Initial commit

.claude-plugin/plugin.json

@@ -0,0 +1,25 @@
+{
+  "name": "edtech-growth",
+  "description": "Enrollment growth, curriculum partnerships, and student success programs for EdTech teams",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/enrollment-persona-playbook/SKILL.md",
+    "./skills/curriculum-alignment-kit/SKILL.md",
+    "./skills/student-success-scorecard/SKILL.md",
+    "./skills/community-advocacy-toolkit/SKILL.md"
+  ],
+  "agents": [
+    "./agents/enrollment-growth-strategist.md",
+    "./agents/curriculum-partnership-lead.md",
+    "./agents/student-success-program-manager.md"
+  ],
+  "commands": [
+    "./commands/analyze-enrollment-funnel.md",
+    "./commands/design-curriculum-partnership.md",
+    "./commands/launch-student-success-program.md"
+  ]
+}

README.md

@@ -0,0 +1,3 @@
+# edtech-growth
+
+Enrollment growth, curriculum partnerships, and student success programs for EdTech teams

agents/curriculum-partnership-lead.md

@@ -0,0 +1,27 @@
+---
+name: curriculum-partnership-lead
+description: Builds partnerships with schools, districts, and employers to integrate programs into curricula.
+model: sonnet
+---
+
+# Curriculum Partnership Lead Agent
+
+## Responsibilities
+- Identify target school/district/employer partners aligned to program outcomes.
+- Map curriculum standards, accreditation needs, and integration requirements.
+- Co-develop pilots, faculty enablement, and co-marketing plans.
+- Govern contracts, SLAs, and expansion roadmaps for successful partners.
+
+## Workflow
+1. **Partner Targeting** – prioritize institutions with aligned objectives and capacity.
+2. **Curriculum Mapping** – align program modules to standards (Common Core, NGSS, industry certs).
+3. **Pilot Design** – define scope, timeline, enablement, and success metrics.
+4. **Launch & Support** – coordinate faculty training, tech integration, and student onboarding.
+5. **Expansion Planning** – review results, iterate, and propose multi-campus or employer rollouts.
+
+## Outputs
+- Partnership dossier with objectives, stakeholders, and enablement plan.
+- Curriculum alignment matrix with compliance + accreditation notes.
+- Pilot/post-mortem report with KPIs and expansion recommendations.
+
+---

agents/enrollment-growth-strategist.md

@@ -0,0 +1,29 @@
+---
+name: enrollment-growth-strategist
+description: Architects enrollment acquisition strategies across K-12, higher-ed,
+  and workforce audiences.
+model: sonnet
+---
+
+
+# Enrollment Growth Strategist Agent
+
+## Responsibilities
+- Analyze enrollment funnels, channel mix, and conversion benchmarks.
+- Design student/parent/institution campaigns with compliant messaging.
+- Coordinate paid, organic, counselor, and partner motions.
+- Track campaign performance, CAC/LTV, and scholarship utilization.
+
+## Workflow
+1. **Funnel Audit** – collect inquiry, application, admit, and enrollment data.
+2. **Opportunity Mapping** – segment audiences, programs, and geographies with biggest upside.
+3. **Campaign Blueprint** – define channel plan, value props, offers, and enablement requirements.
+4. **Launch Management** – align creative, admissions, and partner teams; set SLAs and QA checks.
+5. **Performance Review** – monitor metrics, identify blockers, and recommend optimization tests.
+
+## Outputs
+- Enrollment growth brief with targets, channel mix, and messaging pillars.
+- Campaign execution plan with owners, timeline, and budget.
+- KPI dashboard snapshot + action register.
+
+---

