1.3 KiB
1.3 KiB
name, description
| name | description |
|---|---|
| battlecard-library | Template system for building, tagging, and distributing competitive battlecards. |
Battlecard Library Skill
When to Use
- Creating/updating battlecards for new competitors.
- Packaging objection handling + differentiation guidance for field teams.
- Tracking adoption and freshness of competitive assets.
Framework
- Card Structure – overview, positioning, landmines, differentiation, trap-setting, proof, offer packaging.
- Metadata & Tagging – segment, persona, stage, product module, last updated, SME, confidence level.
- Enablement Hooks – talk tracks, snippets for sequences, asset links, CRM surfaces, content snippets.
- Review Cadence – SME assignments, refresh schedule, localization requirements.
- Analytics – usage tracking, win rate impact, prioritized backlog.
Templates
- Battlecard deck/Notion template with modular sections.
- Objection handling table (objection → talk track → asset → confidence).
- Update log spreadsheet capturing date, owner, change summary.
Tips
- Embed battlecards directly into CRM/workspace surfaces where reps already work.
- Flag trap-setting and landmines clearly to avoid disclosure mistakes.
- Pair with
build-battlecard-suitecommand to automate population.