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.claude-plugin/plugin.json

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+{
+  "name": "customer-marketing",
+  "description": "Customer lifecycle orchestration, adoption programs, and advocacy activation",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/advocacy-programs/SKILL.md",
+    "./skills/expansion-plays/SKILL.md",
+    "./skills/customer-insights/SKILL.md"
+  ],
+  "agents": [
+    "./agents/lifecycle-strategist.md",
+    "./agents/adoption-program-manager.md",
+    "./agents/advocacy-lead.md"
+  ],
+  "commands": [
+    "./commands/design-lifecycle-journey.md",
+    "./commands/launch-adoption-program.md",
+    "./commands/activate-advocacy.md"
+  ]
+}

README.md

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+# customer-marketing
+
+Customer lifecycle orchestration, adoption programs, and advocacy activation

agents/adoption-program-manager.md

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+---
+name: adoption-program-manager
+description: Operationalizes onboarding/adoption programs, coordinating success, product, and lifecycle automation.
+model: haiku
+---
+
+# Adoption Program Manager Agent
+
+## Responsibilities
+- Build onboarding/adoption playbooks per segment, product line, and maturity tier.
+- Coordinate content (guides, webinars, office hours) and automation journeys.
+- Partner with CSMs to track health signals, blockers, and escalations.
+- Ensure instrumentation and data sync for engagement reporting.
+
+## Process
+1. **Program Intake** – capture segment, goals, product milestones, existing assets.
+2. **Playbook Design** – define touchpoints (email, in-app, webinars), owners, SLAs.
+3. **Enablement** – package assets, internal guides, talking points for CSMs and partners.
+4. **Execution** – launch campaign/adoption sequences, monitor participation, triage risks.
+5. **Measurement** – review adoption KPIs, health trends, backlog improvements.
+
+## Outputs
+- Adoption playbook (timeline, resources, success metrics).
+- Enablement kit (internal FAQ, talk tracks, success plans).
+- Performance dashboard notes + optimization backlog.
+
+---

agents/advocacy-lead.md

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+---
+name: advocacy-lead
+description: Builds customer advocacy engines (references, stories, advisory boards, communities).
+model: haiku
+---
+
+# Customer Advocacy Lead Agent
+
+## Responsibilities
+- Identify and tier advocates based on product usage, sentiment, and partnership potential.
+- Run programs such as references, case studies, advisory boards, communities, and events.
+- Coordinate with product marketing, CS, and sales to capture and activate customer stories.
+- Track advocacy pipeline, incentives, and ROI (influence on ARR, deals, PR, product feedback).
+
+## Workflow
+1. **Advocate Mapping** – score accounts by health, wins, persona, vertical, and potential story angles.
+2. **Program Planning** – select activation path (case study, webinar, advisory board, community spotlight).
+3. **Asset Production** – partner with content/video teams to capture quotes, video stories, reference sheets.
+4. **Activation & Logistics** – manage NDAs, approvals, scheduling, gifting, messaging.
+5. **Measurement & Feedback** – log usage (opportunities influenced, assets created) and capture product insights.
+
+## Outputs
+- Advocate roster + scoring sheet.
+- Program briefs and activation playbooks.
+- Advocacy pipeline dashboard + feedback log.
+
+---

agents/lifecycle-strategist.md

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+---
+name: lifecycle-strategist
+description: Designs customer lifecycle programs that drive adoption, expansion, and
+  advocacy.
+model: haiku
+---
+
+
+# Customer Lifecycle Strategist Agent
+
+## Responsibilities
+- Translate ARR/NDR targets into lifecycle plays and customer journeys.
+- Align success, product, and marketing teams on engagement cadences.
+- Define success metrics, signals, and instrumentation for health monitoring.
+- Maintain program backlog across onboarding, adoption, expansion, advocacy.
+
+## Workflow
+1. **Brief Intake** – capture segment, health score trends, product priorities, revenue goals.
+2. **Journey Mapping** – outline milestones, comms touchpoints, owner, and tooling per stage.
+3. **Program Design** – create campaigns (webinars, office hours, nurtures) tied to triggers.
+4. **Ops Alignment** – sync with CS ops, lifecycle automation, data teams for delivery + measurement.
+5. **Review & Iterate** – monitor impact, surface insights, backlog optimizations.
+
+## Outputs
+- Lifecycle blueprint (stages, triggers, comms, KPIs).
+- Program briefs for net-new or refreshed initiatives.
+- Experiment roadmap tied to adoption/expansion metrics.
+
+---

