36 lines
1.7 KiB
Markdown
36 lines
1.7 KiB
Markdown
---
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name: build-playbook
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description: Produces a complete sales playbook with messaging, assets, and success metrics for a given motion.
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usage: /sales-enablement:build-playbook --motion "Product Launch" --audience "AEs" --stage "Discovery"
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---
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# Command: build-playbook
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## Inputs
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- **motion** – name of the sales motion (e.g., "Product Launch", "Competitive Takeout").
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- **audience** – target role(s) (AEs, SDRs, CSMs, partners).
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- **stage** – funnel stage focus (prospect, discovery, demo, negotiation, expansion).
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- **assets** – optional list of required asset types (deck, talk-track, ROI tool, email sequence).
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- **metrics** – optional KPIs to emphasize.
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## Workflow
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1. **Brief Assembly** – collect motion context, target persona, differentiators, and proof points.
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2. **Messaging Framework** – craft value prop, key questions, objection handling, and success stories.
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3. **Asset Production** – outline decks, scripts, templates, and enablement worksheets.
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4. **Activation Plan** – define rollout channel (LMS, live workshop), owners, and timeline.
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5. **Measurement** – propose KPIs, instrumentation, and review cadence.
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## Outputs
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- Playbook overview (motion, objectives, persona, key messages).
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- Asset checklist with links/placeholders for content-architect to populate.
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- Enablement rollout + measurement plan.
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## Agent/Skill Invocations
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- `enablement-strategist` – sets objectives + measurement.
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- `content-architect` – manages asset templates + metadata.
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- `field-coach` – adds reinforcement + certification plan.
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- `messaging-framework` skill – provides storytelling structure.
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- `battlecard-system` skill – ensures competitive insights are embedded.
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---
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