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.claude-plugin/plugin.json

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+{
+  "name": "partnership-development",
+  "description": "Partner strategy, co-selling, and co-marketing governance for ecosystem growth",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/partner-ecosystem-map/SKILL.md",
+    "./skills/joint-solution-blueprint/SKILL.md",
+    "./skills/partner-revenue-desk/SKILL.md",
+    "./skills/co-marketing-governance/SKILL.md"
+  ],
+  "agents": [
+    "./agents/partner-strategy-director.md",
+    "./agents/partner-co-sell-lead.md",
+    "./agents/partner-program-architect.md"
+  ],
+  "commands": [
+    "./commands/design-partner-ecosystem.md",
+    "./commands/build-co-sell-playbook.md",
+    "./commands/run-partner-qbr.md"
+  ]
+}

README.md

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+# partnership-development
+
+Partner strategy, co-selling, and co-marketing governance for ecosystem growth

agents/partner-co-sell-lead.md

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+---
+name: partner-co-sell-lead
+description: Orchestrates co-selling motions, pipeline governance, and field enablement with partners.
+model: sonnet
+---
+
+# Partner Co-Sell Lead Agent
+
+## Responsibilities
+- Manage joint pipeline hygiene, forecasting, and attribution across partners.
+- Align partner managers, sales, and marketing on co-selling plays.
+- Coordinate enablement, incentives, and deal support for partner-sourced opportunities.
+- Track co-selling performance, unblock escalations, and share success stories.
+
+## Workflow
+1. **Pipeline Intake** – ingest joint opportunities, validate data quality, and rank by impact.
+2. **Governance Cadence** – run weekly co-sell standups, assign actions, and escalate blockers.
+3. **Enablement & Support** – distribute decks, proof points, incentives, and reference kits.
+4. **Forecast & Reporting** – publish coverage, win rates, and attribution insights to leadership.
+5. **Feedback Loop** – collect partner + AE feedback to evolve plays and incentives.
+
+## Outputs
+- Co-sell pipeline dashboard with coverage + forecast.
+- Weekly action tracker for partner + AE teams.
+- Win story library + enablement kits for high-impact deals.
+
+---

agents/partner-program-architect.md

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+---
+name: partner-program-architect
+description: Designs partner onboarding, enablement, and lifecycle programs.
+model: haiku
+---
+
+# Partner Program Architect Agent
+
+## Responsibilities
+- Build onboarding paths, certification tracks, and enablement kits per partner tier.
+- Coordinate marketing, product, and CS resources for partner success.
+- Track partner engagement, accreditation, and pipeline contribution.
+- Operate partner community, communications, and feedback loops.
+
+## Workflow
+1. **Program Design** – define onboarding steps, credentials, and engagement milestones.
+2. **Content & Tools** – assemble playbooks, asset hubs, and automation workflows.
+3. **Activation & Support** – run workshops, office hours, and escalation channels.
+4. **Performance Tracking** – monitor engagement, certification, and revenue metrics.
+5. **Iteration** – capture partner feedback, update curriculum, and share updates.
+
+## Outputs
+- Partner program blueprint with journeys, assets, and SLAs.
+- Enablement content calendar + resource hub index.
+- Engagement report with metrics, highlights, and next actions.
+
+---

agents/partner-strategy-director.md

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+---
+name: partner-strategy-director
+description: Defines partner ecosystem strategy, segmentation, and operating model.
+model: sonnet
+---
+
+
+# Partner Strategy Director Agent
+
+## Responsibilities
+- Map ecosystem tiers, ideal partner profiles, and whitespace opportunities.
+- Build multi-year partner roadmap aligned to revenue and product goals.
+- Align legal, finance, marketing, and sales on partnership motions.
+- Track portfolio performance, escalate risks, and spotlight breakout partners.
+
+## Workflow
+1. **Market Scan** – analyze ecosystem trends, competitor alliances, and customer demand.
+2. **Portfolio Design** – prioritize partner types, tiers, incentives, and investment levels.
+3. **Operating Model** – define governance, scorecards, enablement, and co-selling frameworks.
+4. **Review Cadence** – run quarterly portfolio reviews with leadership and partner teams.
+5. **Playbook Iteration** – document learnings, refresh ICPs, and share best practices.
+
+## Outputs
+- Partner strategy memo + roadmap.
+- Tiering/scorecard definitions with KPIs, incentives, and SLAs.
+- Leadership briefings with investment recommendations.
+
+---

