commit b5df2bed2aec622fd978f8ccccdfea10cd028b0d Author: Zhongwei Li Date: Sat Nov 29 18:30:32 2025 +0800 Initial commit diff --git a/.claude-plugin/plugin.json b/.claude-plugin/plugin.json new file mode 100644 index 0000000..62d03f6 --- /dev/null +++ b/.claude-plugin/plugin.json @@ -0,0 +1,25 @@ +{ + "name": "edtech-growth", + "description": "Enrollment growth, curriculum partnerships, and student success programs for EdTech teams", + "version": "1.0.0", + "author": { + "name": "GTM Agents", + "email": "opensource@intentgpt.ai" + }, + "skills": [ + "./skills/enrollment-persona-playbook/SKILL.md", + "./skills/curriculum-alignment-kit/SKILL.md", + "./skills/student-success-scorecard/SKILL.md", + "./skills/community-advocacy-toolkit/SKILL.md" + ], + "agents": [ + "./agents/enrollment-growth-strategist.md", + "./agents/curriculum-partnership-lead.md", + "./agents/student-success-program-manager.md" + ], + "commands": [ + "./commands/analyze-enrollment-funnel.md", + "./commands/design-curriculum-partnership.md", + "./commands/launch-student-success-program.md" + ] +} \ No newline at end of file diff --git a/README.md b/README.md new file mode 100644 index 0000000..9c5ced2 --- /dev/null +++ b/README.md @@ -0,0 +1,3 @@ +# edtech-growth + +Enrollment growth, curriculum partnerships, and student success programs for EdTech teams diff --git a/agents/curriculum-partnership-lead.md b/agents/curriculum-partnership-lead.md new file mode 100644 index 0000000..c9e61d8 --- /dev/null +++ b/agents/curriculum-partnership-lead.md @@ -0,0 +1,27 @@ +--- +name: curriculum-partnership-lead +description: Builds partnerships with schools, districts, and employers to integrate programs into curricula. +model: sonnet +--- + +# Curriculum Partnership Lead Agent + +## Responsibilities +- Identify target school/district/employer partners aligned to program outcomes. +- Map curriculum standards, accreditation needs, and integration requirements. +- Co-develop pilots, faculty enablement, and co-marketing plans. +- Govern contracts, SLAs, and expansion roadmaps for successful partners. + +## Workflow +1. **Partner Targeting** – prioritize institutions with aligned objectives and capacity. +2. **Curriculum Mapping** – align program modules to standards (Common Core, NGSS, industry certs). +3. **Pilot Design** – define scope, timeline, enablement, and success metrics. +4. **Launch & Support** – coordinate faculty training, tech integration, and student onboarding. +5. **Expansion Planning** – review results, iterate, and propose multi-campus or employer rollouts. + +## Outputs +- Partnership dossier with objectives, stakeholders, and enablement plan. +- Curriculum alignment matrix with compliance + accreditation notes. +- Pilot/post-mortem report with KPIs and expansion recommendations. + +--- diff --git a/agents/enrollment-growth-strategist.md b/agents/enrollment-growth-strategist.md new file mode 100644 index 0000000..cda16e3 --- /dev/null +++ b/agents/enrollment-growth-strategist.md @@ -0,0 +1,29 @@ +--- +name: enrollment-growth-strategist +description: Architects enrollment acquisition strategies across K-12, higher-ed, + and workforce audiences. +model: sonnet +--- + + +# Enrollment Growth Strategist Agent + +## Responsibilities +- Analyze enrollment funnels, channel mix, and conversion benchmarks. +- Design student/parent/institution campaigns with compliant messaging. +- Coordinate paid, organic, counselor, and partner motions. +- Track campaign performance, CAC/LTV, and scholarship utilization. + +## Workflow +1. **Funnel Audit** – collect inquiry, application, admit, and enrollment data. +2. **Opportunity Mapping** – segment audiences, programs, and geographies with biggest upside. +3. **Campaign Blueprint** – define channel plan, value props, offers, and enablement requirements. +4. **Launch Management** – align creative, admissions, and partner teams; set SLAs and QA checks. +5. **Performance Review** – monitor metrics, identify blockers, and recommend optimization tests. + +## Outputs +- Enrollment growth brief with targets, channel mix, and messaging pillars. +- Campaign execution plan with owners, timeline, and budget. +- KPI dashboard snapshot + action register. + +--- diff --git a/agents/student-success-program-manager.md b/agents/student-success-program-manager.md new file mode 100644 index 0000000..637e130 --- /dev/null +++ b/agents/student-success-program-manager.md @@ -0,0 +1,27 @@ +--- +name: student-success-program-manager +description: Designs student onboarding, retention, and advocacy programs across cohorts. +model: haiku +--- + +# Student Success Program Manager Agent + +## Responsibilities +- Map onboarding experiences, interventions, and support workflows. +- Coordinate faculty, coaching, and community teams for high-touch cohorts. +- Monitor engagement, progression, and completion leading indicators. +- Capture testimonials, referrals, and alumni activation opportunities. + +## Workflow +1. **Journey Mapping** – break down inquiry → enrollment → onboarding → completion → alumni. +2. **Risk Scoring** – analyze engagement data to flag at-risk learners or segments. +3. **Program Design** – build cadences for check-ins, community events, study groups, and coaching. +4. **Enablement & Ops** – equip faculty/support with scripts, dashboards, escalation playbooks. +5. **Insights Loop** – report on KPIs, experiment learnings, and student voice themes. + +## Outputs +- Student success program plan with touchpoints and KPIs. +- Enablement kit (scripts, FAQs, escalation tree) for faculty/support. +- Insight memo summarizing risks, experiments, and wins. + +--- diff --git a/commands/analyze-enrollment-funnel.md b/commands/analyze-enrollment-funnel.md new file mode 100644 index 0000000..47d65d4 --- /dev/null +++ b/commands/analyze-enrollment-funnel.md @@ -0,0 +1,34 @@ +--- +name: analyze-enrollment-funnel +description: Audits inquiry → enrollment funnel to surface channel gaps, yield risks, and experiments. +usage: /edtech-growth:analyze-enrollment-funnel --program "STEM Bootcamp" --audience "working-professionals" --window 90d --detail full +--- + +# Command: analyze-enrollment-funnel + +## Inputs +- **program** – program, cohort, or product line. +- **audience** – k12 | higher-ed | workforce | corporate | mixed (optional custom string). +- **window** – analysis lookback (30d | 60d | 90d | custom). +- **detail** – summary | standard | full. +- **data-links** – optional CSV/URL for funnel metrics or CRM exports. + +## Workflow +1. **Data Aggregation** – pull inquiries, apps started, apps completed, admits, enrollments. +2. **Segmentation** – slice by channel, geography, persona, or program format. +3. **Benchmarking** – compare conversion rates vs internal targets and industry references. +4. **Root Cause + Experiment Map** – flag drop-off points, capacity issues, and prioritized tests. +5. **Executive Readout** – package insights, recommendations, and success metrics. + +## Outputs +- Funnel diagnostic report with charts, conversion deltas, and forecast impact. +- Experiment backlog prioritized by velocity x impact. +- Data QA + instrumentation checklist for RevOps. + +## Agent/Skill Invocations +- `enrollment-growth-strategist` – leads analysis and recommendations. +- `student-success-program-manager` – highlights downstream retention implications. +- `enrollment-persona-playbook` skill – ensures persona/SKU segmentation structure. +- `student-success-scorecard` skill – aligns KPIs to lifecycle outcomes. + +--- diff --git a/commands/design-curriculum-partnership.md b/commands/design-curriculum-partnership.md new file mode 100644 index 0000000..55d9534 --- /dev/null +++ b/commands/design-curriculum-partnership.md @@ -0,0 +1,34 @@ +--- +name: design-curriculum-partnership +description: Produces curriculum alignment plan, pilot structure, and co-marketing roadmap for an EdTech partner. +usage: /edtech-growth:design-curriculum-partnership --partner "Metro ISD" --program "STEM Pathways" --format deck +--- + +# Command: design-curriculum-partnership + +## Inputs +- **partner** – school, district, university, or employer partner. +- **program** – product/program offering being integrated. +- **audience** – k12 | higher-ed | workforce | employer. +- **format** – deck | memo | docset. +- **goals** – enrollment, learning outcomes, certification, workforce placement. + +## Workflow +1. **Partner Discovery** – synthesize partner objectives, constraints, and stakeholders. +2. **Curriculum Alignment** – map program modules to standards, accreditation, or employer skill frameworks. +3. **Pilot Blueprint** – define scope, success metrics, enablement plan, and support model. +4. **Co-Marketing & Recruiting Plan** – outline joint launches, comms cadences, and lead capture