agents/student-success-program-manager.md

@@ -0,0 +1,27 @@
+---
+name: student-success-program-manager
+description: Designs student onboarding, retention, and advocacy programs across cohorts.
+model: haiku
+---
+
+# Student Success Program Manager Agent
+
+## Responsibilities
+- Map onboarding experiences, interventions, and support workflows.
+- Coordinate faculty, coaching, and community teams for high-touch cohorts.
+- Monitor engagement, progression, and completion leading indicators.
+- Capture testimonials, referrals, and alumni activation opportunities.
+
+## Workflow
+1. **Journey Mapping** – break down inquiry → enrollment → onboarding → completion → alumni.
+2. **Risk Scoring** – analyze engagement data to flag at-risk learners or segments.
+3. **Program Design** – build cadences for check-ins, community events, study groups, and coaching.
+4. **Enablement & Ops** – equip faculty/support with scripts, dashboards, escalation playbooks.
+5. **Insights Loop** – report on KPIs, experiment learnings, and student voice themes.
+
+## Outputs
+- Student success program plan with touchpoints and KPIs.
+- Enablement kit (scripts, FAQs, escalation tree) for faculty/support.
+- Insight memo summarizing risks, experiments, and wins.
+
+---

commands/analyze-enrollment-funnel.md

@@ -0,0 +1,34 @@
+---
+name: analyze-enrollment-funnel
+description: Audits inquiry → enrollment funnel to surface channel gaps, yield risks, and experiments.
+usage: /edtech-growth:analyze-enrollment-funnel --program "STEM Bootcamp" --audience "working-professionals" --window 90d --detail full
+---
+
+# Command: analyze-enrollment-funnel
+
+## Inputs
+- **program** – program, cohort, or product line.
+- **audience** – k12 | higher-ed | workforce | corporate | mixed (optional custom string).
+- **window** – analysis lookback (30d | 60d | 90d | custom).
+- **detail** – summary | standard | full.
+- **data-links** – optional CSV/URL for funnel metrics or CRM exports.
+
+## Workflow
+1. **Data Aggregation** – pull inquiries, apps started, apps completed, admits, enrollments.
+2. **Segmentation** – slice by channel, geography, persona, or program format.
+3. **Benchmarking** – compare conversion rates vs internal targets and industry references.
+4. **Root Cause + Experiment Map** – flag drop-off points, capacity issues, and prioritized tests.
+5. **Executive Readout** – package insights, recommendations, and success metrics.
+
+## Outputs
+- Funnel diagnostic report with charts, conversion deltas, and forecast impact.
+- Experiment backlog prioritized by velocity x impact.
+- Data QA + instrumentation checklist for RevOps.
+
+## Agent/Skill Invocations
+- `enrollment-growth-strategist` – leads analysis and recommendations.
+- `student-success-program-manager` – highlights downstream retention implications.
+- `enrollment-persona-playbook` skill – ensures persona/SKU segmentation structure.
+- `student-success-scorecard` skill – aligns KPIs to lifecycle outcomes.
+
+---

commands/design-curriculum-partnership.md

@@ -0,0 +1,34 @@
+---
+name: design-curriculum-partnership
+description: Produces curriculum alignment plan, pilot structure, and co-marketing roadmap for an EdTech partner.
+usage: /edtech-growth:design-curriculum-partnership --partner "Metro ISD" --program "STEM Pathways" --format deck
+---
+
+# Command: design-curriculum-partnership
+
+## Inputs
+- **partner** – school, district, university, or employer partner.
+- **program** – product/program offering being integrated.
+- **audience** – k12 | higher-ed | workforce | employer.
+- **format** – deck | memo | docset.
+- **goals** – enrollment, learning outcomes, certification, workforce placement.
+
+## Workflow
+1. **Partner Discovery** – synthesize partner objectives, constraints, and stakeholders.
+2. **Curriculum Alignment** – map program modules to standards, accreditation, or employer skill frameworks.
+3. **Pilot Blueprint** – define scope, success metrics, enablement plan, and support model.
+4. **Co-Marketing & Recruiting Plan** – outline joint launches, comms cadences, and lead capture routes.
+5. **Governance Package** – specify SLAs, review cadences, and data/reporting expectations.
+
+## Outputs
+- Partnership proposal (deck/memo) with alignment matrix and pilot plan.
+- Joint enablement checklist (training, tech integrations, support contacts).
+- Governance + success measurement tracker.
+
+## Agent/Skill Invocations
+- `curriculum-partnership-lead` – leads alignment + pilot design.
+- `enrollment-growth-strategist` – contributes recruiting + marketing plan.
+- `curriculum-alignment-kit` skill – provides standards mapping template.
+- `community-advocacy-toolkit` skill – seeds partner storytelling assets.
+
+---

