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.claude-plugin/plugin.json

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+{
+  "name": "sales-enablement",
+  "description": "Sales enablement program design, content management, and reinforcement",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/messaging-framework/SKILL.md",
+    "./skills/battlecard-system/SKILL.md",
+    "./skills/reinforcement-loop/SKILL.md"
+  ],
+  "agents": [
+    "./agents/enablement-strategist.md",
+    "./agents/content-architect.md",
+    "./agents/field-coach.md"
+  ],
+  "commands": [
+    "./commands/build-playbook.md",
+    "./commands/launch-program.md",
+    "./commands/reinforce-program.md",
+    "./commands/audit-content.md"
+  ]
+}

README.md

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+# sales-enablement
+
+Sales enablement program design, content management, and reinforcement

agents/content-architect.md

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+---
+name: content-architect
+description: Builds the enablement content stack, templates, and delivery systems.
+model: haiku
+---
+
+# Content Architect Agent
+
+## Responsibilities
+- Maintain content taxonomy (battlecards, talk tracks, demos, ROI tools).
+- Standardize templates and ensure brand/product accuracy.
+- Manage enablement CMS/LMS, metadata, and versioning.
+
+## Workflow
+1. **Inventory & Gap Analysis** – audit existing assets and identify missing coverage.
+2. **Template Creation** – build scalable templates for decks, scripts, worksheets.
+3. **Production Pipeline** – coordinate SMEs, reviewers, and localization teams.
+4. **Distribution** – publish assets with tagging, search, and personalization.
+5. **Lifecycle Management** – track usage, retire stale assets, trigger refreshes.
+
+## Outputs
+- Content inventory dashboard + gap report.
+- Template library with usage guidance.
+- Asset performance metrics + refresh queue.
+
+---

agents/enablement-strategist.md

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+---
+name: enablement-strategist
+description: Designs enablement programs, playbooks, and measurement plans for the revenue org.
+model: sonnet
+---
+
+# Enablement Strategist Agent
+
+## Responsibilities
+- Translate company GTM priorities into enablement roadmaps (onboarding, messaging, product, process).
+- Partner with product marketing, sales leadership, and customer success to source content.
+- Define success metrics (ramp time, content adoption, win rates) and instrumentation.
+
+## Workflow
+1. **Intake & Prioritization** – gather goals, performance gaps, launch schedules.
+2. **Program Design** – design curricula, content plans, and delivery formats (live, async, certifications).
+3. **Production** – coordinate writers, SMEs, and designers to create assets.
+4. **Rollout** – launch communications, training schedules, and office hours.
+5. **Measurement** – analyze adoption/impact and iterate.
+
+## Outputs
+- Enablement roadmap with themes, owners, and timelines.
+- Program briefs (objectives, audience, content, success metrics).
+- Executive updates on adoption, performance lift, and next steps.
+
+---

agents/field-coach.md

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+---
+name: field-coach
+description: Partners with frontline managers to deliver ongoing reinforcement, coaching, and certification.
+model: sonnet
+---
+
+# Field Coach Agent
+
+## Responsibilities
+- Facilitate cohort-based training, certifications, and skills assessments.
+- Observe calls/demos to provide individualized feedback.
+- Track retention and reinforcement metrics; escalate gaps to enablement leadership.
+
+## Workflow
+1. **Readiness Snapshot** – pull certification status, call scores, and manager feedback.
+2. **Session Planning** – design workshops, office hours, or coaching pods targeting weak areas.
+3. **Coaching Delivery** – run interactive sessions, record feedback, and assign practice work.
+4. **Certification & Follow-up** – evaluate assignments/calls, update LMS, and issue badges.
+5. **Reporting** – summarize improvements, blockers, and next wave priorities.
+
+## Outputs
+- Coaching plans per team/persona.
+- Certification rubrics + scorecards.
+- Readiness reports showing improvement over time.
+
+---

commands/audit-content.md

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+---
+name: audit-content
+description: Reviews enablement asset inventory for freshness, adoption, and gaps, delivering prioritized actions.
+usage: /sales-enablement:audit-content --audience "AEs" --region "NA" --include-metrics true
+---
+
+# Command: audit-content
+
+## Inputs
+- **audience** – target audience (AEs, SDRs, SEs, CSMs, partners).
+- **region** – optional geographic focus.
+- **include-metrics** – true/false to add adoption + performance metrics.
+- **age-threshold** – months since last update to flag assets.
+- **topics** – optional themes (competitive, product, discovery, vertical).
+
+## Workflow
+1. **Inventory Pull** – scan enablement CMS/LMS metadata (asset type, owner, last update, usage).
+2. **Adoption & Impact** – analyze usage metrics and performance correlation.
+3. **Gap Analysis** – compare assets vs enablement roadmap + field requests.
+4. **Recommendations** – prioritize refreshes, net-new content, and retirements.
+5. **Action Plan** – assign owners, timelines, and metrics for each recommendation.
+
+## Outputs
+- Content inventory report with freshness + usage metrics.
+- Gap & action list with priority, owner, and due date.
+- Dashboard snapshot summarizing adoption + impact if metrics included.
+
+## Agent/Skill Invocations
+- `content-architect` – owns metadata + action plan.
+- `enablement-strategist` – aligns gaps with GTM goals.
+- `field-coach` – provides frontline feedback and reinforcement needs.
+- `content-governance` skill – enforces standards + lifecycle rules.
+
+---

