---
name: build-co-sell-playbook
description: Creates a partner co-selling playbook with cadences, enablement, and attribution rules.
usage: /partnership-development:build-co-sell-playbook --partner "Nimbus AI" --motion enterprise --incentives spiff,spif --targets 3MM
---

# Command: build-co-sell-playbook

## Inputs
- **partner** – partner or alliance name/ID.
- **motion** – sell-with motion (enterprise, midmarket, channel, marketplace, MSSP).
- **incentives** – comma-separated incentives (spiff, rebate, MDF, overlay, attach bonus).
- **targets** – revenue/opportunity goal for the motion.
- **audience** – field | partner-team | exec | async; changes fidelity and outputs.

## Workflow
1. **Discovery & Alignment** – capture joint value prop, ICP overlap, and mutual goals.
2. **Play Design** – define stages, responsibilities, enablement assets, and required approvals.
3. **Attribution & Governance** – outline tracking, CRM stages, and escalation channels.
4. **Enablement Kit** – package talk tracks, ROI assets, pricing guidance, and case studies.
5. **Launch & Measurement** – define targets, reporting cadence, and success scorecard.

## Outputs
- Co-sell playbook PDF/deck with steps, owners, and SLAs.
- Enablement bundle (battlecard, talk track, ROI calculator references).
- KPI dashboard spec with attribution + reporting requirements.

## Agent/Skill Invocations
- `partner-co-sell-lead` – drives pipeline governance + enablement.
- `partner-program-architect` – ensures onboarding + certification hooks are embedded.
- `joint-solution-blueprint` skill – codifies solution architecture and value prop.
- `co-marketing-governance` skill – wires in awareness + demand-gen workflows.

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