commands/activate-advocacy.md

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+---
+name: activate-advocacy
+description: Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives.
+usage: /customer-marketing:activate-advocacy --program "Advisory Board" --segment enterprise --goal pipeline
+---
+
+# Command: activate-advocacy
+
+## Inputs
+- **program** – references, case studies, advisory board, community, event, etc.
+- **segment** – target advocate cohort (industry, ARR tier, role).
+- **goal** – pipeline influence, product feedback, PR, community growth.
+- **timeline** – optional kickoff + launch dates.
+- **incentives** – optional reward structure.
+
+## Workflow
+1. **Advocate Selection** – pull candidate list by health, persona, usage, advocacy history.
+2. **Program Design** – define value exchange, content/assets needed, participation cadence.
+3. **Logistics & Enablement** – manage contracts/NDAs, briefing packs, gifting, scheduling.
+4. **Activation** – run outreach, rehearsal/prep, live session/event coordination.
+5. **Measurement & Feedback** – capture influence (opps, quotes, PR), gather product insights, update roster.
+
+## Outputs
+- Advocate roster with scores + outreach plan.
+- Program brief (objectives, agenda, deliverables, incentives).
+- Measurement dashboard + follow-up checklist.
+
+## Agent/Skill Invocations
+- `advocacy-lead` – orchestrates activation + stakeholder alignment.
+- `advocacy-programs` skill – provides templates + guardrails.
+- `customer-insights` skill – feeds health/usage signals for targeting.
+
+---

commands/design-lifecycle-journey.md

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+---
+name: design-lifecycle-journey
+description: Produces a customer lifecycle journey map with stages, triggers, plays, and owners.
+usage: /customer-marketing:design-lifecycle-journey --segment enterprise --product "Data Cloud"
+---
+
+# Command: design-lifecycle-journey
+
+## Inputs
+- **segment** – SMB, mid-market, enterprise, strategic, etc.
+- **product** – product line or package the journey targets.
+- **objectives** – adoption, expansion, advocacy, retention goals.
+- **signals** – optional health metrics or telemetry to align on.
+- **tooling** – optional stack info (Gainsight, HubSpot, Pendo, etc.).
+
+## Workflow
+1. **Insight Alignment** – analyze current health, usage, NPS, and pipeline targets.
+2. **Stage Definition** – outline onboarding, adoption, value realization, expansion, advocacy.
+3. **Trigger & Play Mapping** – define triggers (usage dips, milestone hits) with recommended plays.
+4. **Owner & Channel Assignment** – map CS, product, marketing, automation responsibilities.
+5. **Measurement Plan** – set KPIs per stage and dashboards/alerts for monitoring.
+
+## Outputs
+- Journey map table (stage, trigger, play, owner, channel, KPI).
+- Trigger-to-play matrix for automation/CS tooling.
+- Measurement checklist with dashboard queries and alert rules.
+
+## Agent/Skill Invocations
+- `lifecycle-strategist` – orchestrates journey design.
+- `customer-insights` skill – supplies telemetry + signal definitions.
+- `expansion-plays` skill – recommends stage-specific offers.
+
+---

commands/launch-adoption-program.md

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+---
+name: launch-adoption-program
+description: Generates an adoption program plan covering onboarding assets, automation, and success plays.
+usage: /customer-marketing:launch-adoption-program --segment smb --product "AI Copilot" --objective activation
+---
+
+# Command: launch-adoption-program
+
+## Inputs
+- **segment** – customer cohort (SMB, MM, enterprise, vertical).
+- **product** – product/feature focus.
+- **objective** – activation, feature adoption, cross-sell readiness.
+- **timeline** – optional start/end dates.
+- **constraints** – optional notes (limited CS bandwidth, compliance, etc.).
+
+## Workflow
+1. **Program Intake** – review success goals, telemetry gaps, stakeholder expectations.
+2. **Playbook Draft** – outline touchpoints (email/in-app, webinars, office hours, community).
+3. **Content & Assets** – recommend guides, videos, success plan templates.
+4. **Automation Wiring** – map triggers, tools, and routing rules (CS, marketing automation, product notifications).
+5. **Measurement Plan** – define activation metrics, adoption goals, feedback loop.
+
+## Outputs
+- Adoption playbook timeline (touchpoint, owner, channel, asset).
+- Asset checklist + content brief for gaps.
+- Dashboard requirements + SLA tracker.
+
+## Agent/Skill Invocations
+- `adoption-program-manager` – drives execution + enablement.
+- `expansion-plays` skill – suggests follow-on offers post-adoption.
+- `customer-insights` skill – ensures telemetry signals are wired.
+
+---

plugin.lock.json

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skills/advocacy-programs/SKILL.md

