1.5 KiB
1.5 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| analyze-performance | Consolidates webinar performance data, diagnoses drop-offs, and recommends optimizations. | /webinar-automation:analyze-performance --window 30d --kpis "pipeline,attendance" --segments "enterprise,mid-market" |
Command: analyze-performance
Inputs
- window – reporting range (7d, 30d, quarter).
- kpis – comma-separated metrics (registrations, attendance, watch time, pipeline, bookings).
- segments – optional persona/industry tiers.
- experiments – optional list of running tests to include.
- source_data – optional warehouse/BI query references.
Workflow
- Data Consolidation – merge platform stats, MAP data, CRM outcomes, survey results.
- Quality Checks – ensure dedupe, UTM alignment, consistent stage definitions.
- Insight Generation – highlight top-performing sessions, drop-off points, engagement drivers.
- Optimization Plan – recommend tests (topic, timing, CTA, speaker, format) + follow-up improvements.
- Action Tracking – assign owners + deadlines for recommended changes.
Outputs
- Performance summary table with KPI deltas vs targets.
- Insight brief + prioritized actions.
- Experiment backlog updates + measurement plan.
Agent/Skill Invocations
webinar-engagement-analyst– leads analysis.engagement-analyticsskill – provides measurement templates + diagnostics.webinar-program-architect– ensures insights feed back into strategy.