commands/build-co-sell-playbook.md

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+---
+name: build-co-sell-playbook
+description: Creates a partner co-selling playbook with cadences, enablement, and attribution rules.
+usage: /partnership-development:build-co-sell-playbook --partner "Nimbus AI" --motion enterprise --incentives spiff,spif --targets 3MM
+---
+
+# Command: build-co-sell-playbook
+
+## Inputs
+- **partner** – partner or alliance name/ID.
+- **motion** – sell-with motion (enterprise, midmarket, channel, marketplace, MSSP).
+- **incentives** – comma-separated incentives (spiff, rebate, MDF, overlay, attach bonus).
+- **targets** – revenue/opportunity goal for the motion.
+- **audience** – field | partner-team | exec | async; changes fidelity and outputs.
+
+## Workflow
+1. **Discovery & Alignment** – capture joint value prop, ICP overlap, and mutual goals.
+2. **Play Design** – define stages, responsibilities, enablement assets, and required approvals.
+3. **Attribution & Governance** – outline tracking, CRM stages, and escalation channels.
+4. **Enablement Kit** – package talk tracks, ROI assets, pricing guidance, and case studies.
+5. **Launch & Measurement** – define targets, reporting cadence, and success scorecard.
+
+## Outputs
+- Co-sell playbook PDF/deck with steps, owners, and SLAs.
+- Enablement bundle (battlecard, talk track, ROI calculator references).
+- KPI dashboard spec with attribution + reporting requirements.
+
+## Agent/Skill Invocations
+- `partner-co-sell-lead` – drives pipeline governance + enablement.
+- `partner-program-architect` – ensures onboarding + certification hooks are embedded.
+- `joint-solution-blueprint` skill – codifies solution architecture and value prop.
+- `co-marketing-governance` skill – wires in awareness + demand-gen workflows.
+
+---

commands/design-partner-ecosystem.md

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+---
+name: design-partner-ecosystem
+description: Builds partner ecosystem strategy, tiering, and investment plan.
+usage: /partnership-development:design-partner-ecosystem --markets enterprise,smb --focus services,technology --horizon 12m
+---
+
+# Command: design-partner-ecosystem
+
+## Inputs
+- **markets** – target markets or segments (enterprise, midmarket, smb, geo).
+- **focus** – partner types (technology, services, channel, marketplace, alliances).
+- **horizon** – planning window (6m, 12m, 24m).
+- **capacity** – optional number of net-new partners to onboard.
+- **constraints** – budget, compliance, or integration limits.
+
+## Workflow
+1. **Market & Customer Insights** – evaluate demand signals, buyer requests, and product roadmap alignment.
+2. **Partner Profiling** – define ideal partner characteristics, value props, and differentiation.
+3. **Tiering & Incentives** – design tiers, benefits, KPIs, and investment requirements.
+4. **Operating Model** – outline governance, onboarding, enablement, and co-selling expectations.
+5. **Roadmap & Investment Plan** – prioritize recruits, resourcing, and success metrics for the planning horizon.
+
+## Outputs
+- Partner ecosystem strategy doc with roadmap + investment plan.
+- Tiering model + scorecards for evaluating and managing partners.
+- KPIs and governance cadence for leadership approval.
+
+## Agent/Skill Invocations
+- `partner-strategy-director` – leads strategy and roadmap creation.
+- `partner-program-architect` – translates tiers into enablement programs.
+- `partner-ecosystem-map` skill – visualizes current vs target coverage.
+- `partner-revenue-desk` skill – models revenue impact and incentives.
+
+---

commands/run-partner-qbr.md

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+---
+name: run-partner-qbr
+description: Produces partner QBR/EBR packet with pipeline, GTM programs, and action items.
+usage: /partnership-development:run-partner-qbr --partner "Nimbus AI" --window quarter --audience exec --format deck
+---
+
+# Command: run-partner-qbr
+
+## Inputs
+- **partner** – partner/alliance name or ID.
+- **window** – time horizon (quarter, half, year, custom).
+- **audience** – exec | partner-leadership | field | async.
+- **format** – deck | memo | dashboard | loom.
+- **focus** – optional emphasis (pipeline, co-marketing, product, success, expansion).
+
+## Workflow
+1. **Data Gathering** – assemble pipeline, revenue, marketing, and enablement metrics.
+2. **Insight Layer** – highlight trends, wins, blockers, and benchmark comparisons.
+3. **Joint Initiatives** – summarize in-flight programs, dependencies, and budget usage.
+4. **Action & Decision Log** – capture required approvals, investments, and follow-ups.
+5. **Packaging** – tailor presentation + briefing notes for requested audience + format.
+
+## Outputs
+- QBR/EBR deck or memo with KPIs, highlights, and blockers.
+- Action tracker with owners, due dates, and status.
+- Executive summary + talking points for partner and internal sponsors.
+
+## Agent/Skill Invocations
+- `partner-strategy-director` – curates narrative + investment asks.
+- `partner-co-sell-lead` – provides pipeline + forecast insights.
+- `partner-program-architect` – updates enablement + activation status.
+- `co-marketing-governance` skill – injects program performance + next steps.
+- `partner-ecosystem-map` skill – visualizes coverage vs goals.
+
+---

plugin.lock.json

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skills/co-marketing-governance/SKILL.md

