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community-engagement Use when planning programs, rituals, and response frameworks for owned or partner communities.

Community Engagement Patterns Skill

When to Use

  • Launching or refreshing Slack/Discord/Facebook/LinkedIn communities.
  • Designing ambassador, influencer, or creator enablement programs.
  • Handling sentiment spikes (positive or negative) tied to social content.

Framework

Engagement Building Blocks

  1. Rituals recurring AMAs, demo days, office hours, wins threads.
  2. Spotlights member highlights, case study showcases, creator takeovers.
  3. Challenges thematic prompts with templates, prizes, referral boosts.
  4. Feedback Loops polls, surveys, beta access, roadmap Q&As.

Program Playbook

  • Define success metrics (active members, participation %, referral pipeline).
  • Assign moderation tiers and escalation paths.
  • Create template library (welcome flows, DM scripts, escalation responses).
  • Sync weekly with product/support to triage insights.

Response Framework

  • Listen capture sentiment, metadata, severity.
  • Acknowledge respond publicly if appropriate, move to DMs when sensitive.
  • Resolve collaborate with support/product/legal.
  • Document log issue + resolution to inform future programming.

Templates

  • Community health dashboard template.
  • Ambassador enablement kit.
  • Crisis response matrix (severity ladder + owner by stage).
  • Welcome/onboarding message pack with DM + channel scripts.

Tips

  • Publish a weekly wins digest to reinforce positive behavior and keep leadership informed.
  • Maintain an escalation log so repeat issues inform new rituals or automations.
  • Rotate moderators quarterly to prevent burnout and keep tone aligned with evolving brand voice.
  • Pair community programming with GTM launches (betas, AMAs) to reinforce ROI.