1.3 KiB
1.3 KiB
name, description
| name | description |
|---|---|
| brand-narrative-playbook | Messaging and storytelling template that keeps positioning consistent across audiences. |
Brand Narrative Playbook Skill
When to Use
- Defining or refreshing core messaging pillars.
- Translating positioning into talk tracks for different personas/channels.
- Auditing campaigns for narrative consistency.
Framework
- Audience Grid – ICP, persona, stage, key pain/aspiration.
- Narrative Arc – context, tension, resolution, proof, call-to-action.
- Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
- Proof Library – customers, metrics, analyst quotes, product demos.
- Adaptation Guide – tone, length, channel tweaks, localization notes.
Templates
- Narrative Framework: See
references/narrative_framework.mdfor the arc and audience grid. - Messaging hierarchy doc with prompts.
- Storyboard slides for exec, sales, product, and customer marketing audiences.
- QA checklist ensuring each asset hits pillar + proof requirements.
Tips
- Keep a “retire/refresh” log for outdated proof.
- Include “watch-outs” for overused phrases or compliance issues.
- Pair with
define-brand-platformto auto-populate pillar content.