Files
2025-11-30 08:38:26 +08:00

10 KiB
Raw Permalink Blame History

Hypotheticals and Counterfactuals Templates

Quick-start templates for counterfactual analysis, scenario planning, and pre-mortem exercises.

Focal Question Template

What are you exploring?

Type: [Counterfactual (past) / Hypothetical (future)]

Core question:

  • Counterfactual: "What would have happened if [X] had been different?"
  • Hypothetical: "What could happen if [X] occurs in the future?"

Context: [What decision, event, or situation are you analyzing?]

Time frame: [Past event date / Future time horizon (6 months, 1 year, 5 years)]

Purpose: [What do you hope to learn? Understand causality? Identify risks? Test assumptions?]


Counterfactual Analysis Template

Actual outcome (what happened):

  • Decision made: [What did we actually do?]
  • Outcome: [What resulted?]
  • Key metrics: [Quantify results]

Counterfactual (what if we had done differently):

  • Alternative decision: "What if we had [done X instead]?"
  • Hypothesized outcome: [What would have happened?]
  • Reasoning: [WHY would outcome be different? Specify causal mechanism]

Evidence for counterfactual:

  • Analogies: [Similar cases where X led to Y]
  • Data: [Market data, competitor examples, historical patterns]
  • Expert opinion: [What do domain experts say?]

Causal insight:

  • What mattered: [Which factor was causal?]
  • What didn't matter: [Which factors were irrelevant?]
  • Lesson learned: [What should we do differently next time?]

Example:

  • Actual: Launched in US first, 10k users in 6 months
  • Counterfactual: "What if we had launched in EU first?"
  • Hypothesized outcome: 5k users (smaller market, slower adoption)
  • Reasoning: EU market 40% size of US, GDPR compliance slows growth
  • Insight: US-first was right call. Market size matters more than competition.

Pre-Mortem Template

Project/Decision: [What are you launching or deciding?]

Future date: "It is [6 months / 1 year] from now..."

Assumed outcome: "...and the [project has failed / decision was disastrous]."

Individual brainstorm (5 min, silent): Each person writes 3-5 reasons why it failed.

  1. [Failure reason 1]
  2. [Failure reason 2]
  3. [Failure reason 3]
  4. [Failure reason 4]
  5. [Failure reason 5]

Consolidate (round-robin sharing):

  • [Consolidated failure cause 1]
  • [Consolidated failure cause 2]
  • [Consolidated failure cause 3]
  • [Consolidated failure cause 4]
  • [Consolidated failure cause 5] ...

Vote on top risks (dot voting):

Risk Votes Likelihood Impact Priority
[Risk 1] 8 High High ⚠ Critical
[Risk 2] 6 Medium High ⚠ High
[Risk 3] 4 High Medium Medium
[Risk 4] 2 Low Low Low

Mitigation actions (top 3-5 risks):

Risk Mitigation Owner Deadline
[Risk 1] [Specific action to prevent/reduce] [Name] [Date]
[Risk 2] [Specific action] [Name] [Date]
[Risk 3] [Specific action] [Name] [Date]

Scenario Generation Template

Time horizon: [6 months / 1 year / 3 years / 5 years]

Key uncertainties (2-3 factors that most shape the future):

  1. [Uncertainty 1, e.g., "Market adoption rate"]
  2. [Uncertainty 2, e.g., "Competitive intensity"]
  3. [Uncertainty 3, e.g., "Regulatory environment"]

Option A: Three Scenarios

Optimistic scenario (Probability: [%]):

  • Name: "[Descriptive name]"
  • Description: [1-2 paragraphs describing this future]
  • Key drivers: [What makes this happen?]
  • Implications: [What does this mean for us?]

Baseline scenario (Probability: [%]):

  • Name: "[Descriptive name]"
  • Description: [1-2 paragraphs]
  • Key drivers: [What makes this happen?]
  • Implications: [What does this mean for us?]

Pessimistic scenario (Probability: [%]):

  • Name: "[Descriptive name]"
  • Description: [1-2 paragraphs]
  • Key drivers: [What makes this happen?]
  • Implications: [What does this mean for us?]

Option B: 2×2 Matrix

Uncertainty 1: [e.g., Market adoption] - Axes: [Slow / Fast] Uncertainty 2: [e.g., Regulation] - Axes: [Strict / Loose]

Slow Adoption Fast Adoption
Strict Regulation Scenario 1: "[Name]"
[Description]
Scenario 2: "[Name]"
[Description]
Loose Regulation Scenario 3: "[Name]"
[Description]
Scenario 4: "[Name]"
[Description]

Scenario Development Template

Scenario name: "[Memorable title]"

Time: [Future date, e.g., "January 2026"]

Narrative (tell the story, make it vivid): [2-4 paragraphs describing this world. Use present tense, concrete details, make it feel real.]

Key assumptions:

  • [Assumption 1: what had to be true for this scenario?]
  • [Assumption 2]
  • [Assumption 3]

Metrics in this world:

  • [Metric 1]: [Value, e.g., "Market size: $500M"]
  • [Metric 2]: [Value, e.g., "Our market share: 15%"]
  • [Metric 3]: [Value, e.g., "Churn rate: 3%/month"]

Leading indicators (early signals this scenario is unfolding):

  • [Indicator 1]: [e.g., "If regulation bill passes Q1"]
  • [Indicator 2]: [e.g., "If competitor raises >$50M"]
  • [Indicator 3]: [e.g., "If adoption rate >20% MoM for 3 months"]

Implications for our strategy:

  • What should we do in this world? [Strategic response]
  • What should we avoid? [Actions that fail in this scenario]
  • What capabilities do we need? [Org/tech requirements]

Assumption Reversal Template

Current assumption: [State the belief we take for granted]

Reversed assumption: "What if [opposite] is true?"

