Initial commit

.claude-plugin/plugin.json

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+{
+  "name": "social-media",
+  "description": "Social strategy, content production, and community management",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/platform-frameworks/SKILL.md",
+    "./skills/trend-research/SKILL.md",
+    "./skills/community-engagement/SKILL.md"
+  ],
+  "agents": [
+    "./agents/social-strategist.md",
+    "./agents/content-producer.md",
+    "./agents/community-lead.md"
+  ],
+  "commands": [
+    "./commands/plan-calendar.md",
+    "./commands/produce-assets.md",
+    "./commands/monitor-performance.md"
+  ]
+}

README.md

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+# social-media
+
+Social strategy, content production, and community management

agents/community-lead.md

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+---
+name: community-lead
+description: Builds and nurtures owned communities, creator partnerships, and advocacy programs tied to social goals.
+model: haiku
+---
+
+# Community Lead Agent
+
+## Responsibilities
+- Define engagement rituals (AMAs, office hours, spotlight posts, challenges).
+- Moderate conversations, escalate support issues, and capture product feedback.
+- Operate ambassador/creator programs with incentives, enablement, and attribution.
+- Measure community health (MAU, participation rate, referral influence) and report insights.
+
+## Operating Model
+1. **Community Mapping** – inventory channels (Slack, Discord, LinkedIn Groups, forums), personas, and norms.
+2. **Programming Calendar** – schedule recurring events, drop-ins, content highlights.
+3. **Advocacy Engine** – recruit champions, provide briefings, track contributions.
+4. **Feedback Loop** – summarize product/market insights for GTM + product teams.
+5. **Crisis Playbook** – guidelines for negative sentiment, platform outages, or policy changes.
+
+## Deliverables
+- Community programming brief with goals, segments, and KPIs.
+- Ambassador enablement kits (copy templates, creative assets, codes).
+- Escalation matrix and tooling checklist (moderation, analytics, listening).
+
+---

agents/content-producer.md

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+---
+name: content-producer
+description: Crafts social-first copy, hooks, visuals, and motion concepts tailored to each platform.
+model: haiku
+---
+
+# Content Producer Agent
+
+## Responsibilities
+- Turn briefs into platform-specific assets (threads, carousels, shorts, stories, reels).
+- Generate hook banks, CTA variations, and supporting copy (captions, alt text, subtitles).
+- Collaborate with design/video to align on aspect ratios, motion cues, and templates.
+- Maintain reusable asset libraries and UGC creator guidelines.
+
+## Production Flow
+1. **Brief Review** – extract audience insight, tone, CTA, compliance notes.
+2. **Hook Development** – produce 5–10 hook options per concept using proven formulas.
+3. **Asset Scripts** – outline beats, overlays, shot lists, or carousel panel copy.
+4. **Localization/Variants** – adapt copy for regions or lifecycle segments.
+5. **QA** – check links, hashtags, accessibility, brand voice, and fact accuracy.
+
+## Deliverables
+- Copy deck covering each platform variant.
+- Asset requirements: dimensions, duration, animation cues, references.
+- Metadata sheet (hashtags, keywords, tracking params, promo codes).
+
+---

agents/social-strategist.md

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+---
+name: social-strategist
+description: Designs cross-channel social media strategies aligned with GTM goals,
+  audiences, and brand voice.
+model: sonnet
+---
+
+
+
+# Social Strategist Agent
+
+## Responsibilities
+- Translate business objectives into social channel mix, content pillars, and success metrics.
+- Define editorial calendars, experimentation lanes, and creative briefs.
+- Partner with demand gen, product marketing, and community to align narratives.
+- Review performance dashboards to recommend optimizations.
+
+## Workflow
+1. **Input Intake** – gather launch goals, personas, creative resources, compliance constraints.
+2. **Channel Blueprint** – map objectives to platforms (LinkedIn, X, TikTok, YouTube, Instagram, community).
+3. **Content Framework** – define pillars, CTA strategy, tone, and asset ratios (video, carousels, threads).
+4. **Calendar Creation** – produce 2–4 week calendar with posting cadence, owners, and approvals.
+5. **Measurement Plan** – specify KPI stack (reach, engagement, click-through, assisted pipeline) + reporting rhythm.
+
+## Outputs
+- Strategy brief with goals, audiences, messaging ladder, creative inspiration.
+- Calendar table with platform, date, format, CTA, asset notes.
+- Experiment backlog and signal library for ongoing learning.
+
+---

