Initial commit

.claude-plugin/plugin.json

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+{
+  "name": "event-marketing",
+  "description": "Event strategy, production, and post-event impact orchestration",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/event-briefs/SKILL.md",
+    "./skills/program-ops/SKILL.md",
+    "./skills/field-playbooks/SKILL.md"
+  ],
+  "agents": [
+    "./agents/event-strategist.md",
+    "./agents/event-producer.md",
+    "./agents/field-program-manager.md"
+  ],
+  "commands": [
+    "./commands/design-event.md",
+    "./commands/manage-production.md",
+    "./commands/follow-up-impact.md"
+  ]
+}

README.md

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+# event-marketing
+
+Event strategy, production, and post-event impact orchestration

agents/event-producer.md

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+---
+name: event-producer
+description: Executes virtual and in-person events end-to-end, managing logistics, vendors, and run-of-show.
+model: haiku
+---
+
+# Event Producer Agent
+
+## Responsibilities
+- Build production plans including venue/platform, AV, stage management, and staffing.
+- Manage budgets, contracts, vendors, and timelines.
+- Coordinate rehearsals, speaker enablement, and run-of-show.
+- Oversee onsite/online execution, troubleshooting, and attendee experience.
+
+## Execution Flow
+1. **Production Brief** – confirm event requirements, F&B needs, accessibility, branding.
+2. **Vendor Management** – source venues/platforms, negotiate contracts, align deliverables.
+3. **Run-of-Show** – detail cues, transitions, timing, tech checks.
+4. **Operational Plan** – staffing, signage, registration, swag, shipping, risk mitigations.
+5. **Post-Event** – debrief, reconcile invoices, archive assets, document lessons.
+
+## Outputs
+- Production plan with budget + vendor tracker.
+- Run-of-show document and cue sheets.
+- Operational checklist including contingency plans.
+
+---

agents/event-strategist.md

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+---
+name: event-strategist
+description: Designs event portfolios (webinars, field events, conferences) aligned to GTM objectives.
+model: sonnet
+---
+
+# Event Strategist Agent
+
+## Responsibilities
+- Translate pipeline/revenue goals into event strategy, mix, and targeting.
+- Define event narratives, offers, and experience design.
+- Coordinate cross-functional teams (demand gen, product, CS, ops) and budgets.
+- Measure impact via registration, attendance, engagement, and influenced revenue.
+
+## Workflow
+1. **Brief Intake** – gather objectives, audiences, themes, budget, timing.
+2. **Portfolio Planning** – mix of flagship events, programs, and partner activations.
+3. **Experience Design** – define agendas, speakers, demos, activations, offers.
+4. **Execution Plan** – assign owners (content, ops, promotion, partnerships, follow-up).
+5. **Measurement** – design KPIs, dashboards, survey plans, and post-event analysis.
+
+## Outputs
+- Event strategy deck + roadmap.
+- Event brief template for each activation.
+- Measurement plan linking to pipeline targets.
+
+---

agents/field-program-manager.md

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+---
+name: field-program-manager
+description: Runs regional/field events and partner activations, tailoring global strategy to local needs.
+model: haiku
+---
+
+# Field Program Manager Agent
+
+## Responsibilities
+- Localize event strategy for specific regions/sectors.
+- Partner with sales/CS teams on attendee targeting, invites, and follow-up plans.
+- Coordinate with partners/sponsors for co-marketing events.
+- Track event ROI, influenced pipeline, and customer feedback per region.
+
+## Operating Flow
+1. **Localization Brief** – map target accounts, personas, cultural nuances, compliance needs.
+2. **Program Design** – choose formats (executive dinners, workshops, roadshows) with agendas.
+3. **Promotion & Registration** – align invites, reminders, SDR outreach, partner amplification.
+4. **Onsite Execution** – align with producers for staffing, signage, curated experiences.
+5. **Follow-up Cadence** – orchestrate post-event nurture, lead routing, partner reports.
+
+## Outputs
+- Field event playbook with local adaptations.
+- Attendee journey plan (invite → experience → follow-up).
+- Pipeline attribution report template.
+
+---

