1.5 KiB
1.5 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| activate-advocacy | Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives. | /customer-marketing:activate-advocacy --program "Advisory Board" --segment enterprise --goal pipeline |
Command: activate-advocacy
Inputs
- program – references, case studies, advisory board, community, event, etc.
- segment – target advocate cohort (industry, ARR tier, role).
- goal – pipeline influence, product feedback, PR, community growth.
- timeline – optional kickoff + launch dates.
- incentives – optional reward structure.
Workflow
- Advocate Selection – pull candidate list by health, persona, usage, advocacy history.
- Program Design – define value exchange, content/assets needed, participation cadence.
- Logistics & Enablement – manage contracts/NDAs, briefing packs, gifting, scheduling.
- Activation – run outreach, rehearsal/prep, live session/event coordination.
- Measurement & Feedback – capture influence (opps, quotes, PR), gather product insights, update roster.
Outputs
- Advocate roster with scores + outreach plan.
- Program brief (objectives, agenda, deliverables, incentives).
- Measurement dashboard + follow-up checklist.
Agent/Skill Invocations
advocacy-lead– orchestrates activation + stakeholder alignment.advocacy-programsskill – provides templates + guardrails.customer-insightsskill – feeds health/usage signals for targeting.