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commands/audit-content.md
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commands/audit-content.md
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---
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name: audit-content
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description: Reviews enablement asset inventory for freshness, adoption, and gaps, delivering prioritized actions.
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usage: /sales-enablement:audit-content --audience "AEs" --region "NA" --include-metrics true
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---
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# Command: audit-content
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## Inputs
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- **audience** – target audience (AEs, SDRs, SEs, CSMs, partners).
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- **region** – optional geographic focus.
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- **include-metrics** – true/false to add adoption + performance metrics.
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- **age-threshold** – months since last update to flag assets.
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- **topics** – optional themes (competitive, product, discovery, vertical).
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## Workflow
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1. **Inventory Pull** – scan enablement CMS/LMS metadata (asset type, owner, last update, usage).
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2. **Adoption & Impact** – analyze usage metrics and performance correlation.
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3. **Gap Analysis** – compare assets vs enablement roadmap + field requests.
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4. **Recommendations** – prioritize refreshes, net-new content, and retirements.
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5. **Action Plan** – assign owners, timelines, and metrics for each recommendation.
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## Outputs
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- Content inventory report with freshness + usage metrics.
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- Gap & action list with priority, owner, and due date.
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- Dashboard snapshot summarizing adoption + impact if metrics included.
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## Agent/Skill Invocations
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- `content-architect` – owns metadata + action plan.
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- `enablement-strategist` – aligns gaps with GTM goals.
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- `field-coach` – provides frontline feedback and reinforcement needs.
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- `content-governance` skill – enforces standards + lifecycle rules.
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---
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commands/build-playbook.md
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commands/build-playbook.md
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---
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name: build-playbook
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description: Produces a complete sales playbook with messaging, assets, and success metrics for a given motion.
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usage: /sales-enablement:build-playbook --motion "Product Launch" --audience "AEs" --stage "Discovery"
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---
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# Command: build-playbook
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## Inputs
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- **motion** – name of the sales motion (e.g., "Product Launch", "Competitive Takeout").
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- **audience** – target role(s) (AEs, SDRs, CSMs, partners).
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- **stage** – funnel stage focus (prospect, discovery, demo, negotiation, expansion).
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- **assets** – optional list of required asset types (deck, talk-track, ROI tool, email sequence).
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- **metrics** – optional KPIs to emphasize.
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## Workflow
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1. **Brief Assembly** – collect motion context, target persona, differentiators, and proof points.
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2. **Messaging Framework** – craft value prop, key questions, objection handling, and success stories.
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3. **Asset Production** – outline decks, scripts, templates, and enablement worksheets.
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4. **Activation Plan** – define rollout channel (LMS, live workshop), owners, and timeline.
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5. **Measurement** – propose KPIs, instrumentation, and review cadence.
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## Outputs
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- Playbook overview (motion, objectives, persona, key messages).
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- Asset checklist with links/placeholders for content-architect to populate.
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- Enablement rollout + measurement plan.
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## Agent/Skill Invocations
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- `enablement-strategist` – sets objectives + measurement.
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- `content-architect` – manages asset templates + metadata.
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- `field-coach` – adds reinforcement + certification plan.
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- `messaging-framework` skill – provides storytelling structure.
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- `battlecard-system` skill – ensures competitive insights are embedded.
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---
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commands/launch-program.md
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commands/launch-program.md
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---
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name: launch-program
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description: Builds a launch plan for rolling out new enablement initiatives, including communications, training, and certification steps.
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usage: /sales-enablement:launch-program --program "Competitive Refresh" --audience "AEs,SEs" --start 2025-12-01 --format blended
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---
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# Command: launch-program
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## Inputs
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- **program** – name of the enablement initiative.
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- **audience** – comma-separated roles/segments.
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- **start** – desired launch date.
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- **format** – live | async | blended.
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- **deliverables** – optional list of assets (deck, LMS module, certification).
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- **owners** – optional list of facilitators/SMEs.
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## Workflow
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1. **Program Brief** – outline objectives, personas, success metrics, and prerequisites.
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2. **Timeline & Milestones** – create workback plan (asset creation, pilot, launch, reinforcement).
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3. **Comms Plan** – draft announcements, reminders, and stakeholder updates.
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4. **Training Logistics** – schedule sessions, facilitators, registration, and LMS assignments.
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5. **Certification & Measurement** – define assessment approach, score thresholds, and reporting cadence.
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## Outputs
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- Launch plan with timeline, milestones, and owners.
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- Communication package (email/slack copy, LMS announcements).
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- Certification + measurement checklist.
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## Agent/Skill Invocations
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- `enablement-strategist` – aligns objectives and success metrics.
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- `content-architect` – manages asset readiness.
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- `field-coach` – handles training/coaching logistics.
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- `reinforcement-loop` skill – ensures follow-up checkpoints.
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- `program-operations` skill – coordinates registration + tooling.
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---
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commands/reinforce-program.md
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commands/reinforce-program.md
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---
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name: reinforce-program
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description: Drives post-launch reinforcement, certifications, and performance measurement for enablement initiatives.
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usage: /sales-enablement:reinforce-program --program "Competitive Refresh" --cadence biweekly --channels "LMS,office-hours"
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---
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# Command: reinforce-program
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## Inputs
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- **program** – name of the enablement initiative to reinforce.
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- **cadence** – reinforcement frequency (weekly, biweekly, monthly).
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- **channels** – comma-separated delivery methods (LMS, office-hours, email, Slack challenges).
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- **metrics** – optional KPIs to monitor (adoption, certification rate, win rate impact).
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- **cohorts** – optional target cohorts (new hires, enterprise, partners).
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## Workflow
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1. **Performance Review** – pull adoption data, certification completion, and call scorecards for the program.
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2. **Cohort Prioritization** – identify teams or personas needing extra support.
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3. **Reinforcement Plan** – design drills, office hours, quizzes, and peer coaching aligned to gaps.
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4. **Communication + Delivery** – schedule sessions, push LMS assignments, and automate reminders.
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5. **Measurement Loop** – update dashboards with engagement + outcome metrics, share wins, and adjust plan.
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## Outputs
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- Reinforcement calendar with sessions, facilitators, and objectives.
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- Communication kit (email/slack copy, LMS notifications).
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- Impact dashboard summary showing adoption and performance metrics.
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## Agent/Skill Invocations
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- `field-coach` – leads coaching pods and office hours.
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- `enablement-strategist` – monitors KPI impact + alignment.
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- `content-architect` – keeps assets current for reenforcement.
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- `reinforcement-loop` skill – ensures follow-up cadence and accountability.
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- `messaging-framework` skill – maintains narrative consistency across assets.
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---
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