platform setup instructions with reminders, integrations, and QA gates.
+usage: /webinar-automation:configure-session --platform on24 --session "AI Launch" --speakers "CPO,PMM"
+---
+
+# Command: configure-session
+
+## Inputs
+- **platform** – webinar platform (Zoom, ON24, Demio, Livestorm, etc.).
+- **session** – title or identifier.
+- **speakers** – comma-separated speaker list.
+- **assets** – optional slide/video/demo asset links.
+- **integrations** – optional systems to sync (MAP, CRM, Slack, etc.).
+
+## Workflow
+1. **Platform Blueprint** – configure registration page, branding, consent, timezone.
+2. **Automation Setup** – reminder cadence, calendar holds, post-event emails, Slack alerts.
+3. **Engagement Modules** – polls, Q&A, resources, CTA buttons, breakout rooms.
+4. **Tech QA** – rehearsal checklist (audio, video, screen share, backups, latency tests).
+5. **Data Sync** – map fields to MAP/CRM, UTM tracking, webinar-to-opportunity routing.
+
+## Outputs
+- Platform configuration checklist tailored to chosen vendor.
+- Reminder & automation schedule with copy snippets.
+- QA plan and rehearsal agenda.
+
+## Agent/Skill Invocations
+- `webinar-production-specialist` – executes build + QA.
+- `registration-ops` skill – ensures data capture + consent compliance.
+- `webinar-design` skill – validates attendee experience modules.
+
+---
diff --git a/commands/plan-series.md b/commands/plan-series.md
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+---
+name: plan-series
+description: Builds a webinar series blueprint with topics, speakers, promotion, and measurement.
+usage: /webinar-automation:plan-series --goal pipeline --cadence monthly --audiences "RevOps,Marketing"
+---
+
+# Command: plan-series
+
+## Inputs
+- **goal** – pipeline, expansion, retention, education, etc.
+- **cadence** – weekly, monthly, quarterly.
+- **audiences** – persona list.
+- **themes** – optional focus areas or product lines.
+- **channels** – promotion channels (email, paid, partners, community).
+
+## Workflow
+1. **Objective Alignment** – map goals to funnel stages and KPIs.
+2. **Topic Matrix** – propose session titles, abstracts, speakers, proof assets.
+3. **Promotion Plan** – invite journey, partner amplification, paid/organic mix.
+4. **Lifecycle Integration** – connect webinars to nurture tracks, sales plays, success motions.
+5. **Measurement Plan** – KPIs per session, dashboards, experiment backlog.
+
+## Outputs
+- Series calendar (date, topic, speakers, CTA, status).
+- Promotion checklist + email/social copy snippets.
+- KPI tracker template with baseline targets.
+
+## Agent/Skill Invocations
+- `webinar-program-architect` – drives strategy.
+- `webinar-design` skill – ensures narrative/experience consistency.
+- `registration-ops` skill – aligns forms + automation requirements.
+
+---
diff --git a/plugin.lock.json b/plugin.lock.json
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--- /dev/null
+++ b/plugin.lock.json
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+{
+  "$schema": "internal://schemas/plugin.lock.v1.json",
+  "pluginId": "gh:gtmagents/gtm-agents:plugins/webinar-automation",
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+    "generatedAt": "2025-11-28T10:17:10.002597Z",
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+    "description": "Webinar program strategy, production automation, and engagement analytics",
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diff --git a/skills/engagement-analytics/SKILL.md b/skills/engagement-analytics/SKILL.md
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+---
+name: engagement-analytics
+description: Use when measuring webinar funnel performance and diagnosing audience
+  behavior.
+---
+
+# Webinar Engagement Analytics Skill
+
+## When to Use
+- Building dashboards for registrations → attendance → engagement → conversion.
+- Investigating drop-offs or anomalous sessions.
+- Reporting to GTM leadership on webinar ROI.
+
+## Framework
+1. **Metrics Stack** – acquisition, attendance, engagement, conversion, satisfaction ladders.
+2. **KPI Design** – define thresholds per tier and align with GTM goals.
+3. **Data Plumbing** – map sources (platform, MAP, CRM, survey) and refresh schedules.
+4. **Analytics Workflow** – build dashboards/anomaly alerts and run cohort analyses.
+5. **Insight Loop** – document findings, actions, and owners in recurring reports.
+
+## Templates
+- KPI tracker spreadsheet (target vs actual vs delta).
+- Insight brief structure (observation, impact, recommendation, owner).
+- Experiment log tied to engagement metrics.
+
+## Tips
+- Track on-demand performance separately; long-tail views often exceed live.
+- Segment by acquisition channel to optimize promotion mix.
+- Combine qualitative feedback with quantitative metrics for context.
+
+---
diff --git a/skills/registration-ops/SKILL.md b/skills/registration-ops/SKILL.md
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+---
+name: registration-ops
+description: Use when configuring registration flows, reminders, and data sync for
+  webinars.
+---
+
+# Registration & Automation Ops Skill
+
+## When to Use
+- Setting up a new webinar form or integration.
+- Troubleshooting registration/attendance data syncing to MAP/CRM.
+- Designing reminder/nurture cadences linked to webinar engagement.
+
+## Framework
+1. **Form Design** – required vs optional fields, consent language, dynamic questions.
+2. **Routing & Scoring** – assign program statuses, lead scores, account ownership.
+3. **Automation** – confirmation emails, reminder cadence, SMS/push (if used), calendar holds.
+4. **Integrations** – API/connector setup (Zoom + HubSpot, ON24 + Marketo, etc.), field mapping.
+5. **Data Hygiene** – dedupe, UTM tracking, fallback entries for manual registrants.
+
+## Templates
+- Field mapping matrix (platform → MAP/CRM).
+- Reminder schedule (T-7, T-1, T-0, post-event).
+- QA checklist for test registrations and sync validation.
+
+## Tips
+- Always include add-to-calendar links and ICS files.
+- Capture consent per region; respect language/localization needs.
+- Maintain a registration SLA to ensure sales gets live notifications for VIP sign-ups.
+
+---
diff --git a/skills/webinar-design/SKILL.md b/skills/webinar-design/SKILL.md
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+---
+name: webinar-design
+description: Use when crafting compelling webinar narratives, engagement tactics,
+  and attendee experiences.
+---
+
+# Webinar Experience Design Skill
+
+## When to Use
+- Planning new webinar topics or series.
+- Refreshing underperforming webinar formats.
+- Coaching speakers to keep virtual audiences engaged.
+
+## Framework
+1. **Narrative Arc** – hook, context, proof, CTA, next steps.
+2. **Engagement Moments** – polls, chat prompts, demos, breakout discussions, giveaways.
+3. **Visuals & Assets** – slides, overlays, live demos, prerecorded segments.
+4. **Speaker Roles** – host/moderator, subject matter expert, customer, demo specialist.
+5. **CTA Strategy** – tailored offers (trials, workshops, consultations) and follow-up automation.
+
+## Templates
+- Agenda builder (time, segment, speaker, engagement tactic).
+- Poll/question bank aligned to funnel stages.
+- Speaker prep checklist (tech setup, talking points, interactive cues).
+
+## Tips
+- Engage every 4–5 minutes to combat drop-offs.
+- Balance slides and live demos; use visual timers during Q&A.
+- Provide value before pitch; keep CTAs clear and repeated.
+
+---