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---
name: audit-content
description: Reviews enablement asset inventory for freshness, adoption, and gaps, delivering prioritized actions.
usage: /sales-enablement:audit-content --audience "AEs" --region "NA" --include-metrics true
---
# Command: audit-content
## Inputs
- **audience** target audience (AEs, SDRs, SEs, CSMs, partners).
- **region** optional geographic focus.
- **include-metrics** true/false to add adoption + performance metrics.
- **age-threshold** months since last update to flag assets.
- **topics** optional themes (competitive, product, discovery, vertical).
## Workflow
1. **Inventory Pull** scan enablement CMS/LMS metadata (asset type, owner, last update, usage).
2. **Adoption & Impact** analyze usage metrics and performance correlation.
3. **Gap Analysis** compare assets vs enablement roadmap + field requests.
4. **Recommendations** prioritize refreshes, net-new content, and retirements.
5. **Action Plan** assign owners, timelines, and metrics for each recommendation.
## Outputs
- Content inventory report with freshness + usage metrics.
- Gap & action list with priority, owner, and due date.
- Dashboard snapshot summarizing adoption + impact if metrics included.
## Agent/Skill Invocations
- `content-architect` owns metadata + action plan.
- `enablement-strategist` aligns gaps with GTM goals.
- `field-coach` provides frontline feedback and reinforcement needs.
- `content-governance` skill enforces standards + lifecycle rules.
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---
name: build-playbook
description: Produces a complete sales playbook with messaging, assets, and success metrics for a given motion.
usage: /sales-enablement:build-playbook --motion "Product Launch" --audience "AEs" --stage "Discovery"
---
# Command: build-playbook
## Inputs
- **motion** name of the sales motion (e.g., "Product Launch", "Competitive Takeout").
- **audience** target role(s) (AEs, SDRs, CSMs, partners).
- **stage** funnel stage focus (prospect, discovery, demo, negotiation, expansion).
- **assets** optional list of required asset types (deck, talk-track, ROI tool, email sequence).
- **metrics** optional KPIs to emphasize.
## Workflow
1. **Brief Assembly** collect motion context, target persona, differentiators, and proof points.
2. **Messaging Framework** craft value prop, key questions, objection handling, and success stories.
3. **Asset Production** outline decks, scripts, templates, and enablement worksheets.
4. **Activation Plan** define rollout channel (LMS, live workshop), owners, and timeline.
5. **Measurement** propose KPIs, instrumentation, and review cadence.
## Outputs
- Playbook overview (motion, objectives, persona, key messages).
- Asset checklist with links/placeholders for content-architect to populate.
- Enablement rollout + measurement plan.
## Agent/Skill Invocations
- `enablement-strategist` sets objectives + measurement.
- `content-architect` manages asset templates + metadata.
- `field-coach` adds reinforcement + certification plan.
- `messaging-framework` skill provides storytelling structure.
- `battlecard-system` skill ensures competitive insights are embedded.
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---
name: launch-program
description: Builds a launch plan for rolling out new enablement initiatives, including communications, training, and certification steps.
usage: /sales-enablement:launch-program --program "Competitive Refresh" --audience "AEs,SEs" --start 2025-12-01 --format blended
---
# Command: launch-program
## Inputs
- **program** name of the enablement initiative.
- **audience** comma-separated roles/segments.
- **start** desired launch date.
- **format** live | async | blended.
- **deliverables** optional list of assets (deck, LMS module, certification).
- **owners** optional list of facilitators/SMEs.
## Workflow
1. **Program Brief** outline objectives, personas, success metrics, and prerequisites.
2. **Timeline & Milestones** create workback plan (asset creation, pilot, launch, reinforcement).
3. **Comms Plan** draft announcements, reminders, and stakeholder updates.
4. **Training Logistics** schedule sessions, facilitators, registration, and LMS assignments.
5. **Certification & Measurement** define assessment approach, score thresholds, and reporting cadence.
## Outputs
- Launch plan with timeline, milestones, and owners.
- Communication package (email/slack copy, LMS announcements).
- Certification + measurement checklist.
## Agent/Skill Invocations
- `enablement-strategist` aligns objectives and success metrics.
- `content-architect` manages asset readiness.
- `field-coach` handles training/coaching logistics.
- `reinforcement-loop` skill ensures follow-up checkpoints.
- `program-operations` skill coordinates registration + tooling.
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---
name: reinforce-program
description: Drives post-launch reinforcement, certifications, and performance measurement for enablement initiatives.
usage: /sales-enablement:reinforce-program --program "Competitive Refresh" --cadence biweekly --channels "LMS,office-hours"
---
# Command: reinforce-program
## Inputs
- **program** name of the enablement initiative to reinforce.
- **cadence** reinforcement frequency (weekly, biweekly, monthly).
- **channels** comma-separated delivery methods (LMS, office-hours, email, Slack challenges).
- **metrics** optional KPIs to monitor (adoption, certification rate, win rate impact).
- **cohorts** optional target cohorts (new hires, enterprise, partners).
## Workflow
1. **Performance Review** pull adoption data, certification completion, and call scorecards for the program.
2. **Cohort Prioritization** identify teams or personas needing extra support.
3. **Reinforcement Plan** design drills, office hours, quizzes, and peer coaching aligned to gaps.
4. **Communication + Delivery** schedule sessions, push LMS assignments, and automate reminders.
5. **Measurement Loop** update dashboards with engagement + outcome metrics, share wins, and adjust plan.
## Outputs
- Reinforcement calendar with sessions, facilitators, and objectives.
- Communication kit (email/slack copy, LMS notifications).
- Impact dashboard summary showing adoption and performance metrics.
## Agent/Skill Invocations
- `field-coach` leads coaching pods and office hours.
- `enablement-strategist` monitors KPI impact + alignment.
- `content-architect` keeps assets current for reenforcement.
- `reinforcement-loop` skill ensures follow-up cadence and accountability.
- `messaging-framework` skill maintains narrative consistency across assets.
---