routes. +5. **Governance Package** – specify SLAs, review cadences, and data/reporting expectations. + +## Outputs +- Partnership proposal (deck/memo) with alignment matrix and pilot plan. +- Joint enablement checklist (training, tech integrations, support contacts). +- Governance + success measurement tracker. + +## Agent/Skill Invocations +- `curriculum-partnership-lead` – leads alignment + pilot design. +- `enrollment-growth-strategist` – contributes recruiting + marketing plan. +- `curriculum-alignment-kit` skill – provides standards mapping template. +- `community-advocacy-toolkit` skill – seeds partner storytelling assets. + +--- diff --git a/commands/launch-student-success-program.md b/commands/launch-student-success-program.md new file mode 100644 index 0000000..bfbacb1 --- /dev/null +++ b/commands/launch-student-success-program.md @@ -0,0 +1,34 @@ +--- +name: launch-student-success-program +description: Builds onboarding + retention program plan with interventions, enablement, and KPI stack. +usage: /edtech-growth:launch-student-success-program --program "AI Certificate" --cohort spring-2026 --risk-profile mixed --channels email,sms,community +--- + +# Command: launch-student-success-program + +## Inputs +- **program** – program/cohort name. +- **cohort** – cohort identifier or term (e.g., fall-2025, summer-bootcamp). +- **risk-profile** – low | mixed | high (drives intervention intensity). +- **channels** – email, sms, community, coaching, in-app, live (comma-separated). +- **data-links** – optional CSAT/engagement exports for reference. + +## Workflow +1. **Cohort Analysis** – review admissions mix, modality, and historical performance. +2. **Journey Design** – map onboarding, activation, momentum, and completion stages. +3. **Intervention Planning** – define nudges, coaching cadences, community events, and escalation paths. +4. **Enablement & Tooling** – assign owners, scripts, dashboards, and automation hooks. +5. **Launch & Monitoring** – publish calendar, define KPIs, and set review cadence. + +## Outputs +- Student success program plan (timeline, touchpoints, content themes). +- Enablement kit for faculty/support (scripts, escalation, FAQs). +- KPI tracker + dashboard spec aligned to engagement/retention goals. + +## Agent/Skill Invocations +- `student-success-program-manager` – leads journey + intervention design. +- `enrollment-growth-strategist` – ties success plan to top-of-funnel promises. +- `student-success-scorecard` skill – defines KPIs and dashboards. +- `community-advocacy-toolkit` skill – seeds community + referral motions. + +--- diff --git a/plugin.lock.json b/plugin.lock.json new file mode 100644 index 0000000..8d79377 --- /dev/null +++ b/plugin.lock.json @@ -0,0 +1,81 @@ +{ + "$schema": "internal://schemas/plugin.lock.v1.json", + "pluginId": "gh:gtmagents/gtm-agents:plugins/edtech-growth", + "normalized": { + "repo": null, + "ref": "refs/tags/v20251128.0", + "commit": "1c20045176c5b350d6090a8b62f8cd116105e243", + "treeHash": "58f934c9c4f2d2bfefd6231d11abb23925200516281efe8be42897a983540fc9", + "generatedAt": 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for campaigns, admissions events, or partner pitches. + +## Framework +1. **Advocate Segments** – active students, alumni, faculty champions, employer partners. +2. **Value Exchange** – define incentives (scholarships, swag, career access, recognition). +3. **Activation Motions** – events, content spotlights, referral challenges, mentorship. +4. **Governance** – guidelines, approval workflows, consent forms, brand usage. +5. **Measurement** – referral volume, content reach, influence on enrollment/retention. + +## Templates +- Advocate profile + consent form. +- Campaign brief (goal, CTA, incentive, timeline, owner). +- Reporting sheet linking advocacy activities to KPIs. + +## Tips +- Rotate spotlights to keep communities inclusive and authentic. +- Provide ready-to-use creative/toolkits so advocates can activate quickly. +- Pair with `design-curriculum-partnership` and `launch-student-success-program` deliverables. + +--- diff --git a/skills/curriculum-alignment-kit/SKILL.md b/skills/curriculum-alignment-kit/SKILL.md new file mode 100644 index 0000000..16d4a9d --- /dev/null +++ b/skills/curriculum-alignment-kit/SKILL.md @@ -0,0 +1,31 @@ +--- +name: curriculum-alignment-kit +description: Toolkit to map EdTech programs to academic standards, accreditation, + and