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skills/elasticity-lab/SKILL.md

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+---
+name: elasticity-lab
+description: Use to run pricing elasticity experiments with consistent assumptions
+  and guardrails.
+---
+
+# Elasticity Lab Skill
+
+## When to Use
+- Modeling price increases/decreases across segments.
+- Evaluating new pricing metrics (consumption, seats, feature gates).
+- Stress testing monetization experiments before council reviews.
+
+## Framework
+1. **Data Inputs** – define baseline metrics (ASP, win rate, churn, attach rate) with data sources.
+2. **Elasticity Curves** – map expected response bands (conservative/moderate/aggressive).
+3. **Scenario Builder** – plug in price/metric changes and auto-calc ARR, margin, churn impact.
+4. **Risk Flags** – highlight cohorts sensitive to change (industry, tenure, product mix).
+5. **Experiment Plan** – propose pilot cohorts, measurement windows, and success criteria.
+
+## Templates
+- Elasticity workbook (inputs, assumptions, scenarios, summary).
+- Pilot plan checklist with KPI thresholds.
+- Risk matrix by cohort.
+
+## Tips
+- Keep historical data windows consistent to avoid noisy comparisons.
+- Document assumptions + version history for auditability.
+- Pair with `pricing-governance` to log council approvals.
+
+---

skills/enablement-kit/SKILL.md

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+---
+name: enablement-kit
+description: Use to plan rollout communications, trainings, and assets after pricing
+  changes.
+---
+
+# Pricing Enablement Kit Skill
+
+## When to Use
+- Launching new pricing/packaging or discount policies.
+- Briefing sales, CS, and partners on updates.
+- Collecting feedback during pilots.
+
+## Framework
+1. **Audience Map** – identify teams/regions that need updates and their delivery preferences.
+2. **Curriculum** – outline enablement sessions, talk tracks, objection handling, and certification steps.
+3. **Resource Bundle** – pricing sheets, calculator updates, FAQ, deal desk workflows.
+4. **Communication Plan** – announcements, reminders, and feedback channels.
+5. **Measurement** – track completion, comprehension quiz scores, and deal outcomes.
+
+## Templates
+- Enablement checklist + timeline.
+- FAQ + objection response doc.
+- Feedback form + survey template.
+
+## Tips
+- Stage pilot sessions before full rollout to capture questions.
+- Embed pricing calculators directly in enablement hub.
+- Pair with `pricing-governance` to log decisions and training status.
+
+---

skills/packaging-framework/SKILL.md

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+---
+name: packaging-framework
+description: Use to structure pricing/packaging proposals with clear fences and value
+  pillars.
+---
+
+# Packaging Framework Skill
+
+## When to Use
+- Designing or refreshing product editions, add-ons, or usage tiers.
+- Preparing pricing council proposals and sales enablement materials.
+- Evaluating competitor packages and differentiation opportunities.
+
+## Framework
+1. **Segmentation** – define target segments, personas, and value drivers.
+2. **Value Pillars** – map core benefits/features to each package tier.
+3. **Pricing Metric + Fences** – select metric (seats, usage, revenue) and thresholds per tier.
+4. **Add-ons & Exceptions** – document rules for add-ons, bundle eligibility, and discount limits.
+5. **Narrative & Proof** – craft messaging, RTBs, and ROI examples for each tier.
+
+## Templates
+- Packaging matrix (tier, features, limits, price metric, add-ons).
+- Competitive comparison sheet.
+- Sales enablement one-pager per tier.
+
+## Tips
+- Keep naming conventions simple and consistent with GTM messaging.
+- Include implementation/CS requirements for higher tiers to avoid surprises.
+- Pair with `value-messaging` to ensure positioning stays consistent across teams.
+
+---

skills/pricing-governance/SKILL.md

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+---
+name: pricing-governance
+description: Use to run pricing councils, track decisions, and enforce approval workflows.
+---
+
+# Pricing Governance Playbook Skill
+
+## When to Use
+- Facilitating pricing council meetings or steering committees.
+- Logging approvals, assumptions, and launch timing for pricing changes.
+- Auditing pricing experiments or discount policy adjustments.
+
+## Framework
+1. **Council Charter** – define members, meeting cadence, decision rights, and escalation paths.
+2. **Decision Log** – capture proposals, outcomes, rationales, and follow-up actions.
+3. **Approval Matrix** – map thresholds (discount %, price change scope) to required approvers.
+4. **Communication Hooks** – standardize templates for stakeholder updates and launch checklists.
+5. **Audit Trail** – store artifacts (models, decks, FAQs) and post-launch performance reviews.
+
+## Templates
+- Council agenda + minutes doc.
+- Decision log spreadsheet with filters.
+- Launch readiness checklist with owners/dates.
+
+## Tips
+- Keep logs centralized to reduce drift across regions.
+- Pair with `enablement-kit` to ensure decisions convert to frontline training.
+- Schedule retro sessions at 30/60/90 days post-launch to validate assumptions.
+
+---

skills/value-messaging/SKILL.md

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+---
+name: value-messaging
+description: Use to map pricing/packaging tiers to tailored value pillars, proof,
+  and objection handling.
+---
+
+# Value Messaging Matrix Skill
+
+## When to Use
+- Preparing sales/CS enablement for new pricing launches.
+- Crafting website/product copy that explains packaging differences.
+- Equipping deal desk with talk tracks for defending price/value.
+
+## Framework
+1. **Tier Overview** – summarize who each package is for and core outcomes.
+2. **Value Pillars** – list 3-4 benefits per tier with quantified proof.
+3. **Proof Layer** – attach customer stories, metrics, analyst quotes per pillar.
+4. **Objections & Responses** – map common pricing objections with rebuttals + trade-up logic.
+5. **Upgrade Path** – outline triggers for upsell/cross-sell conversations.
+
+## Templates
+- Tier one-pager (audience, benefits, proof, CTA).
+- Objection-response table.
+- Upsell trigger checklist.
+
+## Tips
+- Align language with brand/PMM messaging to avoid drift.
+- Include TCO comparisons vs status quo/competitors.
+- Pair with `packaging-framework` to keep messaging tied to fences.
+
+---