Initial commit

commands/build-social-calendar.md

@@ -0,0 +1,34 @@
+---
+name: build-social-calendar
+description: Generates detailed social content calendar with briefs, approvals, and publishing workflow.
+usage: /social-media-marketing:build-social-calendar --month "Jan 2026" --channels linkedin,instagram,tiktok --cadence daily --theme "AI Launch"
+---
+
+# Command: build-social-calendar
+
+## Inputs
+- **month** – month or date range for planning.
+- **channels** – comma-separated list of target platforms.
+- **cadence** – daily | 3x/week | weekly | custom.
+- **theme** – optional campaign or narrative focus.
+- **approvers** – optional comma-separated stakeholders for routing.
+
+## Workflow
+1. **Brief Intake** – gather campaign context, themes, assets, and guardrails.
+2. **Content Grid** – map publish rhythm per channel with hooks, CTAs, and creative notes.
+3. **Production Checklist** – assign owners, due dates, and asset requirements.
+4. **Approval Routing** – integrate compliance/brand reviewers and track status.
+5. **Publishing Package** – finalize copy, creative references, and tagging instructions.
+
+## Outputs
+- Calendar spreadsheet/table with channel, date, concept, CTA, owner, status.
+- Asset + production checklist for creative + video teams.
+- Approval + publishing tracker with deadlines and links.
+
+## Agent/Skill Invocations
+- `social-strategy-director` – sets priorities + reviews final plan.
+- `campaign-optimization-manager` – identifies content refresh needs + experiments.
+- `social-calendar-system` skill – enforces template + workflow steps.
+- `creative-iteration-playbook` skill – guides creative briefs and testing cadence.
+
+---

commands/monitor-community-sentiment.md

@@ -0,0 +1,34 @@
+---
+name: monitor-community-sentiment
+description: Produces sentiment dashboard, risk alerts, and advocacy opportunities across social + community channels.
+usage: /social-media-marketing:monitor-community-sentiment --window 14d --channels twitter,linkedin,community --alert-threshold high
+---
+
+# Command: monitor-community-sentiment
+
+## Inputs
+- **window** – lookback window (7d | 14d | 30d | custom).
+- **channels** – comma-separated list (twitter, linkedin, instagram, tiktok, reddit, community, discord, slack).
+- **alert-threshold** – low | medium | high (controls sensitivity and escalation path).
+- **topics** – optional keywords or product lines to prioritize.
+- **export** – dashboard | memo | csv (default dashboard).
+
+## Workflow
+1. **Data Aggregation** – pull social listening feeds, community platform exports, and support tags.
+2. **Sentiment & Theme Analysis** – classify mentions by sentiment, topic, influencer tier, and severity.
+3. **Risk & Opportunity Detection** – flag negative surges, competitor narratives, or advocate spikes.
+4. **Action Routing** – generate follow-up tasks for comms, support, product, or community teams.
+5. **Reporting Package** – compile dashboard/memo with highlights, risks, and recommended actions.
+
+## Outputs
+- Sentiment dashboard snapshot with charts and insight callouts.
+- Escalation list with owners, due dates, and response guidance.
+- Advocate/opportunity tracker for campaign activation.
+
+## Agent/Skill Invocations
+- `community-insights-lead` – leads listening + analysis.
+- `social-strategy-director` – reviews risks + executive updates.
+- `community-sentiment-dashboard` skill – structures reporting outputs.
+- `community-advocacy-toolkit` skill – (optional) seeds advocate activation follow-ups.
+
+---

commands/plan-channel-roadmap.md

@@ -0,0 +1,34 @@
+---
+name: plan-channel-roadmap
+description: Builds quarterly social channel roadmap with goals, content themes, and experiment focus.
+usage: /social-media-marketing:plan-channel-roadmap --quarter Q3 --channels linkedin,tiktok,youtube --objective demand --budget 250k
+---
+
+# Command: plan-channel-roadmap
+
+## Inputs
+- **quarter** – e.g., Q1, Q2, Q3, Q4.
+- **channels** – comma-separated list (linkedin, twitter, instagram, tiktok, youtube, facebook, community).
+- **objective** – demand | awareness | launch | advocacy | retention.
+- **budget** – optional numeric budget for paid activations.
+- **themes** – optional keywords or campaigns to highlight.
+
+## Workflow
+1. **Performance Review** – pull prior-quarter KPIs, benchmark vs targets, and insight highlights.
+2. **Objective Alignment** – map business priorities to channel roles and KPI stack.
+3. **Content & Experiment Plan** – outline tentpole moments, evergreen programs, and test roadmap.
+4. **Resourcing & Budget** – allocate dollars, creators, and tooling needs per channel.
+5. **Communication Pack** – prep brief + dashboard for leadership and execution teams.
+
+## Outputs
+- Channel roadmap doc (goals, KPIs, themes, experiments, owners).
+- Budget/resource allocation table with justifications.
+- Executive summary slide with key bets and risks.
+
+## Agent/Skill Invocations
+- `social-strategy-director` – leads strategy + narrative.
+- `campaign-optimization-manager` – contributes experiment roadmap + budget shifts.
+- `channel-roadmap-kit` skill – ensures roadmap template + governance requirements.
+- `social-calendar-system` skill – aligns content cadences + workflows.
+
+---