35 lines
1.7 KiB
Markdown
35 lines
1.7 KiB
Markdown
---
|
||
name: build-co-sell-playbook
|
||
description: Creates a partner co-selling playbook with cadences, enablement, and attribution rules.
|
||
usage: /partnership-development:build-co-sell-playbook --partner "Nimbus AI" --motion enterprise --incentives spiff,spif --targets 3MM
|
||
---
|
||
|
||
# Command: build-co-sell-playbook
|
||
|
||
## Inputs
|
||
- **partner** – partner or alliance name/ID.
|
||
- **motion** – sell-with motion (enterprise, midmarket, channel, marketplace, MSSP).
|
||
- **incentives** – comma-separated incentives (spiff, rebate, MDF, overlay, attach bonus).
|
||
- **targets** – revenue/opportunity goal for the motion.
|
||
- **audience** – field | partner-team | exec | async; changes fidelity and outputs.
|
||
|
||
## Workflow
|
||
1. **Discovery & Alignment** – capture joint value prop, ICP overlap, and mutual goals.
|
||
2. **Play Design** – define stages, responsibilities, enablement assets, and required approvals.
|
||
3. **Attribution & Governance** – outline tracking, CRM stages, and escalation channels.
|
||
4. **Enablement Kit** – package talk tracks, ROI assets, pricing guidance, and case studies.
|
||
5. **Launch & Measurement** – define targets, reporting cadence, and success scorecard.
|
||
|
||
## Outputs
|
||
- Co-sell playbook PDF/deck with steps, owners, and SLAs.
|
||
- Enablement bundle (battlecard, talk track, ROI calculator references).
|
||
- KPI dashboard spec with attribution + reporting requirements.
|
||
|
||
## Agent/Skill Invocations
|
||
- `partner-co-sell-lead` – drives pipeline governance + enablement.
|
||
- `partner-program-architect` – ensures onboarding + certification hooks are embedded.
|
||
- `joint-solution-blueprint` skill – codifies solution architecture and value prop.
|
||
- `co-marketing-governance` skill – wires in awareness + demand-gen workflows.
|
||
|
||
---
|