1.7 KiB
1.7 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| build-playbook | Produces a complete sales playbook with messaging, assets, and success metrics for a given motion. | /sales-enablement:build-playbook --motion "Product Launch" --audience "AEs" --stage "Discovery" |
Command: build-playbook
Inputs
- motion – name of the sales motion (e.g., "Product Launch", "Competitive Takeout").
- audience – target role(s) (AEs, SDRs, CSMs, partners).
- stage – funnel stage focus (prospect, discovery, demo, negotiation, expansion).
- assets – optional list of required asset types (deck, talk-track, ROI tool, email sequence).
- metrics – optional KPIs to emphasize.
Workflow
- Brief Assembly – collect motion context, target persona, differentiators, and proof points.
- Messaging Framework – craft value prop, key questions, objection handling, and success stories.
- Asset Production – outline decks, scripts, templates, and enablement worksheets.
- Activation Plan – define rollout channel (LMS, live workshop), owners, and timeline.
- Measurement – propose KPIs, instrumentation, and review cadence.
Outputs
- Playbook overview (motion, objectives, persona, key messages).
- Asset checklist with links/placeholders for content-architect to populate.
- Enablement rollout + measurement plan.
Agent/Skill Invocations
enablement-strategist– sets objectives + measurement.content-architect– manages asset templates + metadata.field-coach– adds reinforcement + certification plan.messaging-frameworkskill – provides storytelling structure.battlecard-systemskill – ensures competitive insights are embedded.