gh-gtmagents-gtm-agents-plugins-sales-enablement/commands/launch-program.md

name, description, usage

name	description	usage
launch-program	Builds a launch plan for rolling out new enablement initiatives, including communications, training, and certification steps.	/sales-enablement:launch-program --program "Competitive Refresh" --audience "AEs,SEs" --start 2025-12-01 --format blended

Command: launch-program

Inputs

• program – name of the enablement initiative.
• audience – comma-separated roles/segments.
• start – desired launch date.
• format – live | async | blended.
• deliverables – optional list of assets (deck, LMS module, certification).
• owners – optional list of facilitators/SMEs.

Workflow

1. Program Brief – outline objectives, personas, success metrics, and prerequisites.
2. Timeline & Milestones – create workback plan (asset creation, pilot, launch, reinforcement).
3. Comms Plan – draft announcements, reminders, and stakeholder updates.
4. Training Logistics – schedule sessions, facilitators, registration, and LMS assignments.
5. Certification & Measurement – define assessment approach, score thresholds, and reporting cadence.

Outputs

• Launch plan with timeline, milestones, and owners.
• Communication package (email/slack copy, LMS announcements).
• Certification + measurement checklist.

Agent/Skill Invocations

• enablement-strategist – aligns objectives and success metrics.
• content-architect – manages asset readiness.
• field-coach – handles training/coaching logistics.
• reinforcement-loop skill – ensures follow-up checkpoints.
• program-operations skill – coordinates registration + tooling.

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