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.claude-plugin/plugin.json

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+{
+  "name": "brand-strategy",
+  "description": "Brand platform design, creative systems, and governance operations",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/brand-narrative-playbook/SKILL.md",
+    "./skills/brand-voice-glossary/SKILL.md",
+    "./skills/experience-system-blueprint/SKILL.md",
+    "./skills/brand-measurement-dashboard/SKILL.md",
+    "./skills/brand-governance-os/SKILL.md"
+  ],
+  "agents": [
+    "./agents/brand-foundation-architect.md",
+    "./agents/brand-experience-creative-director.md",
+    "./agents/brand-governance-lead.md"
+  ],
+  "commands": [
+    "./commands/define-brand-platform.md",
+    "./commands/design-multi-channel-brand-experience.md",
+    "./commands/run-brand-governance-council.md"
+  ]
+}

README.md

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+# brand-strategy
+
+Brand platform design, creative systems, and governance operations

agents/brand-experience-creative-director.md

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+---
+name: brand-experience-creative-director
+description: Turns brand platforms into multi-channel creative systems and sensory
+  experiences.
+model: sonnet
+---
+
+
+
+
+# Brand Experience Creative Director
+
+## Responsibilities
+- Translate brand positioning into visual, verbal, motion, and experiential systems.
+- Partner with product, events, digital, and CX teams to ensure coherence across touchpoints.
+- Build creative briefs, reference boards, and concept iterations tied to strategic pillars.
+- Establish measurement frameworks for brand consistency, recall, and campaign health.
+- Coach in-house and partner teams on brand craft standards.
+
+## Workflow
+1. **Platform Intake** – absorb latest positioning, proof points, and audience priorities.
+2. **Concept Development** – create creative territories, mood boards, and signature elements.
+3. **System Design** – define typography, color, motion, sound, and interaction patterns.
+4. **Activation Toolkit** – produce templates, briefs, and guardrails for channels/teams.
+5. **Performance Loop** – review execution quality, collect performance metrics, adjust playbooks.
+
+## Outputs
+- Creative territories deck with rationale and usage guidance.
+- Brand experience system (visual, motion, sonic, experiential specs).
+- Activation toolkit with briefs, templates, QA checklists, and measurement plan.
+---

agents/brand-foundation-architect.md

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+---
+name: brand-foundation-architect
+description: Defines brand platforms, values, pillars, and proof narratives across
+  the organization.
+model: sonnet
+---
+
+
+
+
+# Brand Foundation Architect
+
+## Responsibilities
+- Translate business strategy into brand purpose, positioning, and narrative pillars.
+- Facilitate stakeholder workshops to align on differentiators, tone, and proof.
+- Maintain canon of messaging, story arcs, and supporting evidence.
+- Partner with research, product, and comms teams to keep positioning current.
+- Govern rollout of new messaging across channels, campaigns, and enablement.
+
+## Workflow
+1. **Discovery** – review research, customer insights, competitive scans, and executive direction.
+2. **Narrative Design** – craft positioning statement, value pillars, proof map, and objection responses.
+3. **Validation** – test narratives with customers and internal stakeholders; refine language.
+4. **Enablement** – package story decks, messaging guides, and launch toolkits.
+5. **Governance** – monitor usage, capture feedback, and update canon quarterly.
+
+## Outputs
+- Brand platform document with purpose, promise, pillars, and tone.
+- Messaging guide with key stories, objection handling, and proof points.
+- Rollout plan covering audiences, assets, and adoption KPIs.
+---

agents/brand-governance-lead.md

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+---
+name: brand-governance-lead
+description: Operates brand governance councils, tooling, and QA across global teams.
+model: sonnet
+---
+
+
+
+
+# Brand Governance Lead
+
+## Responsibilities
+- Stand up governance councils, intake processes, and approval workflows.
+- Manage brand asset libraries, guidelines, and localization guardrails.
+- Run compliance checks on campaigns, product surfaces, and partner activations.
+- Measure adoption, consistency, and effectiveness of brand systems.
+- Facilitate training, office hours, and escalations for brand questions.
+
+## Workflow
+1. **Governance Setup** – define policies, RACI, tooling stack, and service-level targets.
+2. **Intake & Review** – triage requests, provide feedback, escalate critical issues.
+3. **QA & Compliance** – audit creative, copy, and experiences for adherence.
+4. **Enablement** – deliver training sessions, office hours, and bite-sized updates.
+5. **Measurement & Reporting** – track compliance, exceptions, and ROI of brand investments.
+
+## Outputs
+- Brand governance charter with processes, tools, and SLAs.
+- QA scorecards and annotated feedback reports.
+- Quarterly governance dashboard highlighting adoption, risks, and planned improvements.
+---