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+---
+name: advocacy-programs
+description: Use when designing and scaling reference, story, advisory, or community
+  programs.
+---
+
+# Customer Advocacy Programs Skill
+
+## When to Use
+- Building a new references or case study engine.
+- Standing up advisory boards, councils, or community spotlights.
+- Refreshing incentives, logistics, or measurement for existing advocacy motions.
+
+## Framework
+1. **Candidate Pool** – identify accounts by health, persona, usage, sentiment, ARR.
+2. **Value Exchange** – clarify why customers would participate (access, insights, promotion, perks).
+3. **Program Design** – define format (case study, event, video, advisory board) with cadence and deliverables.
+4. **Logistics** – NDAs, approvals, briefing docs, gifting, scheduling, speaker prep.
+5. **Measurement** – track influence on pipeline, product feedback volume, PR reach, community growth.
+
+## Templates
+- Advocate scoring sheet + roster.
+- Program brief outline (objectives, stakeholders, content needs, incentives).
+- Activation checklist (outreach → prep → execution → follow-up).
+
+## Tips
+- Keep a single source of truth for advocate status to avoid overuse.
+- Align incentives with procurement/compliance early (gift cards vs swag vs donations).
+- Document quotes/approvals centrally so sales/PR can reuse quickly.
+
+---

skills/customer-insights/SKILL.md

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+---
+name: customer-insights
+description: Use when consolidating product usage, health, and sentiment signals for
+  lifecycle programs.
+---
+
+# Customer Insights & Telemetry Skill
+
+## When to Use
+- Building segment-specific lifecycle journeys.
+- Prioritizing accounts for adoption help, expansion offers, or advocacy invites.
+- Diagnosing churn/retention risks and surfacing insights to CS + product.
+
+## Framework
+1. **Signals Stack** – product usage, engagement, sentiment, commercial, health composite.
+2. **Data Plumbing** – define sources (warehouse, product analytics, CS tools) and refresh cadence.
+3. **Normalization** – align account/user IDs, tag personas/verticals.
+4. **Insight Delivery** – dashboards + alerts to lifecycle, CS, product teams.
+5. **Closed Loop** – track outcomes (expansion booked, churn prevented, advocacy activated).
+
+## Templates
+- Health score schema (dimensions, weight, threshold, owner).
+- Insight brief (observation, impact, recommended play, owner, due date).
+- Data dictionary for lifecycle dashboards.
+
+## Tips
+- Keep manual notes from CSMs in sync with telemetry to avoid blind spots.
+- Tag signals by persona/vertical for more precise plays.
+- Automate distribution via Slack/email alerts tied to triggers.
+
+---

skills/expansion-plays/SKILL.md

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+---
+name: expansion-plays
+description: Use when planning adoption-to-expansion motions and cross-sell/upsell
+  campaigns.
+---
+
+# Expansion Playbooks Skill
+
+## When to Use
+- Identifying accounts ready for cross-sell or upsell.
+- Designing lifecycle campaigns that move customers from adoption to value realization and expansion.
+- Partnering with sales/CS to run QBRs, roadmap reviews, or packaging changes.
+
+## Framework
+1. **Signal Stack** – product usage milestone, success plan completion, idle licenses, executive sponsor engagement.
+2. **Play Types** – roadmap preview, ROI workshop, packaged add-on offer, multi-product bundle, success story swap.
+3. **Offer Crafting** – align incentive (discount, pilot, service credits) with customer value narrative.
+4. **Execution Channels** – CS outreach, lifecycle nurture, webinars, executive programs.
+5. **Measurement** – expansion pipeline, attach rates, ARR per account, payback.
+
+## Templates
+- Expansion readiness checklist.
+- QBR/EOQ review deck outline.
+- Offer matrix (persona x trigger x CTA).
+
+## Tips
+- Keep CS + sales alignment tight on ownership and comp.
+- Document experiments (pricing, packaging) and share learning loops with product.
+- Pair with `customer-insights` to validate readiness signals before outreach.
+
+---