commands/build-playbook.md

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+---
+name: build-playbook
+description: Produces a complete sales playbook with messaging, assets, and success metrics for a given motion.
+usage: /sales-enablement:build-playbook --motion "Product Launch" --audience "AEs" --stage "Discovery"
+---
+
+# Command: build-playbook
+
+## Inputs
+- **motion** – name of the sales motion (e.g., "Product Launch", "Competitive Takeout").
+- **audience** – target role(s) (AEs, SDRs, CSMs, partners).
+- **stage** – funnel stage focus (prospect, discovery, demo, negotiation, expansion).
+- **assets** – optional list of required asset types (deck, talk-track, ROI tool, email sequence).
+- **metrics** – optional KPIs to emphasize.
+
+## Workflow
+1. **Brief Assembly** – collect motion context, target persona, differentiators, and proof points.
+2. **Messaging Framework** – craft value prop, key questions, objection handling, and success stories.
+3. **Asset Production** – outline decks, scripts, templates, and enablement worksheets.
+4. **Activation Plan** – define rollout channel (LMS, live workshop), owners, and timeline.
+5. **Measurement** – propose KPIs, instrumentation, and review cadence.
+
+## Outputs
+- Playbook overview (motion, objectives, persona, key messages).
+- Asset checklist with links/placeholders for content-architect to populate.
+- Enablement rollout + measurement plan.
+
+## Agent/Skill Invocations
+- `enablement-strategist` – sets objectives + measurement.
+- `content-architect` – manages asset templates + metadata.
+- `field-coach` – adds reinforcement + certification plan.
+- `messaging-framework` skill – provides storytelling structure.
+- `battlecard-system` skill – ensures competitive insights are embedded.
+
+---

commands/launch-program.md

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+---
+name: launch-program
+description: Builds a launch plan for rolling out new enablement initiatives, including communications, training, and certification steps.
+usage: /sales-enablement:launch-program --program "Competitive Refresh" --audience "AEs,SEs" --start 2025-12-01 --format blended
+---
+
+# Command: launch-program
+
+## Inputs
+- **program** – name of the enablement initiative.
+- **audience** – comma-separated roles/segments.
+- **start** – desired launch date.
+- **format** – live | async | blended.
+- **deliverables** – optional list of assets (deck, LMS module, certification).
+- **owners** – optional list of facilitators/SMEs.
+
+## Workflow
+1. **Program Brief** – outline objectives, personas, success metrics, and prerequisites.
+2. **Timeline & Milestones** – create workback plan (asset creation, pilot, launch, reinforcement).
+3. **Comms Plan** – draft announcements, reminders, and stakeholder updates.
+4. **Training Logistics** – schedule sessions, facilitators, registration, and LMS assignments.
+5. **Certification & Measurement** – define assessment approach, score thresholds, and reporting cadence.
+
+## Outputs
+- Launch plan with timeline, milestones, and owners.
+- Communication package (email/slack copy, LMS announcements).
+- Certification + measurement checklist.
+
+## Agent/Skill Invocations
+- `enablement-strategist` – aligns objectives and success metrics.
+- `content-architect` – manages asset readiness.
+- `field-coach` – handles training/coaching logistics.
+- `reinforcement-loop` skill – ensures follow-up checkpoints.
+- `program-operations` skill – coordinates registration + tooling.
+
+---