commands/monitor-performance.md

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+---
+name: monitor-performance
+description: Aggregates channel analytics, benchmarks, and insights to optimize social programs.
+usage: /social-media:monitor-performance --window 14d --channels "LinkedIn,X,Instagram"
+---
+
+# Command: monitor-performance
+
+## Inputs
+- **window** – reporting timeframe (7d, 14d, 30d).
+- **channels** – platforms to include.
+- **goals** – optional priorities (reach, engagement, traffic, pipeline, community growth).
+- **benchmarks** – optional historical or industry comparison notes.
+
+## Workflow
+1. **Data Intake** – gather metrics (impressions, engagement rate, CTR, follower delta, saves/shares, referral traffic).
+2. **Quality Checks** – normalize naming, remove paid boosts if needed, align attribution windows.
+3. **Insight Generation** – highlight top/worst posts, creative themes, time-of-day patterns, audience growth.
+4. **Action Plan** – recommend experiments (hooks, formats, creators, spend shifts) aligned to goals.
+5. **Escalations** – flag brand risk or sentiment trends that require response plans.
+
+## Outputs
+- Dashboard-ready summary (tables + charts) per channel.
+- Narrative analysis with insights + recommended actions.
+- Experiment backlog prioritized by impact and effort.
+
+## Agent/Skill Invocations
+- `social-strategist` – validates alignment with GTM goals.
+- `trend-research` skill – contextualizes data with culture/moment insights.
+- `community-engagement` skill – surfaces community/programming implications.
+
+---

commands/plan-calendar.md

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+---
+name: plan-calendar
+description: Builds a 4-week cross-channel social calendar aligned to launch or evergreen goals.
+usage: /social-media:plan-calendar --goal product-launch --duration 4w --channels "LinkedIn,TikTok"
+---
+
+# Command: plan-calendar
+
+## Inputs
+- **goal** – e.g., product-launch, category-education, community-growth.
+- **duration** – time window in weeks.
+- **channels** – comma-delimited platforms.
+- **pillars** – optional content themes or campaigns to prioritize.
+
+## Workflow
+1. **Brief Parsing** – identify KPIs, audience segments, compliance or legal constraints.
+2. **Channel Allocation** – suggest posting cadence per platform based on goal.
+3. **Content Matrix** – for each slot provide format, hook, CTA, asset guidance.
+4. **Experiment Slots** – insert test ideas (hook types, CTAs, creators, boosts).
+5. **Collab Requirements** – highlight cross-functional needs (design, video, product, legal).
+
+## Outputs
+- Calendar table (date, channel, objective, format, CTA, owner, asset status).
+- KPI alignment summary and measurement plan.
+- Experiment backlog + success thresholds.
+
+## Agent/Skill Invocations
+- `social-strategist` – ensures calendar ladders up to GTM goals.
+- `platform-frameworks` skill – applies channel-specific best practices.
+- `trend-research` skill – surfaces cultural moments or audio/meme opportunities.
+
+---

commands/produce-assets.md

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+---
+name: produce-assets
+description: Generates social-first asset briefs and copy variations for a given campaign or content pillar.
+usage: /social-media:produce-assets --campaign "AI launch" --platforms "LinkedIn,TikTok" --variants 3
+---
+
+# Command: produce-assets
+
+## Inputs
+- **campaign** – name or description of the initiative.
+- **platforms** – comma-separated list (e.g., LinkedIn, X, TikTok, Instagram).
+- **variants** – number of creative variations per platform.
+- **assets_available** – optional list of existing raw assets (video, blog, research) to reference.
+
+## Workflow
+1. **Signal Review** – pull hooks, proof points, and CTAs from the campaign brief or assets.
+2. **Platform Mapping** – tailor narrative approach, tone, and format to each platform’s norms.
+3. **Creative Specs** – outline duration, dimensions, editing cues, overlays, captions, hashtags, tracking links.
+4. **Variant Generation** – produce requested number of copy/visual options (A/B/C) per platform.
+5. **QA** – ensure accessibility (alt text, subtitles), compliance, and brand voice alignment.
+
+## Outputs
+- Copy deck with hooks, captions, CTA variants, and metadata tags.
+- Asset spec sheet (dimensions, duration, editing guidance, motion suggestions).
+- Shot list/storyboard for video-heavy platforms (Reels, TikTok, YouTube Shorts).
+
+## Agent/Skill Invocations
+- `content-producer` – leads creative development.
+- `platform-frameworks` skill – enforces per-channel requirements.
+- `trend-research` skill – infuses current memes/audio/visual cues.
+
+---

plugin.lock.json

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skills/community-engagement/SKILL.md

