34 lines
1.5 KiB
Markdown
34 lines
1.5 KiB
Markdown
---
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name: activate-advocacy
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description: Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives.
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usage: /customer-marketing:activate-advocacy --program "Advisory Board" --segment enterprise --goal pipeline
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---
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# Command: activate-advocacy
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## Inputs
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- **program** – references, case studies, advisory board, community, event, etc.
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- **segment** – target advocate cohort (industry, ARR tier, role).
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- **goal** – pipeline influence, product feedback, PR, community growth.
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- **timeline** – optional kickoff + launch dates.
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- **incentives** – optional reward structure.
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## Workflow
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1. **Advocate Selection** – pull candidate list by health, persona, usage, advocacy history.
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2. **Program Design** – define value exchange, content/assets needed, participation cadence.
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3. **Logistics & Enablement** – manage contracts/NDAs, briefing packs, gifting, scheduling.
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4. **Activation** – run outreach, rehearsal/prep, live session/event coordination.
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5. **Measurement & Feedback** – capture influence (opps, quotes, PR), gather product insights, update roster.
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## Outputs
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- Advocate roster with scores + outreach plan.
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- Program brief (objectives, agenda, deliverables, incentives).
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- Measurement dashboard + follow-up checklist.
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## Agent/Skill Invocations
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- `advocacy-lead` – orchestrates activation + stakeholder alignment.
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- `advocacy-programs` skill – provides templates + guardrails.
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- `customer-insights` skill – feeds health/usage signals for targeting.
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---
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