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commands/activate-advocacy.md

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+---
+name: activate-advocacy
+description: Builds an advocacy activation plan (references, stories, community, advisory boards) with logistics and incentives.
+usage: /customer-marketing:activate-advocacy --program "Advisory Board" --segment enterprise --goal pipeline
+---
+
+# Command: activate-advocacy
+
+## Inputs
+- **program** – references, case studies, advisory board, community, event, etc.
+- **segment** – target advocate cohort (industry, ARR tier, role).
+- **goal** – pipeline influence, product feedback, PR, community growth.
+- **timeline** – optional kickoff + launch dates.
+- **incentives** – optional reward structure.
+
+## Workflow
+1. **Advocate Selection** – pull candidate list by health, persona, usage, advocacy history.
+2. **Program Design** – define value exchange, content/assets needed, participation cadence.
+3. **Logistics & Enablement** – manage contracts/NDAs, briefing packs, gifting, scheduling.
+4. **Activation** – run outreach, rehearsal/prep, live session/event coordination.
+5. **Measurement & Feedback** – capture influence (opps, quotes, PR), gather product insights, update roster.
+
+## Outputs
+- Advocate roster with scores + outreach plan.
+- Program brief (objectives, agenda, deliverables, incentives).
+- Measurement dashboard + follow-up checklist.
+
+## Agent/Skill Invocations
+- `advocacy-lead` – orchestrates activation + stakeholder alignment.
+- `advocacy-programs` skill – provides templates + guardrails.
+- `customer-insights` skill – feeds health/usage signals for targeting.
+
+---

commands/design-lifecycle-journey.md

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+---
+name: design-lifecycle-journey
+description: Produces a customer lifecycle journey map with stages, triggers, plays, and owners.
+usage: /customer-marketing:design-lifecycle-journey --segment enterprise --product "Data Cloud"
+---
+
+# Command: design-lifecycle-journey
+
+## Inputs
+- **segment** – SMB, mid-market, enterprise, strategic, etc.
+- **product** – product line or package the journey targets.
+- **objectives** – adoption, expansion, advocacy, retention goals.
+- **signals** – optional health metrics or telemetry to align on.
+- **tooling** – optional stack info (Gainsight, HubSpot, Pendo, etc.).
+
+## Workflow
+1. **Insight Alignment** – analyze current health, usage, NPS, and pipeline targets.
+2. **Stage Definition** – outline onboarding, adoption, value realization, expansion, advocacy.
+3. **Trigger & Play Mapping** – define triggers (usage dips, milestone hits) with recommended plays.
+4. **Owner & Channel Assignment** – map CS, product, marketing, automation responsibilities.
+5. **Measurement Plan** – set KPIs per stage and dashboards/alerts for monitoring.
+
+## Outputs
+- Journey map table (stage, trigger, play, owner, channel, KPI).
+- Trigger-to-play matrix for automation/CS tooling.
+- Measurement checklist with dashboard queries and alert rules.
+
+## Agent/Skill Invocations
+- `lifecycle-strategist` – orchestrates journey design.
+- `customer-insights` skill – supplies telemetry + signal definitions.
+- `expansion-plays` skill – recommends stage-specific offers.
+
+---

commands/launch-adoption-program.md

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+---
+name: launch-adoption-program
+description: Generates an adoption program plan covering onboarding assets, automation, and success plays.
+usage: /customer-marketing:launch-adoption-program --segment smb --product "AI Copilot" --objective activation
+---
+
+# Command: launch-adoption-program
+
+## Inputs
+- **segment** – customer cohort (SMB, MM, enterprise, vertical).
+- **product** – product/feature focus.
+- **objective** – activation, feature adoption, cross-sell readiness.
+- **timeline** – optional start/end dates.
+- **constraints** – optional notes (limited CS bandwidth, compliance, etc.).
+
+## Workflow
+1. **Program Intake** – review success goals, telemetry gaps, stakeholder expectations.
+2. **Playbook Draft** – outline touchpoints (email/in-app, webinars, office hours, community).
+3. **Content & Assets** – recommend guides, videos, success plan templates.
+4. **Automation Wiring** – map triggers, tools, and routing rules (CS, marketing automation, product notifications).
+5. **Measurement Plan** – define activation metrics, adoption goals, feedback loop.
+
+## Outputs
+- Adoption playbook timeline (touchpoint, owner, channel, asset).
+- Asset checklist + content brief for gaps.
+- Dashboard requirements + SLA tracker.
+
+## Agent/Skill Invocations
+- `adoption-program-manager` – drives execution + enablement.
+- `expansion-plays` skill – suggests follow-on offers post-adoption.
+- `customer-insights` skill – ensures telemetry signals are wired.
+
+---