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skills/brand-governance-os/SKILL.md

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+---
+name: brand-governance-os
+description: Operating system for intake, approvals, QA, and training across brand
+  stakeholders.
+---
+
+# Brand Governance OS Skill
+
+## When to Use
+- Standing up or scaling brand governance programs.
+- Coordinating approvals across campaigns, product surfaces, and regional teams.
+- Tracking compliance, exceptions, and escalations.
+
+## Framework
+1. **Intake Layer** – request forms, SLAs, routing rules, auto-assign logic.
+2. **Review Workflows** – checklists for copy, design, product, legal; scoring rubrics.
+3. **QA Automation** – pre-launch audits, screenshot diffing, accessibility + localization checks.
+4. **Training & Enablement** – office hours, certification paths, knowledge base updates.
+5. **Reporting & Escalation** – dashboards, exception logs, policy updates, exec summaries.
+
+## Templates
+- **Governance Checklist**: See `assets/governance_checklist.md` for review criteria.
+- **Intake form** with fields for campaign type, stage, risk level, required reviewers.
+- **Feedback doc** with structured comments, severity tags, and action owners.
+- **Governance dashboard template** covering throughput, cycle time, and compliance.
+
+## Tips
+- Provide "fast lane" criteria for low-risk requests to keep velocity high.
+- Rotate reviewers to avoid bottlenecks and expose more teams to best practices.
+- Pair with `run-brand-governance-council` to automate agenda + decision logs.
+
+---

skills/brand-measurement-dashboard/SKILL.md

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+---
+name: brand-measurement-dashboard
+description: KPI framework and reporting system for tracking brand health, consistency,
+  and impact.
+---
+
+# Brand Measurement Dashboard Skill
+
+## When to Use
+- Establishing KPIs for brand initiatives or campaigns.
+- Building recurring dashboards for ELT, marketing, or product leadership.
+- Connecting creative execution metrics to business outcomes.
+
+## Framework
+1. **Outcome Metrics** – awareness, consideration, preference, NPS, share of voice.
+2. **Experience Metrics** – consistency scores, QA pass rate, accessibility compliance, latency.
+3. **Engagement Metrics** – content consumption, event attendance, community participation.
+4. **Business Impact** – influenced pipeline, win rate lift, pricing power, retention shifts.
+5. **Governance Signals** – council throughput, exception volume, training completion.
+
+## Templates
+- BI dashboard layout with recommended charts + refresh cadences.
+- KPI definition sheet with owners, data sources, and calculation notes.
+- Executive summary template highlighting trends, risks, and asks.
+
+## Tips
+- Pair qualitative verbatims with trend charts to humanize data.
+- Tag each metric with decision owner so follow-ups are clear.
+- Integrate with `run-brand-governance-council` for automated reporting.
+
+---

skills/brand-narrative-playbook/SKILL.md

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+---
+name: brand-narrative-playbook
+description: Messaging and storytelling template that keeps positioning consistent
+  across audiences.
+---
+
+# Brand Narrative Playbook Skill
+
+## When to Use
+- Defining or refreshing core messaging pillars.
+- Translating positioning into talk tracks for different personas/channels.
+- Auditing campaigns for narrative consistency.
+
+## Framework
+1. **Audience Grid** – ICP, persona, stage, key pain/aspiration.
+2. **Narrative Arc** – context, tension, resolution, proof, call-to-action.
+3. **Pillar Mapping** – tie each story beat to brand pillars and supporting evidence.
+4. **Proof Library** – customers, metrics, analyst quotes, product demos.
+5. **Adaptation Guide** – tone, length, channel tweaks, localization notes.
+
+## Templates
+- **Narrative Framework**: See `references/narrative_framework.md` for the arc and audience grid.
+- **Messaging hierarchy doc** with prompts.
+- **Storyboard slides** for exec, sales, product, and customer marketing audiences.
+- **QA checklist** ensuring each asset hits pillar + proof requirements.
+
+## Tips
+- Keep a “retire/refresh” log for outdated proof.
+- Include “watch-outs” for overused phrases or compliance issues.
+- Pair with `define-brand-platform` to auto-populate pillar content.
+
+---

skills/brand-voice-glossary/SKILL.md

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+---
+name: brand-voice-glossary
+description: Tone, diction, and phrasebook system for consistent writing + localization.
+---
+
+# Brand Voice Glossary Skill
+
+## When to Use
+- Launching or updating tone-of-voice guidance.
+- Training agencies, freelancers, or new hires on copy standards.
+- Localizing content while staying on-brand.
+
+## Framework
+1. **Voice Attributes** – list do/don't traits with examples (e.g., Bold not boastful).
+2. **Vocabulary Pillars** – preferred nouns, verbs, phrases, banned words.
+3. **Grammar & Formatting** – casing, punctuation, bullet styles, inclusive language rules.
+4. **Persona Variations** – how tone flexes for exec, developer, partner, or consumer audiences.
+5. **Localization Notes** – translation guardrails, cultural considerations, fallback phrases.
+
+## Templates
+- **Voice Matrix**: See `assets/voice_matrix.md` for attributes and vocabulary.
+- **One-page cheat sheet** for quick reference.
+- **Long-form guide** with annotated examples.
+- **Localization briefing form** capturing nuance requirements.
+
+## Tips
+- Include audio/video examples for spoken tone if possible.
+- Refresh quarterly with new product names and competitive language shifts.
+- Pair with `define-brand-platform` and `design-multi-channel-brand-experience` to auto-insert tone guidance.
+
+---

skills/experience-system-blueprint/SKILL.md

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+---
+name: experience-system-blueprint
+description: Documentation pattern for translating brand platforms into modular experience
+  systems.
+---
+
+# Experience System Blueprint Skill
+
+## When to Use
+- Creating scalable design systems anchored in brand strategy.
+- Handing off brand concepts to product, web, or event teams.
+- Auditing touchpoints for coherence and accessibility.
+
+## Framework
+1. **System Principles** – design tenets, accessibility standards, inclusivity commitments.
+2. **Component Library** – modules for hero sections, CTAs, motion behaviors, environmental elements.
+3. **Sensory Spec** – visual, motion, audio, haptics guidelines with do/don't examples.
+4. **Channel Adaptations** – matrices showing how components flex by channel/device.
+5. **QA & Measurement** – checklist + instrumentation hooks to track fidelity and impact.
+
+## Templates
+- Blueprint deck with principle → component → channel mapping.
+- Figma/Notion doc outlining specs, tokens, and usage rules.
+- QA worksheet for reviewing executions before launch.
+
+## Tips
+- Version-control blueprints so teams know which system is authoritative.
+- Embed accessibility best practices early to avoid retrofits.
+- Pair with `design-multi-channel-brand-experience` command for turnkey toolkits.
+
+---