34 lines
1.5 KiB
Markdown
34 lines
1.5 KiB
Markdown
---
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name: analyze-performance
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description: Consolidates webinar performance data, diagnoses drop-offs, and recommends optimizations.
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usage: /webinar-automation:analyze-performance --window 30d --kpis "pipeline,attendance" --segments "enterprise,mid-market"
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---
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# Command: analyze-performance
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## Inputs
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- **window** – reporting range (7d, 30d, quarter).
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- **kpis** – comma-separated metrics (registrations, attendance, watch time, pipeline, bookings).
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- **segments** – optional persona/industry tiers.
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- **experiments** – optional list of running tests to include.
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- **source_data** – optional warehouse/BI query references.
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## Workflow
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1. **Data Consolidation** – merge platform stats, MAP data, CRM outcomes, survey results.
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2. **Quality Checks** – ensure dedupe, UTM alignment, consistent stage definitions.
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3. **Insight Generation** – highlight top-performing sessions, drop-off points, engagement drivers.
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4. **Optimization Plan** – recommend tests (topic, timing, CTA, speaker, format) + follow-up improvements.
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5. **Action Tracking** – assign owners + deadlines for recommended changes.
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## Outputs
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- Performance summary table with KPI deltas vs targets.
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- Insight brief + prioritized actions.
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- Experiment backlog updates + measurement plan.
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## Agent/Skill Invocations
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- `webinar-engagement-analyst` – leads analysis.
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- `engagement-analytics` skill – provides measurement templates + diagnostics.
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- `webinar-program-architect` – ensures insights feed back into strategy.
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---
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