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gh-gtmagents-gtm-agents-plu…/commands/build-social-calendar.md
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name, description, usage
name description usage
build-social-calendar Generates detailed social content calendar with briefs, approvals, and publishing workflow. /social-media-marketing:build-social-calendar --month "Jan 2026" --channels linkedin,instagram,tiktok --cadence daily --theme "AI Launch"

Command: build-social-calendar

Inputs

  • month month or date range for planning.
  • channels comma-separated list of target platforms.
  • cadence daily | 3x/week | weekly | custom.
  • theme optional campaign or narrative focus.
  • approvers optional comma-separated stakeholders for routing.

Workflow

  1. Brief Intake gather campaign context, themes, assets, and guardrails.
  2. Content Grid map publish rhythm per channel with hooks, CTAs, and creative notes.
  3. Production Checklist assign owners, due dates, and asset requirements.
  4. Approval Routing integrate compliance/brand reviewers and track status.
  5. Publishing Package finalize copy, creative references, and tagging instructions.

Outputs

  • Calendar spreadsheet/table with channel, date, concept, CTA, owner, status.
  • Asset + production checklist for creative + video teams.
  • Approval + publishing tracker with deadlines and links.

Agent/Skill Invocations

  • social-strategy-director sets priorities + reviews final plan.
  • campaign-optimization-manager identifies content refresh needs + experiments.
  • social-calendar-system skill enforces template + workflow steps.
  • creative-iteration-playbook skill guides creative briefs and testing cadence.