1.6 KiB
1.6 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| plan-channel-roadmap | Builds quarterly social channel roadmap with goals, content themes, and experiment focus. | /social-media-marketing:plan-channel-roadmap --quarter Q3 --channels linkedin,tiktok,youtube --objective demand --budget 250k |
Command: plan-channel-roadmap
Inputs
- quarter – e.g., Q1, Q2, Q3, Q4.
- channels – comma-separated list (linkedin, twitter, instagram, tiktok, youtube, facebook, community).
- objective – demand | awareness | launch | advocacy | retention.
- budget – optional numeric budget for paid activations.
- themes – optional keywords or campaigns to highlight.
Workflow
- Performance Review – pull prior-quarter KPIs, benchmark vs targets, and insight highlights.
- Objective Alignment – map business priorities to channel roles and KPI stack.
- Content & Experiment Plan – outline tentpole moments, evergreen programs, and test roadmap.
- Resourcing & Budget – allocate dollars, creators, and tooling needs per channel.
- Communication Pack – prep brief + dashboard for leadership and execution teams.
Outputs
- Channel roadmap doc (goals, KPIs, themes, experiments, owners).
- Budget/resource allocation table with justifications.
- Executive summary slide with key bets and risks.
Agent/Skill Invocations
social-strategy-director– leads strategy + narrative.campaign-optimization-manager– contributes experiment roadmap + budget shifts.channel-roadmap-kitskill – ensures roadmap template + governance requirements.social-calendar-systemskill – aligns content cadences + workflows.