gh-gtmagents-gtm-agents-plugins-customer-feedback-orchestration/skills/insight-synthesis/SKILL.md

name, description

name	description
insight-synthesis	Use to convert raw customer feedback into compelling narratives, themes, and recommendations.

Insight Synthesis Framework Skill

When to Use

• Wrapping up research studies, surveys, or ongoing feedback programs.
• Preparing executive readouts or roadmap recommendation docs.
• Aligning cross-functional stakeholders on prioritized issues/opportunities.

Framework

1. Signal Stacking – layer qualitative quotes, quantitative metrics, and behavioral data for each insight.
2. Theme Laddering – cluster related findings into parent themes, mapping to personas and journeys.
3. Impact Assessment – estimate business impact (ARR, adoption, satisfaction, efficiency) and confidence level.
4. Recommendation Crafting – outline proposed actions, owners, and success metrics.
5. Storytelling – build narrative arcs with hooks, evidence, and clear calls to action.

Templates

• Insight card (context, signal evidence, impact, recommendation).
• Executive summary outline with top themes and action table.
• Appendix structure for quotes, charts, and methodology notes.

Tips

• Keep verbatim quotes close to stats to reinforce credibility.
• Use visual cues (heatmaps, journey overlays) to help audiences grasp patterns quickly.
• Pair with stakeholder-ops to ensure follow-up actions are logged and tracked.

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