1.5 KiB
1.5 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| design-lifecycle-journey | Produces a customer lifecycle journey map with stages, triggers, plays, and owners. | /customer-marketing:design-lifecycle-journey --segment enterprise --product "Data Cloud" |
Command: design-lifecycle-journey
Inputs
- segment – SMB, mid-market, enterprise, strategic, etc.
- product – product line or package the journey targets.
- objectives – adoption, expansion, advocacy, retention goals.
- signals – optional health metrics or telemetry to align on.
- tooling – optional stack info (Gainsight, HubSpot, Pendo, etc.).
Workflow
- Insight Alignment – analyze current health, usage, NPS, and pipeline targets.
- Stage Definition – outline onboarding, adoption, value realization, expansion, advocacy.
- Trigger & Play Mapping – define triggers (usage dips, milestone hits) with recommended plays.
- Owner & Channel Assignment – map CS, product, marketing, automation responsibilities.
- Measurement Plan – set KPIs per stage and dashboards/alerts for monitoring.
Outputs
- Journey map table (stage, trigger, play, owner, channel, KPI).
- Trigger-to-play matrix for automation/CS tooling.
- Measurement checklist with dashboard queries and alert rules.
Agent/Skill Invocations
lifecycle-strategist– orchestrates journey design.customer-insightsskill – supplies telemetry + signal definitions.expansion-playsskill – recommends stage-specific offers.