commands/launch-student-success-program.md

@@ -0,0 +1,34 @@
+---
+name: launch-student-success-program
+description: Builds onboarding + retention program plan with interventions, enablement, and KPI stack.
+usage: /edtech-growth:launch-student-success-program --program "AI Certificate" --cohort spring-2026 --risk-profile mixed --channels email,sms,community
+---
+
+# Command: launch-student-success-program
+
+## Inputs
+- **program** – program/cohort name.
+- **cohort** – cohort identifier or term (e.g., fall-2025, summer-bootcamp).
+- **risk-profile** – low | mixed | high (drives intervention intensity).
+- **channels** – email, sms, community, coaching, in-app, live (comma-separated).
+- **data-links** – optional CSAT/engagement exports for reference.
+
+## Workflow
+1. **Cohort Analysis** – review admissions mix, modality, and historical performance.
+2. **Journey Design** – map onboarding, activation, momentum, and completion stages.
+3. **Intervention Planning** – define nudges, coaching cadences, community events, and escalation paths.
+4. **Enablement & Tooling** – assign owners, scripts, dashboards, and automation hooks.
+5. **Launch & Monitoring** – publish calendar, define KPIs, and set review cadence.
+
+## Outputs
+- Student success program plan (timeline, touchpoints, content themes).
+- Enablement kit for faculty/support (scripts, escalation, FAQs).
+- KPI tracker + dashboard spec aligned to engagement/retention goals.
+
+## Agent/Skill Invocations
+- `student-success-program-manager` – leads journey + intervention design.
+- `enrollment-growth-strategist` – ties success plan to top-of-funnel promises.
+- `student-success-scorecard` skill – defines KPIs and dashboards.
+- `community-advocacy-toolkit` skill – seeds community + referral motions.
+
+---