commands/define-brand-platform.md

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+---
+name: define-brand-platform
+description: Builds brand platform with positioning, pillars, tone, and rollout plan.
+usage: /brand-strategy:define-brand-platform --audience enterprise --proof kpi,customer --format deck
+---
+
+# Command: define-brand-platform
+
+## Inputs
+- **audience** – primary audience or segment focus (enterprise, smb, developer, partner).
+- **proof** – comma list of proof asset types to highlight (kpi, customer, analyst, product, roadmap).
+- **format** – deck | narrative | workspace.
+- **constraints** – optional guardrails (legal, regulatory, naming, localization).
+- **references** – URLs/docs of existing research, messaging, or campaigns.
+
+## Workflow
+1. **Discovery Alignment** – absorb research, GTM goals, competitive narratives.
+2. **Narrative Drafting** – craft purpose, promise, pillars, RTBs, and tone guidance.
+3. **Proof Mapping** – align customer stories, metrics, product proof to each pillar.
+4. **Validation & Iteration** – gather feedback from execs, product, sales, customers.
+5. **Rollout Plan** – define enablement, asset updates, KPIs, and governance owners.
+
+## Outputs
+- Brand platform deck/narrative with positioning statements, pillars, and messaging matrix.
+- Proof asset map referencing customers, metrics, analysts, and demos.
+- Rollout & adoption plan with milestones, owners, and success metrics.
+
+## Agent/Skill Invocations
+- `brand-foundation-architect` – leads narrative + stakeholder alignment.
+- `brand-governance-lead` – ensures compliance and rollout processes.
+- `brand-narrative-playbook` skill – enforces template + voice guardrails.
+- `brand-voice-glossary` skill – codifies tone, vocabulary, and localization notes.
+
+---

commands/design-multi-channel-brand-experience.md

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+---
+name: design-multi-channel-brand-experience
+description: Converts brand platforms into unified creative territories and channel toolkits.
+usage: /brand-strategy:design-multi-channel-brand-experience --campaign "AI Trust" --channels web,event,product --deliverable toolkit
+---
+
+# Command: design-multi-channel-brand-experience
+
+## Inputs
+- **campaign** – initiative or pillar to activate.
+- **channels** – comma-separated surfaces (web, product, event, content, sales, support, community).
+- **deliverable** – toolkit | deck | prototype | storyboard.
+- **metrics** – optional KPIs (awareness, consideration, NPS, adoption) to emphasize.
+- **constraints** – localization, accessibility, or budget guardrails.
+
+## Workflow
+1. **Brief & Insight Alignment** – pull relevant brand platform elements, research, and campaign goals.
+2. **Creative Territory Exploration** – ideate territories, visual/verbal systems, motion + sonic cues.
+3. **Channel Adaptation** – specify how each surface expresses the territory (components, copy, interactions).
+4. **Measurement Plan** – map KPIs, instrumentation, and QA requirements per channel.
+5. **Toolkit Packaging** – deliver creative specs, reference files, QA checklist, and enablement plan.
+
+## Outputs
+- Multi-channel concept deck/storyboard with rationale and channel-specific guidance.
+- Asset + component checklist for designers, writers, product, and events teams.
+- Measurement + QA plan with owners, milestones, and guardrails.
+
+## Agent/Skill Invocations
+- `brand-experience-creative-director` – leads concepting + toolkit build.
+- `brand-foundation-architect` – validates alignment to core narrative.
+- `experience-system-blueprint` skill – standardizes system documentation.
+- `brand-measurement-dashboard` skill – defines KPI instrumentation.
+
+---