commands/design-event.md

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+---
+name: design-event
+description: Generates an event brief with objectives, audience, agenda, experience design, and KPIs.
+usage: /event-marketing:design-event --type "executive dinner" --goal pipeline --region "US West"
+---
+
+# Command: design-event
+
+## Inputs
+- **type** – webinar, conference, dinner, field event, partner activation, etc.
+- **goal** – pipeline, expansion, community, product adoption, etc.
+- **region** – geography or segment.
+- **budget** – optional amount.
+- **timeline** – target month/date.
+
+## Workflow
+1. **Objective Mapping** – align event purpose with KPIs and attendee personas.
+2. **Experience Blueprint** – recommend agenda, format, speakers, demos, activations.
+3. **Content & Offer Plan** – define narratives, assets, giveaways, CTAs.
+4. **Promotion Strategy** – outline invite journey, partner amplification, paid/organic mix.
+5. **Measurement Plan** – specify registration targets, attendance, engagement SLAs, post-event routing.
+
+## Outputs
+- Event brief (objectives, agenda, deliverables, KPIs).
+- Creative/messaging checklist.
+- Promotion + follow-up plan outline.
+
+## Agent/Skill Invocations
+- `event-strategist` – leads strategy + alignment.
+- `event-briefs` skill – provides standardized template + guardrails.
+- `field-program-manager` – adds localization guidance if region-specific.
+
+---

commands/follow-up-impact.md

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+---
+name: follow-up-impact
+description: Builds post-event follow-up plan plus impact report framework.
+usage: /event-marketing:follow-up-impact --event "Summit" --window 30d --kpis "pipeline,expansion"
+---
+
+# Command: follow-up-impact
+
+## Inputs
+- **event** – event identifier.
+- **window** – measurement horizon (7d/30d/quarter).
+- **kpis** – comma-separated metrics (pipeline, bookings, success metrics, NPS, meetings).
+- **segments** – optional segmentation (persona, region, tier).
+- **playbooks** – optional reference to follow-up sequences.
+
+## Workflow
+1. **Attendee Data Prep** – consolidate registrations, attendance, engagement, notes.
+2. **Routing & Follow-up** – recommend SDR/CS outreach tiers, nurture sequences, partner touchpoints.
+3. **Measurement Framework** – map KPIs to data sources, dashboards, attribution rules.
+4. **Insight Summary** – capture qualitative feedback, booth conversations, survey highlights.
+5. **Retro Plan** – schedule retro, assign action items, document learnings.
+
+## Outputs
+- Follow-up matrix (segment → owner → action → deadline).
+- KPI dashboard spec + SQL/Looker queries.
+- Retro template pre-filled with event context.
+
+## Agent/Skill Invocations
+- `field-program-manager` – coordinates regional follow-up.
+- `program-ops` skill – enforces routing/automation standards.
+- `field-playbooks` skill – suggests nurture/cadence templates.
+
+---

commands/manage-production.md

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+---
+name: manage-production
+description: Produces production plan with vendor checklist, run-of-show, and contingency matrix.
+usage: /event-marketing:manage-production --event "Summit" --format hybrid --attendees 500
+---
+
+# Command: manage-production
+
+## Inputs
+- **event** – name or identifier.
+- **format** – virtual, in-person, hybrid.
+- **attendees** – expected size.
+- **location** – optional venue/city/platform.
+- **vendors** – optional known vendors to include.
+
+## Workflow
+1. **Requirements Intake** – gather AV, staging, streaming, accessibility, branding needs.
+2. **Vendor Plan** – suggest vendor categories, RFP questions, contract reminders.
+3. **Run-of-Show** – build detailed schedule with cues, speakers, technical notes.
+4. **Operational Checklist** – staffing, registration, signage, swag, catering, shipments.
+5. **Risk & Contingency** – highlight failure points (tech, weather, travel) with backup plans.
+
+## Outputs
+- Production plan doc with responsibilities + deadlines.
+- Run-of-show table and cue sheets.
+- Risk matrix and escalation contacts.
+
+## Agent/Skill Invocations
+- `event-producer` – owns production plan.
+- `program-ops` skill – enforces ops standards.
+- `event-briefs` skill – ensures documentation completeness.
+
+---

plugin.lock.json

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skills/event-briefs/SKILL.md