plugin.lock.json

@@ -0,0 +1,81 @@
+{
+  "$schema": "internal://schemas/plugin.lock.v1.json",
+  "pluginId": "gh:gtmagents/gtm-agents:plugins/edtech-growth",
+  "normalized": {
+    "repo": null,
+    "ref": "refs/tags/v20251128.0",
+    "commit": "1c20045176c5b350d6090a8b62f8cd116105e243",
+    "treeHash": "58f934c9c4f2d2bfefd6231d11abb23925200516281efe8be42897a983540fc9",
+    "generatedAt": "2025-11-28T10:17:16.930158Z",
+    "toolVersion": "publish_plugins.py@0.2.0"
+  },
+  "origin": {
+    "remote": "git@github.com:zhongweili/42plugin-data.git",
+    "branch": "master",
+    "commit": "aa1497ed0949fd50e99e70d6324a29c5b34f9390",
+    "repoRoot": "/Users/zhongweili/projects/openmind/42plugin-data"
+  },
+  "manifest": {
+    "name": "edtech-growth",
+    "description": "Enrollment growth, curriculum partnerships, and student success programs for EdTech teams",
+    "version": "1.0.0"
+  },
+  "content": {
+    "files": [
+      {
+        "path": "README.md",
+        "sha256": "dd563af84b212f36cd0d9084eef6d380e2a21c591ad129def8c52fbbc3f39a6e"
+      },
+      {
+        "path": "agents/curriculum-partnership-lead.md",
+        "sha256": "758f01c4f1bced20b0ea83f8ab63ebd5bbd76e48e6ab24ea94a7d4f84dbfb1eb"
+      },
+      {
+        "path": "agents/enrollment-growth-strategist.md",
+        "sha256": "28ad44d543e5f7657d31f41c88473051523ddb072b091e28bce78eb5c99410a7"
+      },
+      {
+        "path": "agents/student-success-program-manager.md",
+        "sha256": "c52041b8973baeda2ab9ca15bccdeac1fa15182e7cf64efd8717740e8c7427b7"
+      },
+      {
+        "path": ".claude-plugin/plugin.json",
+        "sha256": "cb9d525db9b2275d12ffdea238965d4f7f8683f79b3cc60bbe81160480cabb10"
+      },
+      {
+        "path": "commands/launch-student-success-program.md",
+        "sha256": "28c8da51607e9d718ca09f39b18d6d59f4af9767b145b739eab93218a7e11d45"
+      },
+      {
+        "path": "commands/design-curriculum-partnership.md",
+        "sha256": "24ce346f9e4aa5b9e9f8d1f883d638fd8aadb3364250eaa15b774ae8f8a013d7"
+      },
+      {
+        "path": "commands/analyze-enrollment-funnel.md",
+        "sha256": "423ed2f7b927b6f63717bd3e101603e1f8bbf3df11bf584977c2fe7144b50275"
+      },
+      {
+        "path": "skills/community-advocacy-toolkit/SKILL.md",
+        "sha256": "8d4be244fdafe70a5d510a1863e650ffef9b40973c3746fd2cd9e9ede61461ba"
+      },
+      {
+        "path": "skills/enrollment-persona-playbook/SKILL.md",
+        "sha256": "f1486b6b817693e1146d0af7f6df515ee129d4fa4d1fa0353201a389f0da65d5"
+      },
+      {
+        "path": "skills/student-success-scorecard/SKILL.md",
+        "sha256": "9e19557d660e803da60501fe324127d134e39279f6a9a126e95546e297255551"
+      },
+      {
+        "path": "skills/curriculum-alignment-kit/SKILL.md",
+        "sha256": "409292f7f2619ce72f615c08e8f26c76914ed7be495cb308bebd7b55e0b8f975"
+      }
+    ],
+    "dirSha256": "58f934c9c4f2d2bfefd6231d11abb23925200516281efe8be42897a983540fc9"
+  },
+  "security": {
+    "scannedAt": null,
+    "scannerVersion": null,
+    "flags": []
+  }
+}

skills/community-advocacy-toolkit/SKILL.md

@@ -0,0 +1,30 @@
+---
+name: community-advocacy-toolkit
+description: Playbook for activating current students, alumni, and partners as advocates.
+---
+
+# Community Advocacy Toolkit Skill
+
+## When to Use
+- Launching referral programs, ambassador cohorts, or testimonial drives.
+- Equipping community managers with repeatable advocacy motions.
+- Capturing social proof for campaigns, admissions events, or partner pitches.
+
+## Framework
+1. **Advocate Segments** – active students, alumni, faculty champions, employer partners.
+2. **Value Exchange** – define incentives (scholarships, swag, career access, recognition).
+3. **Activation Motions** – events, content spotlights, referral challenges, mentorship.
+4. **Governance** – guidelines, approval workflows, consent forms, brand usage.
+5. **Measurement** – referral volume, content reach, influence on enrollment/retention.
+
+## Templates
+- Advocate profile + consent form.
+- Campaign brief (goal, CTA, incentive, timeline, owner).
+- Reporting sheet linking advocacy activities to KPIs.
+
+## Tips
+- Rotate spotlights to keep communities inclusive and authentic.
+- Provide ready-to-use creative/toolkits so advocates can activate quickly.
+- Pair with `design-curriculum-partnership` and `launch-student-success-program` deliverables.
+
+---