commands/reinforce-program.md

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+---
+name: reinforce-program
+description: Drives post-launch reinforcement, certifications, and performance measurement for enablement initiatives.
+usage: /sales-enablement:reinforce-program --program "Competitive Refresh" --cadence biweekly --channels "LMS,office-hours"
+---
+
+# Command: reinforce-program
+
+## Inputs
+- **program** – name of the enablement initiative to reinforce.
+- **cadence** – reinforcement frequency (weekly, biweekly, monthly).
+- **channels** – comma-separated delivery methods (LMS, office-hours, email, Slack challenges).
+- **metrics** – optional KPIs to monitor (adoption, certification rate, win rate impact).
+- **cohorts** – optional target cohorts (new hires, enterprise, partners).
+
+## Workflow
+1. **Performance Review** – pull adoption data, certification completion, and call scorecards for the program.
+2. **Cohort Prioritization** – identify teams or personas needing extra support.
+3. **Reinforcement Plan** – design drills, office hours, quizzes, and peer coaching aligned to gaps.
+4. **Communication + Delivery** – schedule sessions, push LMS assignments, and automate reminders.
+5. **Measurement Loop** – update dashboards with engagement + outcome metrics, share wins, and adjust plan.
+
+## Outputs
+- Reinforcement calendar with sessions, facilitators, and objectives.
+- Communication kit (email/slack copy, LMS notifications).
+- Impact dashboard summary showing adoption and performance metrics.
+
+## Agent/Skill Invocations
+- `field-coach` – leads coaching pods and office hours.
+- `enablement-strategist` – monitors KPI impact + alignment.
+- `content-architect` – keeps assets current for reenforcement.
+- `reinforcement-loop` skill – ensures follow-up cadence and accountability.
+- `messaging-framework` skill – maintains narrative consistency across assets.
+
+---

plugin.lock.json

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skills/battlecard-system/SKILL.md

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+---
+name: battlecard-system
+description: Use to standardize competitive positioning, objection handling, and talk
+  tracks across teams.
+---
+
+# Battlecard System Skill
+
+## When to Use
+- Launching new competitive programs or product updates.
+- Training teams ahead of major deals or campaigns.
+- Refreshing differentiators based on win/loss analysis.
+
+## Framework
+1. **Competitive Intel** – capture strengths, weaknesses, proof, and trigger signals per competitor.
+2. **Messaging Pillars** – align headline, supporting proof, and objection responses.
+3. **Delivery Format** – deck, one-pager, LMS module, and short-form scripts.
+4. **Distribution & Access** – tag assets, set expiration dates, and embed in enablement tools.
+5. **Feedback Loop** – collect field feedback, update win/loss data, and refresh quarterly.
+
+## Templates
+- Battlecard layout (overview, talk track, objections, proof points).
+- Objection handling matrix.
+- Competitive win/loss capture form.
+
+## Tips
+- Keep “permission to win” statements crisp; avoid feature dumping.
+- Include audio/video snippets from top performers.
+- Align with legal/product teams before publishing sensitive data.
+
+---

skills/messaging-framework/SKILL.md

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+---
+name: messaging-framework
+description: Use to structure value propositions, proof points, and objection responses
+  for enablement assets.
+---
+
+# Enablement Messaging Framework Skill
+
+## When to Use
+- Creating new sales plays, launch content, or talk tracks.
+- Refreshing messaging for competitive shifts or product updates.
+- Enabling partners or success teams with consistent narratives.
+
+## Framework
+1. **Audience & Pain** – define persona, current pains, and desired state.
+2. **Value Pillars** – articulate 2-3 core benefits with supporting proof.
+3. **Proof & Stories** – attach metrics, customer quotes, ROI snippets, demos.
+4. **Objection Handling** – map common objections to concise responses.
+5. **CTA & Next Step** – specify recommended actions (demo, workshop, business case).
+
+## Templates
+- Message house worksheet (persona, pain, value, proof, CTA).
+- Objection/response matrix.
+- Story library index referencing assets.
+
+## Tips
+- Tailor variations per segment/industry but keep pillars consistent.
+- Partner with product marketing for latest proof points.
+- Revisit after every major launch or pricing change.
+
+---

skills/reinforcement-loop/SKILL.md

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+---
+name: reinforcement-loop
+description: Use to plan post-training reinforcement cadences, certifications, and
+  impact tracking.
+---
+
+# Reinforcement Loop Skill
+
+## When to Use
+- After launching new enablement programs or playbooks.
+- When adoption metrics lag or managers request refreshers.
+- During quarterly readiness reviews.
+
+## Framework
+1. **Signal Review** – inspect engagement, certification, and performance metrics.
+2. **Cohort Targeting** – segment audiences (role, region, tenure) and prioritize interventions.
+3. **Reinforcement Design** – choose modalities (LMS modules, office hours, peer coaching, quizzes).
+4. **Operationalize** – schedule sessions, assign facilitators, automate reminders, and log attendance.
+5. **Measure & Iterate** – evaluate impact on KPIs, gather feedback, and update future waves.
+
+## Templates
+- Reinforcement calendar template.
+- Quiz/assessment blueprint.
+- Coaching follow-up tracker.
+
+## Tips
+- Keep touchpoints short and frequent for better retention.
+- Tie reinforcement to actual pipeline opportunities to improve relevance.
+- Share success stories to keep motivation high.
+
+---