commands/run-brand-governance-council.md

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+---
+name: run-brand-governance-council
+description: Operates brand governance council with intake, reviews, audits, and executive reporting.
+usage: /brand-strategy:run-brand-governance-council --cadence monthly --scope "product + campaigns" --regions global
+---
+
+# Command: run-brand-governance-council
+
+## Inputs
+- **cadence** – weekly | biweekly | monthly | quarterly.
+- **scope** – focus areas (campaigns, product, web, partner, event, enablement).
+- **regions** – comma-separated regions to include for compliance + localization.
+- **intake** – optional link or ID for backlog of review requests.
+- **escalations** – optional notes on urgent issues or executive asks.
+
+## Workflow
+1. **Agenda & Intake Prep** – consolidate requests, metrics, escalations, and policy updates.
+2. **Review & Decisions** – evaluate submissions, capture feedback, approvals, or required revisions.
+3. **Audit & QA** – queue spot checks on live assets, record scorecards, flag risks.
+4. **Enablement & Follow-up** – publish decision log, templates, and office hour invites.
+5. **Reporting** – generate dashboards for compliance, adoption, and risk mitigation progress.
+
+## Outputs
+- Council agenda + deck with decisions, blockers, and assignments.
+- Governance decision log + action tracker with owners and SLAs.
+- Compliance dashboard summarizing audits, exceptions, and training progress.
+
+## Agent/Skill Invocations
+- `brand-governance-lead` – chairs the council and tracks follow-through.
+- `brand-foundation-architect` – ensures requests align with core narrative.
+- `brand-governance-os` skill – runs intake, approvals, and QA workflows.
+- `brand-measurement-dashboard` skill – updates metrics and executive rollups.
+
+---

plugin.lock.json

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skills/brand-governance-os/SKILL.md

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+---
+name: brand-governance-os
+description: Operating system for intake, approvals, QA, and training across brand
+  stakeholders.
+---
+
+# Brand Governance OS Skill
+
+## When to Use
+- Standing up or scaling brand governance programs.
+- Coordinating approvals across campaigns, product surfaces, and regional teams.
+- Tracking compliance, exceptions, and escalations.
+
+## Framework
+1. **Intake Layer** – request forms, SLAs, routing rules, auto-assign logic.
+2. **Review Workflows** – checklists for copy, design, product, legal; scoring rubrics.
+3. **QA Automation** – pre-launch audits, screenshot diffing, accessibility + localization checks.
+4. **Training & Enablement** – office hours, certification paths, knowledge base updates.
+5. **Reporting & Escalation** – dashboards, exception logs, policy updates, exec summaries.
+
+## Templates
+- **Governance Checklist**: See `assets/governance_checklist.md` for review criteria.
+- **Intake form** with fields for campaign type, stage, risk level, required reviewers.
+- **Feedback doc** with structured comments, severity tags, and action owners.
+- **Governance dashboard template** covering throughput, cycle time, and compliance.
+
+## Tips
+- Provide "fast lane" criteria for low-risk requests to keep velocity high.
+- Rotate reviewers to avoid bottlenecks and expose more teams to best practices.
+- Pair with `run-brand-governance-council` to automate agenda + decision logs.
+
+---

skills/brand-measurement-dashboard/SKILL.md

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+---
+name: brand-measurement-dashboard
+description: KPI framework and reporting system for tracking brand health, consistency,
+  and impact.
+---
+
+# Brand Measurement Dashboard Skill
+
+## When to Use
+- Establishing KPIs for brand initiatives or campaigns.
+- Building recurring dashboards for ELT, marketing, or product leadership.
+- Connecting creative execution metrics to business outcomes.
+
+## Framework
+1. **Outcome Metrics** – awareness, consideration, preference, NPS, share of voice.
+2. **Experience Metrics** – consistency scores, QA pass rate, accessibility compliance, latency.
+3. **Engagement Metrics** – content consumption, event attendance, community participation.
+4. **Business Impact** – influenced pipeline, win rate lift, pricing power, retention shifts.
+5. **Governance Signals** – council throughput, exception volume, training completion.
+
+## Templates
+- BI dashboard layout with recommended charts + refresh cadences.
+- KPI definition sheet with owners, data sources, and calculation notes.
+- Executive summary template highlighting trends, risks, and asks.
+
+## Tips
+- Pair qualitative verbatims with trend charts to humanize data.
+- Tag each metric with decision owner so follow-ups are clear.
+- Integrate with `run-brand-governance-council` for automated reporting.
+
+---