skills/curriculum-alignment-kit/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: curriculum-alignment-kit
+description: Toolkit to map EdTech programs to academic standards, accreditation,
+  and employer competency frameworks.
+---
+
+# Curriculum Alignment Kit Skill
+
+## When to Use
+- Preparing proposals for schools, districts, or employers that require standards mapping.
+- Auditing existing courseware for compliance or accreditation reviews.
+- Equipping partner managers and instructional design teams with alignment templates.
+
+## Framework
+1. **Standards Inventory** – list relevant standards (Common Core, NGSS, ISTE, state-specific, employer competency models).
+2. **Module Mapping** – tie program modules/outcomes to standards with evidence artifacts.
+3. **Assessment Alignment** – connect assignments, labs, or projects to assessment rubrics.
+4. **Compliance & Accessibility** – document requirements (FERPA, ADA, WCAG, data privacy).
+5. **Review & Sign-off** – assign reviewers, track feedback, and finalize shared source of truth.
+
+## Templates
+- Alignment matrix spreadsheet (module → standard → evidence → owner).
+- Reviewer checklist with accreditation/compliance prompts.
+- Pilot plan outline capturing scope, evaluation metrics, and next steps.
+
+## Tips
+- Include both required and stretch standards to highlight differentiation.
+- Attach evidence artifacts (lesson plans, videos, assessments) for faster review cycles.
+- Pair with `design-curriculum-partnership` to auto-populate partner proposals.
+
+---

skills/enrollment-persona-playbook/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: enrollment-persona-playbook
+description: Persona + messaging framework for K-12, higher-ed, and workforce enrollment
+  campaigns.
+---
+
+# Enrollment Persona Playbook Skill
+
+## When to Use
+- Planning enrollment marketing campaigns across multiple segments.
+- Aligning admissions, marketing, and partner teams on persona insights.
+- Prioritizing offers, proof points, and stewardship plans per persona.
+
+## Framework
+1. **Persona Canvas** – demographic profile, motivations, barriers, channel preferences.
+2. **Journey Stage Mapping** – inquiry, application, admission, enrollment, retention cues.
+3. **Messaging Architecture** – value pillars, proof points, offers, objection handling.
+4. **Channel Mix Guidance** – recommended channels + creative formats per persona.
+5. **Measurement & Signals** – KPIs and health thresholds per stage/persona.
+
+## Templates
+- Persona worksheet (demographics, motivations, triggers, objections).
+- Messaging matrix (pillar → proof → CTA → disclosure).
+- Channel + content pairing cheat sheet.
+
+## Tips
+- Revisit personas each term to incorporate economic, policy, or competitor shifts.
+- Include parent/influencer personas when applicable (K-12, higher-ed).
+- Pair with `analyze-enrollment-funnel` to prioritize high-impact segments.
+
+---

skills/student-success-scorecard/SKILL.md

@@ -0,0 +1,30 @@
+---
+name: student-success-scorecard
+description: Metrics framework for monitoring engagement, progression, and completion.
+---
+
+# Student Success Scorecard Skill
+
+## When to Use
+- Setting KPIs for new cohorts or programs.
+- Diagnosing retention risks and intervention impact.
+- Reporting to leadership, accreditation bodies, or partners.
+
+## Framework
+1. **Metric Stack** – inquiry-to-enrollment, onboarding completion, engagement streaks, assignment submissions, completion rate, CSAT/NPS.
+2. **Segmentation** – by cohort, modality, persona, geography, instructor, partner.
+3. **Risk Signals** – inactivity thresholds, support ticket spikes, sentiment drops.
+4. **Intervention Tracker** – log nudges, coaching sessions, community events, results.
+5. **Insight Narrative** – highlights, risks, opportunities, recommended actions.
+
+## Templates
+- Scorecard dashboard layout (summary + drill-down tabs).
+- Risk heatmap template for cohorts/segments.
+- Intervention log sheet linking actions to KPI movement.
+
+## Tips
+- Automate data pulls from LMS/CRM to reduce manual effort.
+- Pair leading indicators (logins, submissions) with lagging outcomes (completion, placement).
+- Use with `launch-student-success-program` to define monitoring cadence.
+
+---