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gh-gtmagents-gtm-agents-plu…/commands/build-co-sell-playbook.md
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name, description, usage
name description usage
build-co-sell-playbook Creates a partner co-selling playbook with cadences, enablement, and attribution rules. /partnership-development:build-co-sell-playbook --partner "Nimbus AI" --motion enterprise --incentives spiff,spif --targets 3MM

Command: build-co-sell-playbook

Inputs

  • partner partner or alliance name/ID.
  • motion sell-with motion (enterprise, midmarket, channel, marketplace, MSSP).
  • incentives comma-separated incentives (spiff, rebate, MDF, overlay, attach bonus).
  • targets revenue/opportunity goal for the motion.
  • audience field | partner-team | exec | async; changes fidelity and outputs.

Workflow

  1. Discovery & Alignment capture joint value prop, ICP overlap, and mutual goals.
  2. Play Design define stages, responsibilities, enablement assets, and required approvals.
  3. Attribution & Governance outline tracking, CRM stages, and escalation channels.
  4. Enablement Kit package talk tracks, ROI assets, pricing guidance, and case studies.
  5. Launch & Measurement define targets, reporting cadence, and success scorecard.

Outputs

  • Co-sell playbook PDF/deck with steps, owners, and SLAs.
  • Enablement bundle (battlecard, talk track, ROI calculator references).
  • KPI dashboard spec with attribution + reporting requirements.

Agent/Skill Invocations

  • partner-co-sell-lead drives pipeline governance + enablement.
  • partner-program-architect ensures onboarding + certification hooks are embedded.
  • joint-solution-blueprint skill codifies solution architecture and value prop.
  • co-marketing-governance skill wires in awareness + demand-gen workflows.