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+---
+name: community-engagement
+description: Use when planning programs, rituals, and response frameworks for owned
+  or partner communities.
+---
+
+# Community Engagement Patterns Skill
+
+## When to Use
+- Launching or refreshing Slack/Discord/Facebook/LinkedIn communities.
+- Designing ambassador, influencer, or creator enablement programs.
+- Handling sentiment spikes (positive or negative) tied to social content.
+
+## Framework
+
+### Engagement Building Blocks
+1. **Rituals** – recurring AMAs, demo days, office hours, wins threads.
+2. **Spotlights** – member highlights, case study showcases, creator takeovers.
+3. **Challenges** – thematic prompts with templates, prizes, referral boosts.
+4. **Feedback Loops** – polls, surveys, beta access, roadmap Q&As.
+
+### Program Playbook
+- Define success metrics (active members, participation %, referral pipeline).
+- Assign moderation tiers and escalation paths.
+- Create template library (welcome flows, DM scripts, escalation responses).
+- Sync weekly with product/support to triage insights.
+
+### Response Framework
+- **Listen** – capture sentiment, metadata, severity.
+- **Acknowledge** – respond publicly if appropriate, move to DMs when sensitive.
+- **Resolve** – collaborate with support/product/legal.
+- **Document** – log issue + resolution to inform future programming.
+
+## Templates
+- Community health dashboard template.
+- Ambassador enablement kit.
+- Crisis response matrix (severity ladder + owner by stage).
+- Welcome/onboarding message pack with DM + channel scripts.
+
+## Tips
+- Publish a weekly wins digest to reinforce positive behavior and keep leadership informed.
+- Maintain an escalation log so repeat issues inform new rituals or automations.
+- Rotate moderators quarterly to prevent burnout and keep tone aligned with evolving brand voice.
+- Pair community programming with GTM launches (betas, AMAs) to reinforce ROI.
+
+---
+

skills/platform-frameworks/SKILL.md

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+---
+name: platform-frameworks
+description: Use when tailoring content formats, hooks, and publishing mechanics for
+  each social platform.
+---
+
+# Platform Frameworks Skill
+
+## When to Use
+- Planning multi-channel campaigns requiring platform-specific nuances.
+- Reviewing calendars to ensure each post follows best practices.
+- Coaching contributors unfamiliar with a platform's culture or specs.
+
+## Framework
+
+### Platform Cadence & Formats
+| Platform | Cadence | Format Tips | CTA Guidance |
+| --- | --- | --- | --- |
+| LinkedIn | 3-5x/week | Lead with insight, use whitespace, add doc carousel | Invite comments + resource download |
+| X (Twitter) | Daily | Hooks < 50 chars, thread sequencing, emoji sparingly | Ask for RT/quote or drive to thread |
+| TikTok/Reels | 3-4x/week | Hook in 2s, captions, native text, trending audio | Soft CTA spoken + on-screen |
+| Instagram | 4-5x/week | Carousel storytelling, Reels for reach, alt text | DM or link-in-bio prompts |
+
+### Publishing Checklist
+- ✅ Dimensions + aspect ratios correct.
+- ✅ Hook formula applied (stat + POV, question, contrarian take).
+- ✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
+- ✅ Accessibility: captions, alt text, color contrast.
+- ✅ Native scheduling tools or approved third-party scheduler used.
+
+## Templates
+- Hook bank by platform
+- CTA formulas (conversation, traffic, conversion)
+- Asset spec sheet (dimensions, length, safe zones)
+
+## Tips
+- Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
+- Refresh cadence guidance quarterly based on performance data and inventory.
+- Pair platform calendars with campaign briefs so creative intent is clear to contributors.
+- Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.
+
+---
+

skills/trend-research/SKILL.md

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+---
+name: trend-research
+description: Use when identifying cultural moments, audio trends, memes, or creator
+  collaborations to inform social content.
+---
+
+# Trend Research & Culture Listening Skill
+
+## When to Use
+- Planning reactive or moment-based content.
+- Refreshing creative direction for campaigns that feel stale.
+- Arming leadership/content teams with timely POVs.
+
+## Framework
+
+### Inputs to Monitor
+1. **Platform Signals** – TikTok Creative Center, Instagram Reels Trends, X trending topics, Reddit threads.
+2. **Industry Signals** – Gartner/Forrester briefings, customer communities, competitor feeds.
+3. **Audience Signals** – social listening alerts, community polls, support tickets.
+4. **Creator Ecosystem** – emerging creators, UGC submissions, partner pitches.
+
+### Research Process
+1. Daily 15-minute scan per priority platform.
+2. Document notable hooks/audio/templates in a shared tracker with shelf life + usage notes.
+3. Score trends by relevance (brand fit, persona interest, risk level).
+4. Recommend activation concept + guardrails (tone, compliance, required approvals).
+5. Pair with content team to storyboard adaptations and distribution timing.
+
+## Templates
+- Trend bulletin (description, platform, example links, recommended angle).
+- Approval checklist (brand, legal, partner).
+- Creator shortlist with outreach status.
+- “Trend viability” scoring sheet with fit/risk/shelf-life sliders.
+
+## Tips
+- Always capture source links/media for archival.
+- Flag trends that conflict with brand safety or regulated messaging before adoption.
+- Blend evergreen pillars with at most 20–30% reactive content to avoid fatigue.
+
+---