---
name: activate-advocacy
description: Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives.
usage: /customer-marketing:activate-advocacy --program "Advisory Board" --segment enterprise --goal pipeline
---

# Command: activate-advocacy

## Inputs
- **program** – references, case studies, advisory board, community, event, etc.
- **segment** – target advocate cohort (industry, ARR tier, role).
- **goal** – pipeline influence, product feedback, PR, community growth.
- **timeline** – optional kickoff + launch dates.
- **incentives** – optional reward structure.

## Workflow
1. **Advocate Selection** – pull candidate list by health, persona, usage, advocacy history.
2. **Program Design** – define value exchange, content/assets needed, participation cadence.
3. **Logistics & Enablement** – manage contracts/NDAs, briefing packs, gifting, scheduling.
4. **Activation** – run outreach, rehearsal/prep, live session/event coordination.
5. **Measurement & Feedback** – capture influence (opps, quotes, PR), gather product insights, update roster.

## Outputs
- Advocate roster with scores + outreach plan.
- Program brief (objectives, agenda, deliverables, incentives).
- Measurement dashboard + follow-up checklist.

## Agent/Skill Invocations
- `advocacy-lead` – orchestrates activation + stakeholder alignment.
- `advocacy-programs` skill – provides templates + guardrails.
- `customer-insights` skill – feeds health/usage signals for targeting.

---