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skills/insight-synthesis/SKILL.md

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+---
+name: insight-synthesis
+description: Use to convert raw customer feedback into compelling narratives, themes,
+  and recommendations.
+---
+
+# Insight Synthesis Framework Skill
+
+## When to Use
+- Wrapping up research studies, surveys, or ongoing feedback programs.
+- Preparing executive readouts or roadmap recommendation docs.
+- Aligning cross-functional stakeholders on prioritized issues/opportunities.
+
+## Framework
+1. **Signal Stacking** – layer qualitative quotes, quantitative metrics, and behavioral data for each insight.
+2. **Theme Laddering** – cluster related findings into parent themes, mapping to personas and journeys.
+3. **Impact Assessment** – estimate business impact (ARR, adoption, satisfaction, efficiency) and confidence level.
+4. **Recommendation Crafting** – outline proposed actions, owners, and success metrics.
+5. **Storytelling** – build narrative arcs with hooks, evidence, and clear calls to action.
+
+## Templates
+- Insight card (context, signal evidence, impact, recommendation).
+- Executive summary outline with top themes and action table.
+- Appendix structure for quotes, charts, and methodology notes.
+
+## Tips
+- Keep verbatim quotes close to stats to reinforce credibility.
+- Use visual cues (heatmaps, journey overlays) to help audiences grasp patterns quickly.
+- Pair with `stakeholder-ops` to ensure follow-up actions are logged and tracked.
+
+---

skills/stakeholder-ops/SKILL.md

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+---
+name: stakeholder-ops
+description: Use to coordinate approvals, communications, and accountability across
+  teams for feedback programs.
+---
+
+# Stakeholder Operations Guide Skill
+
+## When to Use
+- Launching surveys, betas, or listening tours that require multi-team approvals.
+- Routing insights to product, CS, marketing, and exec stakeholders with clear accountability.
+- Ensuring follow-up communications and governance rituals stay on track.
+
+## Framework
+1. **Stakeholder Map** – list involved teams, decision rights, and expectations per stage.
+2. **Approval Workflow** – define checkpoints (brief sign-off, launch approval, readout review) with timelines.
+3. **Communication Plan** – specify audiences, channels, frequency, and owners for updates.
+4. **Action Tracking** – set up shared trackers with status, blockers, and success metrics.
+5. **Governance Rituals** – outline cadences (weekly syncs, monthly reviews) plus escalation paths.
+
+## Templates
+- RACI chart for research + activation workflows.
+- Approval checklist with required artifacts (brief, QA results, comms plan).
+- Meeting agenda + notes template to keep stakeholders aligned.
+
+## Tips
+- Keep stakeholder rosters fresh; note backups for vacations or org changes.
+- Automate reminders linked to due dates via project/workflow tools.
+- Pair with `insight-synthesis` outputs to ensure narrative consistency.
+
+---

skills/survey-design/SKILL.md

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+---
+name: survey-design
+description: Use to craft rigorous survey instruments with sampling, question logic,
+  and QA standards.
+---
+
+# Customer Survey Design Kit Skill
+
+## When to Use
+- Launching new surveys or refreshing existing templates.
+- Diagnosing low response quality or bias in ongoing programs.
+- Training GTM teams on survey best practices.
+
+## Framework
+1. **Objective Clarity** – define single-topic goals, hypotheses, and decision criteria.
+2. **Audience & Sampling** – specify personas, quotas, suppression rules, and incentive plan.
+3. **Question Architecture** – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items.
+4. **Logic & Branching** – outline conditional flows, progress indicators, and completion time targets.
+5. **QA Checklist** – test across devices, languages, anonymity rules, and data export formats.
+
+## Templates
+- Survey brief (goal, audience, sample, success metrics).
+- Question bank categorized by objective (adoption, satisfaction, pricing, roadmap).
+- QA script for reviewers to confirm copy, logic, and translations.
+
+## Tips
+- Cap surveys at <10 minutes unless offering significant incentives.
+- Randomize answer choices when appropriate to reduce bias.
+- Pair with `stakeholder-ops` to align approvals and launch windows.
+
+---