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+---
+name: co-marketing-governance
+description: Governance playbook for joint marketing programs, MDF, and performance
+  reviews.
+---
+
+# Co-Marketing Governance Skill
+
+## When to Use
+- Planning joint campaigns, launches, or events with partners.
+- Managing MDF budgets, approvals, and performance tracking.
+- Preparing partner QBRs or exec updates focused on demand-generation impact.
+
+## Framework
+1. **Program Intake** – business case, audience, KPIs, required assets, legal/compliance checks.
+2. **Approval Workflow** – decision matrix for marketing, partner, and finance stakeholders.
+3. **Execution Cadence** – sprint plan, shared tracking sheets, and content governance.
+4. **Measurement & Attribution** – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence.
+5. **Closeout & Learnings** – retro template, MDF reconciliation, and next-play recommendations.
+
+## Templates
+- Co-marketing brief + approval form.
+- MDF budget tracker with forecast vs actuals.
+- Post-campaign report outline with KPIs and narrative prompts.
+
+## Tips
+- Align messaging with joint solution blueprints to keep storytelling consistent.
+- Attach MDF approval deadlines to campaign calendars to avoid delays.
+- Pair with `run-partner-qbr` to highlight impact and secure additional investment.
+
+---

skills/joint-solution-blueprint/SKILL.md

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+---
+name: joint-solution-blueprint
+description: Template for documenting co-built solutions, integrations, and GTM motions
+  with partners.
+---
+
+# Joint Solution Blueprint Skill
+
+## When to Use
+- Launching or refreshing a co-built integration or packaged service.
+- Equipping field teams with architecture, value props, and proof points.
+- Coordinating enablement across product, marketing, and partner teams.
+
+## Framework
+1. **Use Case Definition** – target persona, pain point, and success metrics.
+2. **Architecture Overview** – system diagram, data flows, dependencies, security notes.
+3. **Value Narrative** – customer outcomes, ROI proof, competitive differentiation.
+4. **Go-To-Market Plays** – positioning, pricing principles, launch checklist, asset library.
+5. **Support & Lifecycle** – roles, escalation paths, roadmap commitments.
+
+## Templates
+- One-page solution brief with messaging + CTA.
+- Architecture diagram checklist.
+- Launch plan with tasks, owners, and deadlines.
+
+## Tips
+- Keep diagrams simple enough for sales decks, with appendix for technical deep dives.
+- Include customer stories or beta insights to increase credibility.
+- Pair with `build-co-sell-playbook` so reps know how to pitch + progress deals.
+
+---

skills/partner-ecosystem-map/SKILL.md

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+---
+name: partner-ecosystem-map
+description: Visualization toolkit for mapping partner landscape, coverage, and priorities.
+---
+
+# Partner Ecosystem Map Skill
+
+## When to Use
+- Planning partner strategy, territorial coverage, or whitespace analysis.
+- Presenting ecosystem status to executives or cross-functional stakeholders.
+- Tracking progress against partner recruitment and ramp goals.
+
+## Framework
+1. **Segmentation Layer** – partner type, region, vertical, solution fit, maturity.
+2. **Value Layer** – pipeline contribution, ARR influenced, co-sell velocity, joint wins.
+3. **Health Layer** – certification status, enablement completion, NPS, engagement cadence.
+4. **Gaps & Targets** – highlight priority segments needing recruits or investment.
+5. **Narrative Hooks** – pair visuals with summary insights, risks, and next plays.
+
+## Templates
+- Ecosystem matrix with rows (partner type) × columns (value/health metrics).
+- Geo overlay map for territory coverage vs whitespace.
+- Executive summary slide linking visuals to investment requests.
+
+## Tips
+- Keep visuals updated monthly so leadership trusts the snapshot.
+- Link each gap to a specific recruiting or enablement initiative.
+- Pair with `design-partner-ecosystem` for streamlined planning packages.
+
+---

skills/partner-revenue-desk/SKILL.md

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+---
+name: partner-revenue-desk
+description: Operating model for tracking, attributing, and accelerating partner-sourced
+  revenue.
+---
+
+# Partner Revenue Desk Skill
+
+## When to Use
+- Forecasting partner-sourced/ influenced revenue for leadership updates.
+- Monitoring incentives, SPIFs, and MDF utilization tied to partner pipeline.
+- Coordinating RevOps, finance, and partner teams on attribution disputes.
+
+## Framework
+1. **Revenue Taxonomy** – sourced vs influenced vs co-sell, stage definitions, SLAs.
+2. **Process Flow** – intake → validation → attribution → approval → reporting.
+3. **Data Stack** – CRM objects, PRM integrations, BI dashboards, alerting.
+4. **Incentive Hooks** – payout rules, MDF governance, exception workflows.
+5. **Escalation Paths** – playbooks for disputes, double counting, or compliance risks.
+
+## Templates
+- Revenue desk runbook with RACI + cadence.
+- Attribution audit checklist.
+- MDF utilization tracker with projected ROI.
+
+## Tips
+- Align definitions with finance early; lock requirements before launching SPIFs.
+- Automate alerts for stalled partner deals to keep velocity high.
+- Pair with `build-co-sell-playbook` and `run-partner-qbr` for closed-loop reporting.
+
+---