Explore the reversal:

  • Is it plausible? [Could the reversal actually be true?]
  • Evidence for reversal: [What would suggest our assumption is wrong?]
  • Implications if reversed: [What would we do differently?]
  • New possibilities: [What doors does this open?]

Example:

  • Current: "Customers want more features"
  • Reversed: "What if customers want fewer features?"
  • Plausible?: Yes (research shows feature bloat frustrates users)
  • Implications: Simplify product, remove rarely-used features, focus on core workflow
  • New possibility: "Feature-light" positioning vs. competitors

Stress Test Template

Decision being tested: [What are we deciding?]

Baseline assumptions:

  • [Assumption 1]: [Current expectation, e.g., "CAC = $100"]
  • [Assumption 2]: [e.g., "Churn = 5%/month"]
  • [Assumption 3]: [e.g., "Market size = $1B"]

Stress scenario 1: Optimistic

  • [Assumption 1]: [Best case, e.g., "CAC = $50"]
  • [Assumption 2]: [e.g., "Churn = 2%/month"]
  • [Assumption 3]: [e.g., "Market size = $2B"]
  • Decision still valid?: [Yes/No, with explanation]

Stress scenario 2: Pessimistic

  • [Assumption 1]: [Worst case, e.g., "CAC = $200"]
  • [Assumption 2]: [e.g., "Churn = 10%/month"]
  • [Assumption 3]: [e.g., "Market size = $500M"]
  • Decision still valid?: [Yes/No, with explanation]

Stress scenario 3: Black swan

  • [Extreme event]: [e.g., "Major competitor offers product free"]
  • Decision still valid?: [Yes/No, with explanation]

Conclusion:

  • Decision robust? [Does it hold across scenarios?]
  • Hedges needed? [What can we do to protect downside?]
  • Go/no-go? [Final decision]

Action Extraction Template

Scenarios analyzed: [List 2-4 scenarios explored]

Common actions (work across all scenarios):

  • [Action 1]: [What should we do regardless of which future unfolds?]
  • [Action 2]
  • [Action 3]

Hedges (protect against downside scenarios):

  • [Hedge 1]: [What reduces risk if pessimistic scenario happens?]
  • [Hedge 2]

Options (prepare for upside scenarios):

  • [Option 1]: [What positions us to capture value if optimistic scenario happens?]
  • [Option 2]

Monitoring (track which scenario unfolding):

  • [Indicator 1]: [What to watch, e.g., "Track regulation votes monthly"]
  • [Indicator 2]: [e.g., "Monitor competitor funding rounds"]
  • [Indicator 3]: [e.g., "Measure adoption rate vs. baseline"]

Decision points (when to adjust):

  • If [indicator crosses threshold], then [action]
  • If [indicator crosses threshold], then [action]

Example:

  • Common: Build core product, hire team, launch beta
  • Hedge: Keep burn low, maintain 18-month runway for slow-growth scenario
  • Option: Prepare enterprise sales motion if early adoption strong
  • Monitor: Track adoption rate monthly; if >15% MoM for 3 months, trigger enterprise hiring

Quick Examples

Example 1: Product Launch Pre-Mortem

Project: Launch new mobile app, target 50k downloads in 6 months

Pre-mortem (failure causes):

  1. App crashes on Android (not tested thoroughly)
  2. Marketing budget too small (couldn't acquire users at scale)
  3. Onboarding too complex (80% drop-off after signup)
  4. Competitor launched free version (undercut pricing)
  5. App Store rejection (didn't follow guidelines)

Mitigation:

  • Comprehensive Android testing before launch
  • Double marketing budget or lower target
  • Simplify onboarding to 3 steps max
  • Monitor competitor activity, prepare pricing flex
  • Review App Store guidelines, get pre-approval

Example 2: Counterfactual Learning

Actual: Raised $5M Series A, 18-month runway, hired 15 people

Outcome: Burned through runway in 14 months, failed to reach next milestone

Counterfactual: "What if we had raised $3M instead?"

  • Hypothesized outcome: 12-month runway, hired 8 people, reached profitability
  • Reasoning: Smaller team = lower burn, forced focus on revenue, faster decisions
  • Insight: Raising more money led to premature scaling. Constraint is good early-stage.

Example 3: Strategic Scenarios (3 Futures)

Time: 2026 (2 years out)

Optimistic ("Market Leader"):

  • 40% market share, $10M ARR, profitability
  • Drivers: Product-market fit strong, viral growth, weak competition

Baseline ("Steady Climb"):

  • 15% market share, $3M ARR, break-even
  • Drivers: Expected growth, moderate competition, steady execution

Pessimistic ("Survival Mode"):

  • 5% market share, $500k ARR, burning cash
  • Drivers: Strong competitor launches, slow adoption, pivot needed

Implications: Build for "Steady Climb", hedge for "Survival" (low burn), prepare for "Leader" (scale infrastructure).