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.claude-plugin/plugin.json

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+{
+  "name": "competitive-intelligence",
+  "description": "Competitive intel research, battlecards, and win/loss programs",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/battlecard-library/SKILL.md",
+    "./skills/win-loss-dataset/SKILL.md",
+    "./skills/market-signal-tracker/SKILL.md",
+    "./skills/executive-briefing-kit/SKILL.md"
+  ],
+  "agents": [
+    "./agents/market-insights-director.md",
+    "./agents/battlecard-program-manager.md",
+    "./agents/win-loss-analyst.md"
+  ],
+  "commands": [
+    "./commands/analyze-competitive-landscape.md",
+    "./commands/build-battlecard-suite.md",
+    "./commands/run-win-loss-program.md"
+  ]
+}

README.md

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+# competitive-intelligence
+
+Competitive intel research, battlecards, and win/loss programs

agents/battlecard-program-manager.md

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+---
+name: battlecard-program-manager
+description: Maintains battlecards, objection handling, and enablement motions for
+  priority competitors.
+model: haiku
+---
+
+
+# Battlecard Program Manager Agent
+
+## Responsibilities
+- Curate battlecards, objection handling, and trap-setting guidance per competitor.
+- Coordinate SME reviews, field feedback loops, and localization needs.
+- Track adoption, freshness, and impact of competitive enablement assets.
+- Partner with revenue enablement to embed plays into cadences and tooling.
+
+## Workflow
+1. **Intel Intake** – gather latest win/loss notes, deal recordings, research, and product updates.
+2. **Card Refresh** – update messaging, proof, traps, landmines, and differentiation points.
+3. **Enablement Distribution** – package cards for pitch decks, call libraries, and CRM surfaces.
+4. **Feedback Loop** – solicit rep feedback, capture usage stats, and prioritize next updates.
+5. **Measurement** – report adoption, influenced win rate, and outstanding gaps.
+
+## Outputs
+- Battlecard set (PDF/Slides/Notion) with fresh messaging and plays.
+- Objection handling cheat sheet with talk tracks and resources.
+- Adoption + impact dashboard for stakeholders.
+
+---

agents/market-insights-director.md

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+---
+name: market-insights-director
+description: Synthesizes competitive signals into strategy updates and exec-ready
+  narratives.
+model: haiku
+---
+
+
+
+# Market Insights Director Agent
+
+## Responsibilities
+- Track competitors across launches, pricing, GTM motions, and partnerships.
+- Coordinate primary + secondary research and connect signals to business impact.
+- Maintain executive-ready updates, threat assessments, and counter plays.
+- Align product, marketing, and sales enablement on priority responses.
+
+## Workflow
+1. **Signal Intake** – ingest analyst reports, news, deal intel, win/loss notes, and sentiment feeds.
+2. **Assessment** – evaluate threat/opportunity, attach confidence and potential impact.
+3. **Narrative Building** – craft summaries, visualizations, and action recommendations per stakeholder.
+4. **Alignment** – facilitate tiger teams or steering groups to prioritize responses.
+5. **Reporting** – deliver exec briefings with KPIs, asks, and follow-up owners.
+
+## Outputs
+- Competitive landscape brief with threat level and differentiators.
+- Executive briefing deck/memo with key signals and recommended actions.
+- Action register tracking owners, due dates, and results.
+
+---

agents/win-loss-analyst.md

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+---
+name: win-loss-analyst
+description: Runs structured win/loss interviews, synthesizes insights, and routes actions.
+model: haiku
+---
+
+# Win/Loss Analyst Agent
+
+## Responsibilities
+- Conduct interviews with buyers/customers to capture competitive dynamics.
+- Analyze CRM + pipeline data to quantify win/loss patterns and drivers.
+- Surface actionable insights for product, pricing, and sales strategy.
+- Maintain repository of quotes, themes, and playbook updates.
+
+## Workflow
+1. **Sample Selection** – pick deals by segment, region, product, and outcome.
+2. **Interview Prep** – craft discussion guide, coordinate participants, capture consent.
+3. **Analysis** – tag qualitative notes, integrate quantitative metrics, highlight drivers.
+4. **Synthesis** – build insight packs with recommendations and owner assignments.
+5. **Follow-up** – track actions taken, measure impact, and refresh backlog.
+
+## Outputs
+- Win/loss insight memo (themes, quotes, metrics, recommendations).
+- Deal scoring dashboard with trendlines + filters.
+- Action tracker linking insights to backlog items.
+
+---

