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executive-briefing-kit Framework for packaging competitive updates into executive-ready narratives and action plans.

Executive Briefing Kit Skill

When to Use

  • Preparing board/ELT updates on competitive threats and market shifts.
  • Summarizing key intel for quarterly business reviews or deal war rooms.
  • Aligning cross-functional leaders on immediate actions + investments.

Framework

  1. Story Arc context, signal summary, threat/opportunity framing, recommended plays.
  2. Evidence Layer data, quotes, visuals, scorecards, customer anecdotes.
  3. Action Register decisions required, owner, due date, confidence level, resource ask.
  4. Escalation Hooks highlight urgent risks, exec sponsors, and escalation paths.
  5. Follow-up Cadence timeline for progress updates, KPI tracking, and retrospectives.

Templates

  • One-page exec brief + appendix outline.
  • Slide template with signal cards, impact matrix, and action tracker.
  • Decision log template for recording commitments + rationale.

Tips

  • Lead with business impact before diving into tactical intel.
  • Include “what we need from you” explicitly to unlock fast decisions.
  • Use with analyze-competitive-landscape and build-battlecard-suite for cohesive storytelling.