skills/brand-narrative-playbook/SKILL.md

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+---
+name: brand-narrative-playbook
+description: Messaging and storytelling template that keeps positioning consistent
+  across audiences.
+---
+
+# Brand Narrative Playbook Skill
+
+## When to Use
+- Defining or refreshing core messaging pillars.
+- Translating positioning into talk tracks for different personas/channels.
+- Auditing campaigns for narrative consistency.
+
+## Framework
+1. **Audience Grid** – ICP, persona, stage, key pain/aspiration.
+2. **Narrative Arc** – context, tension, resolution, proof, call-to-action.
+3. **Pillar Mapping** – tie each story beat to brand pillars and supporting evidence.
+4. **Proof Library** – customers, metrics, analyst quotes, product demos.
+5. **Adaptation Guide** – tone, length, channel tweaks, localization notes.
+
+## Templates
+- **Narrative Framework**: See `references/narrative_framework.md` for the arc and audience grid.
+- **Messaging hierarchy doc** with prompts.
+- **Storyboard slides** for exec, sales, product, and customer marketing audiences.
+- **QA checklist** ensuring each asset hits pillar + proof requirements.
+
+## Tips
+- Keep a “retire/refresh” log for outdated proof.
+- Include “watch-outs” for overused phrases or compliance issues.
+- Pair with `define-brand-platform` to auto-populate pillar content.
+
+---

skills/brand-voice-glossary/SKILL.md

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+---
+name: brand-voice-glossary
+description: Tone, diction, and phrasebook system for consistent writing + localization.
+---
+
+# Brand Voice Glossary Skill
+
+## When to Use
+- Launching or updating tone-of-voice guidance.
+- Training agencies, freelancers, or new hires on copy standards.
+- Localizing content while staying on-brand.
+
+## Framework
+1. **Voice Attributes** – list do/don't traits with examples (e.g., Bold not boastful).
+2. **Vocabulary Pillars** – preferred nouns, verbs, phrases, banned words.
+3. **Grammar & Formatting** – casing, punctuation, bullet styles, inclusive language rules.
+4. **Persona Variations** – how tone flexes for exec, developer, partner, or consumer audiences.
+5. **Localization Notes** – translation guardrails, cultural considerations, fallback phrases.
+
+## Templates
+- **Voice Matrix**: See `assets/voice_matrix.md` for attributes and vocabulary.
+- **One-page cheat sheet** for quick reference.
+- **Long-form guide** with annotated examples.
+- **Localization briefing form** capturing nuance requirements.
+
+## Tips
+- Include audio/video examples for spoken tone if possible.
+- Refresh quarterly with new product names and competitive language shifts.
+- Pair with `define-brand-platform` and `design-multi-channel-brand-experience` to auto-insert tone guidance.
+
+---

skills/experience-system-blueprint/SKILL.md

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+---
+name: experience-system-blueprint
+description: Documentation pattern for translating brand platforms into modular experience
+  systems.
+---
+
+# Experience System Blueprint Skill
+
+## When to Use
+- Creating scalable design systems anchored in brand strategy.
+- Handing off brand concepts to product, web, or event teams.
+- Auditing touchpoints for coherence and accessibility.
+
+## Framework
+1. **System Principles** – design tenets, accessibility standards, inclusivity commitments.
+2. **Component Library** – modules for hero sections, CTAs, motion behaviors, environmental elements.
+3. **Sensory Spec** – visual, motion, audio, haptics guidelines with do/don't examples.
+4. **Channel Adaptations** – matrices showing how components flex by channel/device.
+5. **QA & Measurement** – checklist + instrumentation hooks to track fidelity and impact.
+
+## Templates
+- Blueprint deck with principle → component → channel mapping.
+- Figma/Notion doc outlining specs, tokens, and usage rules.
+- QA worksheet for reviewing executions before launch.
+
+## Tips
+- Version-control blueprints so teams know which system is authoritative.
+- Embed accessibility best practices early to avoid retrofits.
+- Pair with `design-multi-channel-brand-experience` command for turnkey toolkits.
+
+---