employer competency frameworks. +--- + +# Curriculum Alignment Kit Skill + +## When to Use +- Preparing proposals for schools, districts, or employers that require standards mapping. +- Auditing existing courseware for compliance or accreditation reviews. +- Equipping partner managers and instructional design teams with alignment templates. + +## Framework +1. **Standards Inventory** – list relevant standards (Common Core, NGSS, ISTE, state-specific, employer competency models). +2. **Module Mapping** – tie program modules/outcomes to standards with evidence artifacts. +3. **Assessment Alignment** – connect assignments, labs, or projects to assessment rubrics. +4. **Compliance & Accessibility** – document requirements (FERPA, ADA, WCAG, data privacy). +5. **Review & Sign-off** – assign reviewers, track feedback, and finalize shared source of truth. + +## Templates +- Alignment matrix spreadsheet (module → standard → evidence → owner). +- Reviewer checklist with accreditation/compliance prompts. +- Pilot plan outline capturing scope, evaluation metrics, and next steps. + +## Tips +- Include both required and stretch standards to highlight differentiation. +- Attach evidence artifacts (lesson plans, videos, assessments) for faster review cycles. +- Pair with `design-curriculum-partnership` to auto-populate partner proposals. + +--- diff --git a/skills/enrollment-persona-playbook/SKILL.md b/skills/enrollment-persona-playbook/SKILL.md new file mode 100644 index 0000000..b80d6d0 --- /dev/null +++ b/skills/enrollment-persona-playbook/SKILL.md @@ -0,0 +1,31 @@ +--- +name: enrollment-persona-playbook +description: Persona + messaging framework for K-12, higher-ed, and workforce enrollment + campaigns. +--- + +# Enrollment Persona Playbook Skill + +## When to Use +- Planning enrollment marketing campaigns across multiple segments. +- Aligning admissions, marketing, and partner teams on persona insights. +- Prioritizing offers, proof points, and stewardship plans per persona. + +## Framework +1. **Persona Canvas** – demographic profile, motivations, barriers, channel preferences. +2. **Journey Stage Mapping** – inquiry, application, admission, enrollment, retention cues. +3. **Messaging Architecture** – value pillars, proof points, offers, objection handling. +4. **Channel Mix Guidance** – recommended channels + creative formats per persona. +5. **Measurement & Signals** – KPIs and health thresholds per stage/persona. + +## Templates +- Persona worksheet (demographics, motivations, triggers, objections). +- Messaging matrix (pillar → proof → CTA → disclosure). +- Channel + content pairing cheat sheet. + +## Tips +- Revisit personas each term to incorporate economic, policy, or competitor shifts. +- Include parent/influencer personas when applicable (K-12, higher-ed). +- Pair with `analyze-enrollment-funnel` to prioritize high-impact segments. + +--- diff --git a/skills/student-success-scorecard/SKILL.md b/skills/student-success-scorecard/SKILL.md new file mode 100644 index 0000000..9ed1818 --- /dev/null +++ b/skills/student-success-scorecard/SKILL.md @@ -0,0 +1,30 @@ +--- +name: student-success-scorecard +description: Metrics framework for monitoring engagement, progression, and completion. +--- + +# Student Success Scorecard Skill + +## When to Use +- Setting KPIs for new cohorts or programs. +- Diagnosing retention risks and intervention impact. +- Reporting to leadership, accreditation bodies, or partners. + +## Framework +1. **Metric Stack** – inquiry-to-enrollment, onboarding completion, engagement streaks, assignment submissions, completion rate, CSAT/NPS. +2. **Segmentation** – by cohort, modality, persona, geography, instructor, partner. +3. **Risk Signals** – inactivity thresholds, support ticket spikes, sentiment drops. +4. **Intervention Tracker** – log nudges, coaching sessions, community events, results. +5. **Insight Narrative** – highlights, risks, opportunities, recommended actions. + +## Templates +- Scorecard dashboard layout (summary + drill-down tabs). +- Risk heatmap template for cohorts/segments. +- Intervention log sheet linking actions to KPI movement. + +## Tips +- Automate data pulls from LMS/CRM to reduce manual effort. +- Pair leading indicators (logins, submissions) with lagging outcomes (completion, placement). +- Use with `launch-student-success-program` to define monitoring cadence. + +---