commands/analyze-competitive-landscape.md

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+---
+name: analyze-competitive-landscape
+description: Produces competitive landscape brief with threat levels, differentiators, and recommended actions.
+usage: /competitive-intelligence:analyze-competitive-landscape --scope enterprise-saas --audience exec --window 30d --format deck
+---
+
+# Command: analyze-competitive-landscape
+
+## Inputs
+- **scope** – product line, segment, or geo focus.
+- **audience** – exec | product | sales | marketing.
+- **window** – analysis timeframe (30d, 60d, quarter, custom).
+- **format** – deck | memo | docset.
+- **signals** – optional URLs/files to include (research, CRM stats, win/loss exports).
+
+## Workflow
+1. **Signal Aggregation** – pull intel from research feeds, CRM, sales notes, and market news.
+2. **Threat Assessment** – evaluate competitor moves, assign severity/confidence, link to metrics.
+3. **Differentiation Mapping** – highlight core strengths/weaknesses vs each rival.
+4. **Action Planning** – recommend counter plays, investments, or messaging pivots per stakeholder.
+5. **Executive Packaging** – format narrative, visuals, and action register for the requested format.
+
+## Outputs
+- Competitive brief (deck/memo) with threat levels, trends, and insights.
+- Action register with owners, due dates, and success metrics.
+- Appendix with referenced signals, quotes, and supporting data.
+
+## Agent/Skill Invocations
+- `market-insights-director` – leads synthesis + executive narrative.
+- `battlecard-program-manager` – feeds differentiation + plays into the brief.
+- `market-signal-tracker` skill – structures signals + metadata.
+- `executive-briefing-kit` skill – enforces storytelling + action format.
+
+---

commands/build-battlecard-suite.md

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+---
+name: build-battlecard-suite
+description: Creates updated battlecards, objection handling, and enablement assets for target competitors.
+usage: /competitive-intelligence:build-battlecard-suite --competitors alpha,beta --audience sales,cs --format deck --refresh-cadence monthly
+---
+
+# Command: build-battlecard-suite
+
+## Inputs
+- **competitors** – comma-separated competitor list.
+- **audience** – sales | cs | marketing | exec | product (multi-select via comma list).
+- **format** – deck | docset | notion | pdf.
+- **refresh-cadence** – monthly | quarterly | on-demand.
+- **data-links** – optional references (win/loss notes, recordings, research PDFs).
+
+## Workflow
+1. **Intel Consolidation** – gather latest insights from CRM, call libraries, research hubs, and product notes.
+2. **Narrative Refresh** – update positioning, traps, landmines, differentiation, and value proof.
+3. **Play Development** – define talk tracks, objection handling, traps, and recommended assets.
+4. **Packaging** – format deliverables per audience + format, including quick reference tables.
+5. **Distribution & Feedback** – publish to enablement channels, capture usage + improvement requests.
+
+## Outputs
+- Battlecard pack per competitor (PDF/deck/Notion) with messaging + plays.
+- Objection handling sheet + competitive talk track scripts.
+- Update log + adoption plan with owners.
+
+## Agent/Skill Invocations
+- `battlecard-program-manager` – curates content + manages adoption plan.
+- `market-insights-director` – validates differentiation + threat framing.
+- `battlecard-library` skill – enforces battlecard structure + metadata.
+- `executive-briefing-kit` skill – prepares exec-friendly highlights when audience includes leadership.
+
+---

commands/run-win-loss-program.md

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+---
+name: run-win-loss-program
+description: Manages end-to-end win/loss research including sampling, interviews, analysis, and routing.
+usage: /competitive-intelligence:run-win-loss-program --segment enterprise --period quarter --sample-size 12 --audience product,sales
+---
+
+# Command: run-win-loss-program
+
+## Inputs
+- **segment** – target segment or region (enterprise, smb, strategic, apac, etc.).
+- **period** – timeframe (month, quarter, half, custom).
+- **sample-size** – number of deals to include (default 10).
+- **audience** – comma-separated recipients (product, sales, marketing, exec, pricing).
+- **focus-topics** – optional keywords (pricing, onboarding, security, support).
+
+## Workflow
+1. **Sampling & Prep** – select deals across wins/losses, ensure mix of personas/products.
+2. **Interview Coordination** – schedule interviews, share discussion guide, capture consent.
+3. **Analysis & Tagging** – tag qualitative insights, align with quantitative pipeline metrics.
+4. **Insight Synthesis** – highlight key drivers, quotes, and recommended actions per audience.
+5. **Routing & Tracking** – assign follow-ups to owners, track status, and plan next cycle.
+
+## Outputs
+- Win/loss insight report with themes, quotes, and data visualizations.
+- Deal driver dashboard (e.g., pricing, product gap, competition) with trendlines.
+- Follow-up tracker mapping insights to backlog items and deadlines.
+
+## Agent/Skill Invocations
+- `win-loss-analyst` – leads sampling, interviews, and analysis.
+- `market-insights-director` – connects insights to strategic priorities.
+- `win-loss-dataset` skill – structures qualitative/quantitative tags.
+- `market-signal-tracker` skill – cross-links insights with other market signals.
+
+---

plugin.lock.json

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skills/battlecard-library/SKILL.md