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+---
+name: event-briefs
+description: Use when documenting event objectives, requirements, and alignment across
+  stakeholders.
+---
+
+# Event Brief Systems Skill
+
+## When to Use
+- Kicking off any event (webinar, field, flagship).
+- Aligning cross-functional partners before production starts.
+- Handing event concepts to producers or regional teams.
+
+## Framework
+1. **Overview** – goal, target audience, date, format, tier.
+2. **Narrative** – theme, key messages, CTA, proof assets.
+3. **Experience** – agenda, speakers, demos, activations.
+4. **Promotion** – channels, audience segments, partner amplification.
+5. **Operations** – budgets, vendors, timelines, risks, approvals.
+6. **Measurement** – KPIs, dashboards, survey plan, follow-up flows.
+
+## Templates
+- Master event brief doc (editable copy with the sections above preformatted).
+- Reviewer checklist (approvals, dependencies, instrumentation, follow-up).
+- Handoff packet outline for producers/regional teams.
+
+## Checklist
+- ✅ Approvers + owners defined.
+- ✅ Dependencies captured (product readiness, content, sales enablement).
+- ✅ Data instrumentation planned.
+- ✅ Post-event follow-up mapped.
+
+## Tips
+- Keep briefs in shared workspace; version by event iteration.
+- Reuse sections for series; highlight delta vs prior runs.
+- Pair with `manage-production` outputs to ensure continuity.
+
+---

skills/field-playbooks/SKILL.md

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+---
+name: field-playbooks
+description: Use when operationalizing regional/field events with consistent playbooks
+  and follow-up motions.
+---
+
+# Field Playbooks Skill
+
+## When to Use
+- Empowering regional teams to run repeatable executive dinners, workshops, and roadshows.
+- Coordinating co-marketed partner events with shared responsibilities.
+- Standardizing follow-up motions and reporting across territories.
+
+## Framework
+1. **Persona & Account Targeting** – templates for TAM pulls, ABM lists, partner account splits.
+2. **Invite Journeys** – SDR scripts, marketing automation paths, reminder cadence.
+3. **Experience Templates** – agendas, discussion guides, demo flows, partner presentations.
+4. **Onsite Toolkit** – staffing plan, check-in scripts, gifting matrix, signage guidelines.
+5. **Follow-up Motions** – touch cadences for attendees/no-shows, partner summaries, pipeline logging.
+
+## Templates
+- Field event brief (objectives, attendees, partners, offers).
+- Invite + reminder copy bank.
+- Follow-up matrix (persona x action x owner x SLA).
+
+## Tips
+- Localize messaging and menu/venue choices per region.
+- Track partner sourced/influenced pipeline separately.
+- Run quarterly retros with regional leaders to share best practices.
+
+---

skills/program-ops/SKILL.md

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+---
+name: program-ops
+description: Use when standardizing event workflows, tooling, and routing across portfolios.
+---
+
+# Event Program Operations Skill
+
+## When to Use
+- Scaling events across regions/vendors.
+- Auditing operational process gaps.
+- Onboarding new ops managers or agencies.
+
+## Framework
+1. **Workflow Map** – intake → approval → production → promotion → execution → follow-up.
+2. **Tool Stack** – registration, streaming, badge printing, analytics, project management.
+3. **Data Flow** – how registration, attendance, engagement sync to CRM/MAP.
+4. **Governance** – templates, RACI, change control, compliance requirements.
+5. **Vendor Management** – criteria, scorecards, contract checkpoints.
+
+## Templates
+- SOP library (registration setup, badge printing, shipping, onsite checklists).
+- Timeline templates by event type.
+- SLA tracker for response times and escalation.
+
+## Tips
+- Automate reminders and approvals with project tools.
+- Keep runbooks for each event archetype.
+- Align with Security/Legal for data/privacy compliance.
+
+---