33 lines
1.3 KiB
Markdown
33 lines
1.3 KiB
Markdown
---
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name: brand-narrative-playbook
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description: Messaging and storytelling template that keeps positioning consistent
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across audiences.
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---
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# Brand Narrative Playbook Skill
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## When to Use
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- Defining or refreshing core messaging pillars.
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- Translating positioning into talk tracks for different personas/channels.
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- Auditing campaigns for narrative consistency.
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## Framework
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1. **Audience Grid** – ICP, persona, stage, key pain/aspiration.
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2. **Narrative Arc** – context, tension, resolution, proof, call-to-action.
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3. **Pillar Mapping** – tie each story beat to brand pillars and supporting evidence.
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4. **Proof Library** – customers, metrics, analyst quotes, product demos.
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5. **Adaptation Guide** – tone, length, channel tweaks, localization notes.
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## Templates
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- **Narrative Framework**: See `references/narrative_framework.md` for the arc and audience grid.
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- **Messaging hierarchy doc** with prompts.
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- **Storyboard slides** for exec, sales, product, and customer marketing audiences.
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- **QA checklist** ensuring each asset hits pillar + proof requirements.
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## Tips
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- Keep a “retire/refresh” log for outdated proof.
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- Include “watch-outs” for overused phrases or compliance issues.
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- Pair with `define-brand-platform` to auto-populate pillar content.
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---
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