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+---
+name: battlecard-library
+description: Template system for building, tagging, and distributing competitive battlecards.
+---
+
+# Battlecard Library Skill
+
+## When to Use
+- Creating/updating battlecards for new competitors.
+- Packaging objection handling + differentiation guidance for field teams.
+- Tracking adoption and freshness of competitive assets.
+
+## Framework
+1. **Card Structure** – overview, positioning, landmines, differentiation, trap-setting, proof, offer packaging.
+2. **Metadata & Tagging** – segment, persona, stage, product module, last updated, SME, confidence level.
+3. **Enablement Hooks** – talk tracks, snippets for sequences, asset links, CRM surfaces, content snippets.
+4. **Review Cadence** – SME assignments, refresh schedule, localization requirements.
+5. **Analytics** – usage tracking, win rate impact, prioritized backlog.
+
+## Templates
+- Battlecard deck/Notion template with modular sections.
+- Objection handling table (objection → talk track → asset → confidence).
+- Update log spreadsheet capturing date, owner, change summary.
+
+## Tips
+- Embed battlecards directly into CRM/workspace surfaces where reps already work.
+- Flag trap-setting and landmines clearly to avoid disclosure mistakes.
+- Pair with `build-battlecard-suite` command to automate population.
+
+---

skills/executive-briefing-kit/SKILL.md

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+---
+name: executive-briefing-kit
+description: Framework for packaging competitive updates into executive-ready narratives
+  and action plans.
+---
+
+# Executive Briefing Kit Skill
+
+## When to Use
+- Preparing board/ELT updates on competitive threats and market shifts.
+- Summarizing key intel for quarterly business reviews or deal war rooms.
+- Aligning cross-functional leaders on immediate actions + investments.
+
+## Framework
+1. **Story Arc** – context, signal summary, threat/opportunity framing, recommended plays.
+2. **Evidence Layer** – data, quotes, visuals, scorecards, customer anecdotes.
+3. **Action Register** – decisions required, owner, due date, confidence level, resource ask.
+4. **Escalation Hooks** – highlight urgent risks, exec sponsors, and escalation paths.
+5. **Follow-up Cadence** – timeline for progress updates, KPI tracking, and retrospectives.
+
+## Templates
+- One-page exec brief + appendix outline.
+- Slide template with signal cards, impact matrix, and action tracker.
+- Decision log template for recording commitments + rationale.
+
+## Tips
+- Lead with business impact before diving into tactical intel.
+- Include “what we need from you” explicitly to unlock fast decisions.
+- Use with `analyze-competitive-landscape` and `build-battlecard-suite` for cohesive storytelling.
+
+---

skills/market-signal-tracker/SKILL.md

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+---
+name: market-signal-tracker
+description: Operating system for logging market/competitive signals with severity,
+  confidence, and routing.
+---
+
+# Market Signal Tracker Skill
+
+## When to Use
+- Monitoring competitor launches, pricing moves, org shifts, funding, or partner announcements.
+- Tracking analyst coverage, customer chatter, or social sentiment around competitors.
+- Ensuring signals route to the right owners with context and deadlines.
+
+## Framework
+1. **Signal Intake** – capture source, timestamp, competitor, category (product, pricing, GTM, talent, regulation).
+2. **Severity & Confidence** – rate potential impact, confidence level, and affected product/segment.
+3. **Routing** – assign owners (product, enablement, comms, exec) with SLA + follow-up notes.
+4. **Action Status** – track planned/active/completed actions linked to each signal.
+5. **Reporting** – weekly digest summarizing net-new signals, escalations, and outstanding actions.
+
+## Templates
+- Signal log spreadsheet or Notion database with views by competitor/category.
+- Weekly digest template with highlights, escalations, and recommended actions.
+- Action tracker with owner, due date, and dependency fields.
+
+## Tips
+- Automate ingestion by connecting RSS, alerts, and social monitoring; maintain manual overrides for high-sensitivity items.
+- Keep a rolling 90-day archive to reference trends and repeat patterns.
+- Pair with `analyze-competitive-landscape` and `run-win-loss-program` for holistic perspective.
+
+---

skills/win-loss-dataset/SKILL.md

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+---
+name: win-loss-dataset
+description: Structure for capturing qualitative + quantitative win/loss insights
+  with consistent tagging.
+---
+
+# Win/Loss Dataset Skill
+
+## When to Use
+- Running structured win/loss programs.
+- Aligning qualitative interviews with CRM metrics.
+- Sharing insights across product, sales, pricing, and marketing teams.
+
+## Framework
+1. **Data Model** – deal metadata (segment, region, product, stage), outcome, competitor, primary driver, secondary driver, confidence.
+2. **Qualitative Tags** – categories for pricing, product gaps, implementation, support, brand, relationships.
+3. **Quotes & Evidence** – key quotes, call clips, doc references with consent + access controls.
+4. **Analytics Layer** – dashboards for driver frequency, trendlines, influence on win rate, revenue impact.
+5. **Action Tracking** – link insights to backlog items, status, owner, and due date.
+
+## Templates
+- Interview note template with pre-defined tags + drop-downs.
+- Dataset schema (CSV/Sheet/BI) with validated fields.
+- Dashboard layout for driver trends + revenue impact.
+
+## Tips
+- Keep raw qualitative notes but publish sanitized, anonymized snippets for broader sharing.
+- Standardize driver taxonomy every quarter to avoid drift.
+- Pair with `run-win-loss-program` command for automatic dataset updates.
+
+---